The closest alternatives to Wufoo on Lister are Typeform, Formstack and Cognito Forms, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Wufoo
Start from what you need it for. Where each fits best, as Lister records it:
- Typeform: Engaging and modern forms
- Formstack: Regulated industries needing strict compliance
- Cognito Forms: Complex mathematical calculations within forms
- Jotform: Forms requiring payments and file uploads
- Jotform AI: Complex data collection and workflow automation
- Fillout: Airtable and Notion database users
- HubSpot Forms: Marketing teams using HubSpot CRM seeking native form automation
- Tally: Consolidating credit card debt
- Paperform: Creating branded landing pages with embedded checkout
- Microsoft Forms: Microsoft 365 corporate users
Closest to Wufoo by the rankings they share: Typeform (2 rankings), Formstack (2 rankings) and Cognito Forms (2 rankings).
Free to start, by their stated pricing: Fillout, HubSpot Forms and Microsoft Forms.
Stated starting prices: Typeform ($25 per month), Formstack ($83 per month), Cognito Forms ($15 per month), Jotform ($34 per month), Jotform AI ($34 per month), Tally ($300/mo line of credit interest) and Paperform ($24 per month).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
People-friendly forms and surveys
#1 in Top 10 AI Form Builders with Conditional Logic: Typeform specialises in conversational, visually appealing forms with powerful conditional branching, AI-powered field suggestions, and extensive integrations. It excels at user engagement and data collection for surveys, quizzes, and feedback.
PROS- Exceptional user interface and design
- High completion rates due to conversational layout
CONS- Response limits on lower tiers
- Not ideal for long, academic questionnaires
95.0
02
Transform data collection into workflows
#4 in Top 10 AI Form Builders with Conditional Logic: Formstack provides sophisticated conditional logic, document generation, e-signatures, and workflow automation. It targets enterprises requiring compliance, audit trails, and complex multi-step processes.
PROS- HIPAA and GDPR compliance options
- Robust electronic signature workflows
CONS- Significantly more expensive than consumer tools
88.0
03
Powerful online forms made easy
#5 in Top 10 AI Form Builders with Conditional Logic: Cognito Forms combines straightforward interface with advanced conditional logic, calculated fields, and workflow automation. It suits small to medium businesses seeking sophisticated logic without enterprise pricing.
PROS- Powerful calculation engine for quotes and invoices
- Affordable entry-level paid plans
CONS- User interface looks somewhat dated
85.7
04
Powerful forms made easy
#2 in Top 10 AI Form Builders with Conditional Logic: Jotform provides advanced conditional logic, payment collection, e-signatures, and thousands of pre-built templates. It serves businesses needing complex workflows, detailed analytics, and multi-channel form deployment.
PROS- Huge library of templates
- Accepts payments directly through forms
CONS- Interface can feel cluttered
- Branding removal requires paid plans
92.7
05
Powerful forms made easy
#2 in Top 10 AI Form Builders with Smart Fields: A comprehensive online form builder equipped with AI form generation and smart conditional logic.
PROS- Extensive template library with thousands of options
- Advanced PDF generation and data tables
CONS- Interface can feel cluttered due to vast feature sets
92.7
06
Advanced forms for modern teams
#3 in Top 10 AI Form Builders with Smart Fields: A modern form builder with advanced AI capabilities, multi-page logic, and native Airtable synchronisation.
PROS- Generous free tier with advanced features
- Advanced multi-page layout customization
CONS- Steeper learning curve for complex conditional logic
90.3
07
CRM-native form builder with intelligent field validation and workflow automation
#3 in Top 10 AI Form Builders with Conditional Logic: HubSpot Forms integrates natively within the HubSpot CRM, offering conditional logic, smart field visibility, and seamless lead routing. It excels for marketing teams automating lead capture and nurturing workflows.
PROS- Completely free within HubSpot ecosystem with no hidden fees
- Seamless data sync to CRM and workflow automation
CONS- Limited value outside HubSpot CRM ecosystem
- Fewer design customisation options than standalone builders
90.3
08
#5 in Top 10 AI Form Builders with Smart Fields: A minimalist notion-style form builder that provides most of its advanced AI features completely for free.
PROS- Automates multiple credit card payments into one
- Potentially lowers overall interest rates
CONS- Requires a good credit score to qualify
85.7
09
A better way to solve forms and landing pages
#6 in Top 10 AI Form Builders with Smart Fields: A digital platform that allows users to create landing pages and smart forms that look like docs.
PROS- Doc-style editor allows rich media integration
- Strong built-in e-commerce and payment features
CONS- Can be slow when loading very long pages
83.3
10
Easy quizzes and surveys for Microsoft users
#7 in Top 10 AI Form Builders with Conditional Logic: Microsoft Forms provides conditional branching, real-time response analysis, and tight Microsoft 365 integration. It suits organisations already invested in Microsoft ecosystems seeking quick, accessible form creation.
PROS- Included with Microsoft 365 subscriptions
- Clean and minimalist interface
CONS- Limited branding capabilities
- Fewer question types than dedicated platforms
81.0