Figma is a cloud-based collaborative design tool that serves as a centralised design system and brand asset repository. Teams use it to maintain design consistency, manage component libraries, and collaborate in real-time on branded assets.
| Pricing from | Free plan; paid from £100/month per editor annually |
| Best for | Design-led teams and organisations building component-based design systems |
| Website | www.figma.com |
Strengths and trade-offs
- Excellent for collaborative design work and design system management
- Component and library features ensure consistent branded assets across projects
- Primarily a design tool; lacks comprehensive DAM and brand governance features
- Not suited for organisations with non-design-focused team members managing assets
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