Phrase
The localization platform for modern software
Ranked #5 in Enterprise localisation platforms, and on 1 more ranking.
A comprehensive localization platform combining AI translation with robust workflow management for software and content.
At a glance
| Price from | Custom |
| Best for | Software localization teams and enterprise project management. |
From Phrase's own website.
Company facts
| Founded | 2012 |
| Employees | 201 to 500 |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, Crunchbase |
Facilities and features
Its website also mentions:
- Published pricing
- API
- Integrations
- Mobile app
What stands out
Phrase intelligently routes content across over thirty engines based on specific requirements.
“Intelligent orchestration removes the hardest decision in AI-led localization: which engine, with what context, for which content.”Phrase, own website
The product uses Auto Adapt to refine tone and cultural nuance for each audience.
“Tools like Auto Adapt use AI to refine content for each audience, adjusting tone, register, and cultural nuance based on who s reading it.”Phrase, own website
Worth knowing
- Steep learning curve for new users
How it ranks
Phrase is ranked 5th of 10 in Enterprise localisation platforms (Lister Score 94.0) and 7th of 10 in Best localisation platforms (Lister Score 94.0).
#5 in Enterprise localisation platforms · Lister Score 94.0
Phrase is an AI-powered language intelligence platform that automates and manages multilingual content. It helps businesses achieve faster growth through deeper customer connections.
Uses Auto Adapt to refine tone and cultural nuance for each audience.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“The Language Intelligence Platform The only platform where every language decision is shaped”Phrase, own website
“The Phrase Platform gives enterprises the intelligence to automate workflows, the freedom to connect any tool or engine, and the control to govern global content at scale.”Phrase, own website
| Rank | Enterprise localisation platforms | Score |
|---|---|---|
| 1 | API2Cart | 98.0 |
| 2 | IP2Location.io | 98.0 |
| 3 | EasyAR | 96.0 |
| 4 | Crowdin | 94.0 |
| 5 | Phrase | 94.0 |
| 6 | Smartcat | 94.0 |
| 7 | Smartling | 92.0 |
| 8 | Centus | 90.0 |
| 9 | CAMB.AI | 88.0 |
| 10 | Localize | 88.0 |
#7 in Best localisation platforms · Lister Score 94.0
Phrase is an AI-powered language intelligence platform that automates and manages multilingual content. It helps businesses achieve faster growth through deeper customer connections.
Uses Auto Adapt to refine tone and cultural nuance for each audience.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Phrase traces back to 2010, when Memsource launched in Prague as a translation management platform. In 2021, Memsource acquired Phrase, a developer-first localization tool founded in Hamburg.”Phrase, own website
| Rank | Best localisation platforms | Score |
|---|---|---|
| 1 | SimpleLocalize | 100.0 |
| 2 | LingoHub | 98.0 |
| 3 | POEditor | 98.0 |
| 4 | Crowdin | 94.0 |
| 5 | Localizely | 94.0 |
| 6 | Lokalise | 94.0 |
| 7 | Phrase | 94.0 |
| 8 | Smartling | 92.0 |
| 9 | Transifex | 92.0 |
| 10 | Weblate | 90.0 |
Frequently asked questions
How does Phrase rank on Lister?
Phrase is ranked 5th of 10 in Enterprise localisation platforms (Lister Score 94.0) and 7th of 10 in Best localisation platforms (Lister Score 94.0).