Qualtrics
The enterprise data collection standard
Ranked #8 in Enterprise usability testing software, and on 1 more ranking.
An enterprise-grade experience management platform designed for complex academic research, advanced data analytics, and large organizations.
At a glance
| Price from | Custom |
| Best for | Enterprise research and complex data analysis |
From Qualtrics's own website.
Company facts
| Founded | 2002 |
| Headquarters | Provo |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube |
Facilities and features
Its website also mentions:
- Published pricing
What stands out
Qualtrics allows you to pressure-test decisions against every outcome before consequences occur.
“Pressure-test a decision against every outcome you own, before a single person lives the consequence. Prediction”Qualtrics, own website
The product unifies all research in one intelligent platform to deliver trusted insights quickly.
“Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass. Learn more”Qualtrics, own website
Worth knowing
- Steep learning curve for non-technical users
- Pricing is very high for smaller businesses
How it ranks
Qualtrics is ranked 8th of 10 in Enterprise usability testing software (Lister Score 84.0) and 10th of 10 in Enterprise user research software (Lister Score 84.0).
#8 in Enterprise usability testing software · Lister Score 84.0
Qualtrics is an XM data & AI Platform that turns insights into trusted outcomes. It helps enterprises act faster by combining experience data with human context.
Unifies all research in one intelligent platform to deliver trusted insights quickly.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 8.
“Synthetic audiences based on research-grade LLMs validate strategies in hours—test direction, messaging, and creative before launch.”Qualtrics, own website
“Enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics. Pause Video Play Video Introducing XM Data & AI Shape what”Qualtrics, own website
| Rank | Enterprise usability testing software | Score |
|---|---|---|
| 1 | Typeform | 94.0 |
| 2 | Startquestion | 92.0 |
| 3 | Userlytics | 90.0 |
| 4 | UserTesting | 90.0 |
| 5 | UXArmy | 90.0 |
| 6 | Dscout | 88.0 |
| 7 | PickFu | 88.0 |
| 8 | Qualtrics | 84.0 |
| 9 | Voxpopme | 84.0 |
| 10 | LamaPoll | 82.0 |
#10 in Enterprise user research software · Lister Score 84.0
Qualtrics is an XM data & AI Platform that turns insights into trusted outcomes. It helps enterprises act faster by combining experience data with human context.
Unifies all research in one intelligent platform to deliver trusted insights quickly.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 8.
“Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass.”Qualtrics, own website
“Enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics. Pause Video Play Video Introducing XM Data & AI Shape what”Qualtrics, own website
| Rank | Enterprise user research software | Score |
|---|---|---|
| 1 | Dovetail | 94.0 |
| 2 | Typeform | 94.0 |
| 3 | SurveyMonkey | 92.0 |
| 4 | Lyssna | 90.0 |
| 5 | Userlytics | 90.0 |
| 6 | UserTesting | 90.0 |
| 7 | UXArmy | 90.0 |
| 8 | Dscout | 88.0 |
| 9 | PureSpectrum | 88.0 |
| 10 | Qualtrics | 84.0 |
Frequently asked questions
How does Qualtrics rank on Lister?
Qualtrics is ranked 8th of 10 in Enterprise usability testing software (Lister Score 84.0) and 10th of 10 in Enterprise user research software (Lister Score 84.0).