Feefo
The gold standard in verified customer reviews
Feefo is a verified customer reviews platform trusted by over 6,500 brands. It collects and manages authentic feedback to help businesses build trust and improve their online reputation.
| Best for | businesses of all sizes seeking verified reviews |
| Website | feefo.com |
Company facts
| Headquarters | Petersfield, GB |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube |
Facilities and features
- Published pricing
- Integrations
What stands out
Feefo guarantees that every review comes from a verified customer.
“100% of reviews from verified customers to guarantee real value Boost AI visibility and build trust with 100% verified customer reviews”Feefo, own website
The AI tool boosts search visibility through Google Seller Ratings and rich snippets.
“Boost AI visibility and build trust with 100% verified customer reviews”Feefo, own website
Worth knowing
Feefo operates as a closed platform where customers must receive an invitation to leave a review.
“Feefo is a closed reviews platform. This means that we send out personal feedback requests on behalf of businesses to”Feefo, own website
Strengths and trade-offs
- Feefo guarantees that every review comes from a verified customer.
- The AI tool boosts search visibility through Google Seller Ratings and rich snippets.
Appears in
How Feefo ranks
#6 in AI review management tools for ecommerce
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Transformative Insights From data with integrity, gain deep insights into customer sentiment, product performance and market benchmarking, with instant AI-powered recommendations.”Feefo, own website
“50+ E-Commerce Integrations (incl. Shopify, Klaviyo, WooCommerce)”Feefo, own website
Alternatives to Feefo
 Reviews.ioCollect reviews. Get found by AI. Sell more. | #1 in AI review management tools for ecommerce | 94.0 |
 OkendoTurn shoppers into Superfans with engaged community growth | #2 in AI review management tools for ecommerce | 90.0 |
 Yotpo | #3 in AI review management tools for ecommerce | 90.0 |
 JunipUnlimited reviews for ambitious Shopify brands | #4 in AI review management tools for ecommerce | 88.0 |
 Birdeye | #5 in AI review management tools for ecommerce | 86.0 |
 Passionfruit10-person team, 100-person output. | #7 in AI review management tools for ecommerce | 86.0 |
Questions about Feefo
Who is Feefo best for?
Feefo is best for businesses of all sizes seeking verified reviews.
Where does Feefo rank?
Feefo is ranked #6 in AI review management tools for ecommerce (Lister Score 86.0).
What are the best alternatives to Feefo?
The closest alternatives on Lister are Reviews.io (#1 in AI review management tools for ecommerce), Okendo (#2 in AI review management tools for ecommerce) and Yotpo (#3 in AI review management tools for ecommerce).
Where is Feefo based?
Feefo is headquartered in Petersfield, GB.
Is this your company?
Claim Feefo to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.