An independent research organisation providing rigorous usability testing and specific UX research data to optimize e-commerce checkouts and site architecture.
| Pricing from | Custom |
| Best for | UX and checkout optimisation |
| Website | baymard.com |
Strengths and trade-offs
- Unrivalled depth of e-commerce UX research
- Actionable benchmark data
- More focused on research and auditing than hands-on design implementation
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