The closest alternatives to HubSpot Content Assistant on Lister are Jasper, Copy.ai and Writesonic, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to HubSpot Content Assistant
Start from what you need it for. Where each fits best, as Lister records it:
- Jasper: Enterprise marketing teams and professional copywriters
- Copy.ai: Dedicated copywriters and agencies
- Writesonic: YouTube creators focused on search optimisation
- Anyword: Data-driven marketers and advertisers
- Copysmith: Large e-commerce retailers and marketplaces
- Rytr: Budget-conscious beginners and hobbyists
- Surfer SEO: Content creators and marketers optimising individual pages for ranking
- Content.ai: High-volume retailers, sellers with large inventories, A/B testing focused teams
- Grammarly: Essay writing and grammar checking
- Conversion.ai: Sales-focused retailers, businesses prioritising conversion rates over volume, persuasion-driven marketing
Closest to HubSpot Content Assistant by the rankings they share: Jasper (2 rankings), Copy.ai (2 rankings) and Writesonic (2 rankings).
Free to start, by their stated pricing: Rytr and Grammarly.
Stated starting prices: Jasper ($39/month), Copy.ai ($36/month), Writesonic ($16/month), Anyword ($39/month), Copysmith (£19/month), Surfer SEO ($49/month), Content.ai ($20/month) and Conversion.ai ($49/month).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
#1 in Top 10 AI Copywriting Tools: Jasper is an enterprise-grade AI writing assistant that specialises in creating on-brand, contextual long-form content. It offers advanced customisation through Jasper Brand Voice, allowing teams to maintain consistent tone and style across all outputs.
PROS- Extensive template library for various video formats
- Strong brand voice customisation capabilities
CONS- Higher price point compared to niche alternatives
- Can occasionally produce generic marketing copy
95.0
02
The AI platform for marketing teams
#2 in Top 10 AI Copywriting Tools: Copy.ai is a versatile, user-friendly AI copywriting tool that generates short and long-form content across marketing channels. Known for its rapid output, intuitive interface, and extensive template library covering social media, emails, ads, and blogs.
PROS- Extremely versatile AI templates
- Great for bulk generation
CONS- Requires separate integration with an email sender
92.7
03
#3 in Top 10 AI Copywriting Tools: Writesonic is a specialised AI writer excelling at conversion-focused copy for e-commerce, SaaS, and digital marketing. It includes built-in SEO optimisation, AI image generation, and tools specifically designed to improve landing page and ad performance.
PROS- Integrates up-to-date internet data for current events
- Affordable entry-level pricing plans
CONS- Word counts on lower tiers deplete quickly
- Interface can feel cluttered with too many features
90.3
04
#4 in Top 10 AI Product-Description Writers: Anyword differentiates itself through predictive analytics, scoring content for likely conversion performance before you publish. Designed for marketing professionals, it includes product description templates and integrates with major marketing tools and e-commerce platforms.
PROS- Unique predictive scoring for script performance
- Demographic-specific targeting tools
CONS- Steeper learning curve due to analytics focus
- More expensive than basic script writers
88.0
05
Scale your e-commerce content production
#8 in Top 10 AI Copywriting Tools: Copysmith (rebranded as Describify for e-commerce focus) specialises in generating high-quality product descriptions, ad copy, and category pages. It excels for e-commerce teams managing large product catalogues requiring rapid, consistent copy generation.
PROS- Excellent bulk generation capabilities
- Direct e-commerce platform integrations
CONS- Steeper learning curve for advanced features
78.7
06
#4 in Top 10 AI Copywriting Tools: Rytr is an accessible, affordable AI writing assistant supporting 30+ languages and tones. It covers use cases from marketing to creative writing, with a clean interface ideal for beginners and non-native English speakers.
PROS- Very low cost entry plans
- Clean, distraction-free user interface
CONS- Limited depth for long-form video scripts
- Fewer advanced integrations than competitors
88.0
07
On-page SEO and content optimisation platform
#5 in Top 10 AI Product-Description Writers: Surfer SEO is primarily an SEO platform but includes robust product description generation with built-in keyword research and SEO optimisation. It helps ensure product descriptions rank well in search while remaining compelling to human readers.
PROS- Excellent on-page editor with real-time optimisation suggestions
- Strong focus on content gap analysis and semantic relevance
CONS- Not a comprehensive SEO platform, lacks backlink monitoring
- Limited competitive analysis beyond page-level comparison
85.7
08
AI content platform emphasising speed and bulk generation capabilities
#6 in Top 10 AI Product-Description Writers: Content.ai specialises in high-speed, bulk content generation using advanced language models. Its product description feature excels at creating multiple variations quickly, making it ideal for sellers managing large inventories or conducting A/B testing at scale.
PROS- Exceptionally fast bulk generation capabilities for large product catalogues
- Low entry price and flexible billing accommodate businesses of all sizes
CONS- Quality can vary with bulk generation, requiring more human review and editing
- Fewer advanced customisation options compared to premium platforms
83.3
09
#6 in Top 10 AI Copywriting Tools: Grammarly has evolved from a grammar checker into a comprehensive AI writing assistant offering tone detection, clarity suggestions, and a generative AI feature for assisted writing. Available across web, desktop, and browser extension.
PROS- Integrates seamlessly across browsers and word processors
- Provides clear explanations for writing suggestions
CONS- Full sentence rewrites and advanced style guides require a paid plan
83.3
10
Conversion-optimised copywriting focused on sales and persuasion
#7 in Top 10 AI Product-Description Writers: Conversion.ai (now part of the broader Jasper ecosystem) specialises in persuasive, sales-focused copy. Its product description tool emphasises benefits over features, psychological triggers, and emotional appeal to drive customer action.
PROS- Exceptional focus on persuasive, benefit-driven copy that motivates purchases
- Templates explicitly designed for sales optimisation and conversion psychology
CONS- Narrower focus on persuasion may result in less SEO-optimised descriptions
- Not ideal for businesses needing high-volume, feature-heavy technical descriptions
81.0