Healthcare Success is the best healthcare advertising agency for most buyers because it is a dedicated healthcare marketing agency that runs paid search, paid social, programmatic, connected TV and TV advertising for clients ranging from health systems to multi-location practices.
Cardinal Digital Marketing is best for multi-location provider groups,
BPD for large health systems, and
Accelerated Digital Media for telehealth and digital health brands.
Top 10 Healthcare Advertising Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Healthcare SuccessHealthcare Success says it has served 1,000+ healthcare clients. | Large clinics and hospital systems | 96.4 | Custom |
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| 2 |  Cardinal Digital MarketingCardinal Digital Marketing reports a 77% increase in conversion rate for a physical therapy group client. | Multi-location medical groups and health systems | 95.1 | Custom |
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| 3 |  BPDBPD lists HCA Healthcare, AdventHealth and MD Anderson Cancer Center among its clients. | Large health systems that need brand, media and physician alignment from one firm | 93.8 | Custom |
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| 4 |  Unlock HealthUnlock Health reports $7.7M in revenue impact from condition-specific health risk assessment campaigns for Norton Healthcare, activated through channels including paid search and paid social. | Health systems that want campaigns tied to appointments and revenue | 92.5 | Custom |
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| 5 |  Smith & JonesSmith & Jones names Arnot Health, Ellis Medicine and Columbia Memorial Health among its hospital clients. | Community hospitals and regional health systems | 91.2 | Custom |
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| 6 |  Hailey SaultHailey Sault reports that a service-line campaign for Tamarack Health booked out the GI department for 8 weeks. | Regional health systems and specialty groups growing service lines | 89.9 | Custom |
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| 7 |  Accelerated Digital MediaAccelerated Digital Media names Talkspace, Nurx, NOCD and LifeMD among its healthcare clients. | Telehealth and consumer health brands scaling paid acquisition | 88.6 | Custom |
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| 8 |  MediassociatesMediassociates says its media plans for Mount Sinai Health System's rebrand during the pandemic delivered response rates 300% above benchmarks. | Health systems that want a dedicated media planning and buying partner | 87.3 | Custom |
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| 9 |  Progressive Dental MarketingProgressive Dental was founded in 2009 by its CEO, Bart Knellinger, according to its website. | Dental implant centers and oral surgery practices | 86.0 | Custom |
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| 10 |  Intrepy Healthcare MarketingIntrepy says it has worked with practices across 40+ subspecialties since 2014. | Physician-led practices and medical groups | 84.7 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
Each entry's full verdict is below.
The ranking, in detail
01
Healthcare Success, based in Irvine, California, is a dedicated healthcare marketing agency. Its paid media services include paid search, paid social, programmatic display and connected TV, plus traditional advertising and TV commercials, for health systems, hospitals, multi-location practices, behavioral health, telehealth and senior care.
From Custom
PROS- Comprehensive offline and online strategy
- Deep understanding of medical regulations
CONS- Higher cost structure for smaller practices
- Best for
- Large clinics and hospital systems
- Where it falls short
- Smaller practices may find the higher cost structure prohibitive for their budget.
- Pick something else if
- you are a small practice with limited marketing funds.
96.4
02
Cardinal Digital Marketing is Power Digital's dedicated healthcare division. It runs Google, Meta and TikTok ads, display and video advertising and performance creative for multi-location provider groups, DSOs, behavioral health networks, primary care, dermatology and health systems.
From Custom
PROS- Enterprise-grade scaling capabilities
- Robust HIPAA-compliant tracking setups
CONS- Not optimized for small single-provider practices
- Best for
- Multi-location medical groups and health systems
- Where it falls short
- Not optimized for small single-provider practices.
95.1
03
Marketing, media and advisory for large health systems
BPD, founded in Boca Raton, Florida in 2002, is a marketing, communications and advisory firm for health systems whose patient demand work includes omnichannel media, precision marketing and service line growth. It folded the Nashville agency Revive into the BPD brand in 2024 and became a subsidiary of MJH Life Sciences in 2025 while keeping its own name.
From Custom
PROS- Client list includes some of the largest US health systems
- Consumer and clinician data used to target campaigns
CONS- Paid media is one part of a wider advisory offer
- Pricing not published
- Best for
- Large health systems that need brand, media and physician alignment from one firm
- Where it falls short
- Paid media is one part of a wider advisory offer.
93.8
04
Growth marketing and media for health systems
Unlock Health, with offices in Chicago and Nashville, was formed by bringing together the healthcare agencies Eruptr, SPM Group and DECODE. It runs paid search, paid social and health risk assessment campaigns for health systems, and also offers managed care consulting.
From Custom
PROS- Case studies tie campaigns to appointments and revenue
- Named health system clients such as CHRISTUS Health and El Camino Health
CONS- Pricing not published
- Less focus on small independent practices
- Best for
- Health systems that want campaigns tied to appointments and revenue
- Where it falls short
- Pricing not published.
92.5
05
Hospital advertising and branding agency
Smith & Jones describes itself as a healthcare and hospital marketing, advertising and branding agency focused on hospitals, health systems and other providers. Its services cover strategy, creative, traditional marketing, digital marketing, technology and business insights.
From Custom
PROS- Focused on hospitals and health systems
- Handles both traditional and digital campaigns
CONS- Pricing not published
- Paid media methods not set out in detail on its site
- Best for
- Community hospitals and regional health systems
- Where it falls short
- Pricing not published.
91.2
06
Health system PPC and service-line campaigns
Hailey Sault, with offices in Duluth and Minneapolis, Minnesota, runs health system PPC, paid social and healthcare performance marketing. It says it builds campaign measurement that links impressions to scheduled appointments, with a focus on service-line growth.
From Custom
PROS- Measurement links ad impressions to booked appointments
- Named clients include Virtua Health and Summit Orthopedics
CONS- Also works outside healthcare, such as tourism
- Pricing not published
- Best for
- Regional health systems and specialty groups growing service lines
- Where it falls short
- Also works outside healthcare, such as tourism.
89.9
07
Paid media for digital health and telehealth brands
Accelerated Digital Media is a Chicago performance marketing agency with healthcare and ecommerce specialisms. It runs paid search, paid social and programmatic advertising, including connected TV and streaming audio, for telehealth, women's health, health clinic and wellness brands, and offers HIPAA compliance audits.
From Custom
PROS- Named digital health clients such as Talkspace and Nurx
- Search, social, programmatic and connected TV under one roof
CONS- Healthcare is one of two specialisms, alongside ecommerce
- Fees not published
- Best for
- Telehealth and consumer health brands scaling paid acquisition
- Where it falls short
- Healthcare is one of two specialisms, alongside ecommerce.
88.6
08
Independent media planning and buying with health system clients
Mediassociates is an independent, full-service media agency and a member of Worldwide Partners. It plans and buys media for clients that include Mount Sinai Health System, Dartmouth Health and Fred Hutch, and has run national public health campaigns for the CDC.
From Custom
PROS- Dedicated media planning and buying team
- Health system work for Mount Sinai
CONS- Not a healthcare-only agency
- Pricing not published
- Best for
- Health systems that want a dedicated media planning and buying partner
- Where it falls short
- Not a healthcare-only agency.
87.3
09
Advertising for dental implant and specialty practices
Progressive Dental Marketing works with dental implant centers, oral surgeons, periodontists, orthodontists and general dentists. It runs paid search plus TV, radio, billboard and newspaper advertising, handling scripting, production and media buys, and offers sales training through The Closing Institute.
From Custom
PROS- Handles TV and radio production as well as media buys
- Focused on dental implant and specialty practices
CONS- Dental practices only
- Pricing not published
- Best for
- Dental implant centers and oral surgery practices
- Where it falls short
- Dental practices only.
86.0
10
Intrepy works exclusively with private medical practices and healthcare organizations, running Google ads, programmatic display, social ads and remarketing alongside medical SEO and website design. Specialties it names include orthopedics, dermatology, ophthalmology, plastic surgery, fertility clinics and med spas.
From Custom
PROS- Strong focus on medical SEO
- Physician referral marketing expertise
CONS- Limited transparency on standard pricing
- Best for
- Physician-led practices and medical groups
- Where it falls short
- You cannot see standard pricing because the company offers limited transparency on costs.
- Pick something else if
- you need clear upfront pricing before committing.
84.7
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Frequently asked questions
How much does a healthcare advertising agency cost?
None of the agencies in this ranking publish their fees, so pricing is quoted after a discovery call and depends on scope and media budget. Accelerated Digital Media's enquiry form asks for monthly budgets in ranges from under $15K up to $1M or more, which shows how wide the spread is. Ask agencies such as Healthcare Success or Cardinal Digital Marketing how the fee is structured and whether it is separate from ad spend.
How do I choose a healthcare advertising agency?
Start with your organization type: large health systems tend to fit BPD, Unlock Health or Smith & Jones, while multi-location provider groups fit Cardinal Digital Marketing. Ask for case studies in your service lines and for how the agency links ad spend to booked appointments, which Unlock Health and Hailey Sault both describe. Confirm how tracking handles patient data and who owns the ad accounts before signing.
Which healthcare advertising agency is best for small practices and clinics?
Intrepy works exclusively with private medical practices and healthcare organizations and runs Google ads, social ads and remarketing alongside SEO. Dental practices should look at Progressive Dental Marketing, which handles paid search plus TV and radio for implant and specialty practices. Healthcare Success also serves multi-location and independent practices.
What is the difference between a healthcare marketing agency and a media buying agency?
A full-service agency such as Healthcare Success or Smith & Jones handles strategy, creative and media together. A media agency such as Mediassociates focuses on planning and buying the placements, often alongside a separate creative agency, and its health system clients include Mount Sinai Health System and Dartmouth Health.
Do healthcare advertising agencies handle HIPAA compliance?
Healthcare Success says it uses a HIPAA-protected call tracking platform to optimize campaigns, and Accelerated Digital Media offers HIPAA compliance audits. Cardinal Digital Marketing highlights its experience with HIPAA compliance for multi-location providers. Ask any agency how it handles tracking pixels and patient data before campaigns go live.
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