Moz Pro
Integrated SEO toolset with content strategy and keyword gap analysis features
Ranked #6 in Rank tracking software for small businesses, and on 2 more rankings.
Moz Pro combines keyword research, rank tracking, and content analysis to identify gaps in your content strategy. The Keyword Explorer tool reveals search opportunities and question-based content gaps, whilst the Competitive Research features help you understand what topics competitors rank for that you do not. The platform is accessible for smaller teams whilst remaining powerful enough for larger operations.
At a glance
| Price from | USD 99 per month |
| Best for | Mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies |
From Moz Pro's own website.
Company facts
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube |
Facilities and features
Its website also mentions:
- Published pricing
- Free trial
- API
What stands out
The product reveals search volume and difficulty to help create findable content.
“Moz Data reveals search volume, difficulty, and potential reach so you can create content that gets found.”Moz Pro, own website
Moz Pro provides detailed site audits and clear instructions for fixing errors.
“Find and fix technical errors with Site Crawl”Moz Pro, own website
Worth knowing
- Smaller crawler index compared to Ahrefs or SEMrush limits some competitive analysis depth
- Fewer advanced features for large-scale content campaigns
How it ranks
Moz Pro is ranked 6th of 10 in Rank tracking software for small businesses (Lister Score 92.0), 6th of 10 in Rank tracking software for agencies (Lister Score 92.0) and 7th of 10 in Best rank tracking software (Lister Score 92.0).
#6 in Rank tracking software for small businesses · Lister Score 92.0
Moz Pro is an SEO and AI visibility platform for marketers. It helps generate leads and measure brand presence in AI answers.
Reveals search volume and difficulty to help create findable content.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website
“Standard For small businesses that just need the basics of SEO”Moz Pro, own website
| Rank | Rank tracking software for small businesses | Score |
|---|---|---|
| 1 | MapRanker.ai | 98.0 |
| 2 | SE Ranking | 98.0 |
| 3 | Semrush | 96.0 |
| 4 | BrightLocal | 94.0 |
| 5 | Local Falcon | 94.0 |
| 6 | Moz Pro | 92.0 |
| 7 | WooRank | 92.0 |
| 8 | Mangools | 88.0 |
| 9 | RankStream | 88.0 |
| 10 | Revuin | 84.0 |
#6 in Rank tracking software for agencies · Lister Score 92.0
Moz Pro is an SEO and AI visibility growth platform. It helps marketers generate leads and measure brand presence in AI answers.
Offers in-depth site audits with clear instructions for fixes.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website
“Agency Solutions Earn & keep valuable clients with unparalleled data & insights.”Moz Pro, own website
| Rank | Rank tracking software for agencies | Score |
|---|---|---|
| 1 | SE Ranking | 100.0 |
| 2 | AgencyAnalytics | 94.0 |
| 3 | BrightLocal | 94.0 |
| 4 | AccuRanker | 92.0 |
| 5 | AuthorityLabs | 92.0 |
| 6 | Moz Pro | 92.0 |
| 7 | Sistrix | 92.0 |
| 8 | Wincher | 88.0 |
| 9 | SheerSEO | 84.0 |
| 10 | Semstorm | 76.0 |
#7 in Best rank tracking software · Lister Score 92.0
Moz Pro is an SEO and AI visibility growth platform. It helps marketers generate leads and measure brand presence in AI answers.
Offers in-depth site audits with clear instructions for fixes.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 16.
“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website
| Rank | Best rank tracking software | Score |
|---|---|---|
| 1 | SE Ranking | 100.0 |
| 2 | GeoRanker | 98.0 |
| 3 | Ahrefs | 94.0 |
| 4 | Serpstat | 94.0 |
| 5 | AccuRanker | 92.0 |
| 6 | AuthorityLabs | 92.0 |
| 7 | Moz Pro | 92.0 |
| 8 | Sistrix | 92.0 |
| 9 | Nightwatch | 88.0 |
| 10 | Wincher | 88.0 |
Frequently asked questions
How does Moz Pro rank on Lister?
Moz Pro is ranked 6th of 10 in Rank tracking software for small businesses (Lister Score 92.0), 6th of 10 in Rank tracking software for agencies (Lister Score 92.0) and 7th of 10 in Best rank tracking software (Lister Score 92.0).