Yext
Digital knowledge management and local SEO
Ranked #9 in Local SEO software for franchises, and on 1 more ranking.
Yext manages business information across hundreds of digital properties, including reviews, local listings, and knowledge panels. It ensures consistent brand information and optimises local search presence.
At a glance
| Price from | Custom |
| Best for | Enterprises with multi-location footprints needing data consistency across local search channels |
From Yext's own website.
Company facts
| Founded | 2006 |
| Headquarters | New York City |
| Industry | Technology industry |
| Social profiles | LinkedIn, X, Facebook, Instagram |
Facilities and features
Its website also mentions:
- API
What stands out
Yext enables agents to distribute content across channels.
“Take action everywhere that shapes visibility Create on-brand pages, social content, review responses, email campaigns, and more.”Yext, own website
The product tracks visibility across AI models and search engines.
“Know your visibility in AI and Google search See how you appear across Google Search, Google Maps, and Google AI Overviews, plus ChatGPT, Gemini, Claude, and Perplexity.”Yext, own website
Worth knowing
- High enterprise pricing with significant implementation costs
- Primarily focused on information management rather than review engagement
How it ranks
Yext is ranked 9th of 10 in Local SEO software for franchises (Lister Score 82.0) and 10th of 10 in Local SEO software for agencies (Lister Score 82.0).
#9 in Local SEO software for franchises · Lister Score 82.0
Yext is an enterprise agentic marketing platform. It provides intelligence and verified data to help brands win visibility.
Enables agents to distribute content across channels.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 14; buying information on its own site 8.
“Optimize your AI search visibility See how every location performs against nearby competitors, get targeted recommendations, and use agents to take action at scale.”Yext, own website
“"Yext is in the middle between franchisee, franchisor, and customer. They help us manage our listings, our reputation, and the interface between brand and customer across every touchpoint."”Yext, own website
| Rank | Local SEO software for franchises | Score |
|---|---|---|
| 1 | Synup | 98.0 |
| 2 | Uberall | 90.0 |
| 3 | PinMeTo | 88.0 |
| 4 | Chatmeter | 86.0 |
| 5 | Thrive Internet Marketing Agency | 84.0 |
| 6 | Widewail | 84.0 |
| 7 | SOCi | 82.0 |
| 8 | Whitespark | 82.0 |
| 9 | Yext | 82.0 |
| 10 | Ignite Visibility | 76.0 |
#10 in Local SEO software for agencies · Lister Score 82.0
Yext is an enterprise agentic marketing platform. It provides intelligence and verified data to help brands win visibility.
Enables agents to distribute content across channels.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 14; buying information on its own site 8.
“Listings Manage & optimize your location information across the web”Yext, own website
“Get your teams and agents working together Bring your marketers, local teams, agencies, Yext experts, and agents into one shared workspace.”Yext, own website
| Rank | Local SEO software for agencies | Score |
|---|---|---|
| 1 | GMBapi | 100.0 |
| 2 | GeoRanker | 98.0 |
| 3 | Synup | 98.0 |
| 4 | Semrush | 96.0 |
| 5 | Bright Local | 94.0 |
| 6 | Local Falcon | 94.0 |
| 7 | Nightwatch | 88.0 |
| 8 | Localo | 82.0 |
| 9 | Whitespark | 82.0 |
| 10 | Yext | 82.0 |
Frequently asked questions
How does Yext rank on Lister?
Yext is ranked 9th of 10 in Local SEO software for franchises (Lister Score 82.0) and 10th of 10 in Local SEO software for agencies (Lister Score 82.0).