Moz
Accessible SEO platform with strong fundamentals
Ranked #4 in SEO audit tools for small businesses, and on 2 more rankings.
Moz offers keyword research, site audits, rank tracking, and backlink analysis with a focus on usability. Known for the Domain Authority metric and accessibility, it serves small to mid-sized businesses effectively.
At a glance
| Price from | $99/month |
| Best for | Small to mid-sized businesses and in-house SEO teams |
From Moz's own website.
Company facts
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube |
Facilities and features
Its website also mentions:
- Published pricing
- Free trial
- Self-serve sign-up
- API
What stands out
The product offers keyword research with accurate search volumes and SERP analysis.
“Explore Moz Pro Keyword Research Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.”Moz, own website
The product provides link research insights into website authority and link profiles.
“Learn more Link Research Get insight into any website’s authority and link profile in seconds,”Moz, own website
Worth knowing
- Smaller keyword and backlink databases compared to SEMrush and Ahrefs
- Fewer advanced features for enterprise-level analysis
How it ranks
Moz is ranked 4th of 10 in SEO audit tools for small businesses (Lister Score 92.0), 6th of 10 in Local SEO software for small businesses (Lister Score 92.0) and 6th of 10 in Best local SEO software (Lister Score 92.0).
#4 in SEO audit tools for small businesses · Lister Score 92.0
Moz is a trusted SEO software company offering tools for smarter marketing. Its suite helps businesses improve search rankings and drive qualified traffic.
Offers keyword research with accurate search volumes and SERP analysis.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.”Moz, own website
“Small Business Solutions Uncover insights to make smarter marketing decisions in less time.”Moz, own website
| Rank | SEO audit tools for small businesses | Score |
|---|---|---|
| 1 | Semrush | 96.0 |
| 2 | SEOPress | 94.0 |
| 3 | AutoRankMe | 92.0 |
| 4 | Moz | 92.0 |
| 5 | WooRank | 92.0 |
| 6 | RankStream | 88.0 |
| 7 | Page Optimizer Pro | 86.0 |
| 8 | marketgoo | 84.0 |
| 9 | Revuin | 84.0 |
| 10 | SEOWAVE | 80.0 |
#6 in Local SEO software for small businesses · Lister Score 92.0
Moz is a trusted SEO software company offering tools for smarter marketing. Its suite helps businesses improve search rankings and drive qualified traffic.
Provides link research insights into website authority and link profiles.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Moz Local: the local SEO and reputation management tool Whether you have one location or 10,000, m”Moz, own website
“Small Business Solutions Uncover insights to make smarter marketing decisions in less time.”Moz, own website
| Rank | Local SEO software for small businesses | Score |
|---|---|---|
| 1 | MapRanker.ai | 98.0 |
| 2 | Nearby Now | 98.0 |
| 3 | Semrush | 96.0 |
| 4 | GatherUp | 94.0 |
| 5 | SEOPress | 94.0 |
| 6 | Moz | 92.0 |
| 7 | DigitalMaas | 90.0 |
| 8 | Mobal | 90.0 |
| 9 | RankStream | 88.0 |
| 10 | Revuin | 84.0 |
#6 in Best local SEO software · Lister Score 92.0
Moz provides an all-in-one suite of SEO essentials for smarter marketing.
Includes technical SEO site crawl tools and daily analytics at scale.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Moz Local Raise your local SEO visibility with complete local SEO management.”Moz, own website
| Rank | Best local SEO software | Score |
|---|---|---|
| 1 | GMBapi | 100.0 |
| 2 | GeoRanker | 98.0 |
| 3 | Synup | 98.0 |
| 4 | Semrush | 96.0 |
| 5 | Local Falcon | 94.0 |
| 6 | Moz | 92.0 |
| 7 | Wincher | 88.0 |
| 8 | Localo | 82.0 |
| 9 | LocalViking | 82.0 |
| 10 | Whitespark | 82.0 |
Frequently asked questions
How does Moz rank on Lister?
Moz is ranked 4th of 10 in SEO audit tools for small businesses (Lister Score 92.0), 6th of 10 in Local SEO software for small businesses (Lister Score 92.0) and 6th of 10 in Best local SEO software (Lister Score 92.0).