Objective Platform
Holistic marketing mix modelling that delivers attribution you can trust
Ranked #5 in Best statistical analysis software.
Objective Platform is a software at Kabelweg 57, 1014 BA, Amsterdam, NL.
Objective Platform is a SaaS marketing mix modelling solution that measures and optimises media investments. It links marketing performance to business value through transparent, data-driven insights.
At a glance
| Address | Kabelweg 57, 1014 BA, Amsterdam, NL |
| Best for | marketing teams seeking budget optimisation |
From Objective Platform's own website.
Company facts
| Founded | 2014 |
| Headquarters | Amsterdam, NL |
| Social profiles | LinkedIn, YouTube |
Facilities and features
Its website also mentions:
- Integrations
What stands out
The product automates data ingestion to reduce human error risks.
“By automating the data ingestion process, we significantly reduce the risk of human errors that can occur during manual data entry.”Objective Platform, own website
The product features an AI-powered Media Scenario Planner for real-time optimisation.
“Best-in-class Media Scenario Planner powered by machine-learning, delivering real-time budget optimisation and accurate forecasting.”Objective Platform, own website
How it ranks
Objective Platform is ranked 5th of 10 in Best statistical analysis software (Lister Score 84.0).
#5 in Best statistical analysis software · Lister Score 84.0
Features an AI-powered media Scenario Planner for real-time optimisation.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 8.
“That’s why we created Objective Platform—Europe’s leading MMM SaaS platform. We empower companies to optimise their omnichannel media investments by providing a holistic view across digital and traditional media,”Objective Platform, own website
| Rank | Best statistical analysis software | Score |
|---|---|---|
| 1 | DianDian | 92.0 |
| 2 | IBM SPSS | 88.0 |
| 3 | Stata | 88.0 |
| 4 | Minitab | 86.0 |
| 5 | Objective Platform | 84.0 |
| 6 | Jamovi | 80.0 |
| 7 | XLSTAT | 80.0 |
| 8 | NCSS | 78.0 |
| 9 | Policy in Practice | 78.0 |
| 10 | JASP | 74.0 |
Frequently asked questions
Where is Objective Platform?
Objective Platform is at Kabelweg 57, 1014 BA, Amsterdam, NL.
How does Objective Platform rank on Lister?
Objective Platform is ranked 5th of 10 in Best statistical analysis software (Lister Score 84.0).