01
Taboola
Taboola is a leading discovery platform that helps people discover things they may like, powering recommendations for the open web.
95.0
Taboola and Outbrain stand out as the leading native advertising agencies, providing massive publisher networks for global brand reach. Taboola suits performance marketers seeking deep personalisation algorithms, while Outbrain best serves content-focused campaigns aiming for high-quality editorial engagement across premium news sites.
RANKENTRYSCORETRENDFROM
1
TaboolaTaboola reaches over 500 million daily active users across top tier publisher sites.95.0NEWCustom
TaboolaTaboola reaches over 500 million daily active users across top tier publisher sites.95.0NEWCustom2
OutbrainOutbrain partners with many of the world's most trusted media brands like CNN and BBC.92.7NEWCustom
OutbrainOutbrain partners with many of the world's most trusted media brands like CNN and BBC.92.7NEWCustom3
SharethroughSharethrough pioneered intelligent ad formats designed to capture user attention.90.3NEWCustom
SharethroughSharethrough pioneered intelligent ad formats designed to capture user attention.90.3NEWCustom4
TripleLiftTripleLift uses computer vision technology to dynamically fit ads into publisher imagery.88.0NEWCustom
TripleLiftTripleLift uses computer vision technology to dynamically fit ads into publisher imagery.88.0NEWCustom7
RevcontentRevcontent drives billions of content recommendations using lightweight widget technology.81.0NEWCustom
RevcontentRevcontent drives billions of content recommendations using lightweight widget technology.81.0NEWCustom8
AdbladeAdblade features a proprietary Standardized News Unit designed for maximum trust.78.7NEWCustom
AdbladeAdblade features a proprietary Standardized News Unit designed for maximum trust.78.7NEWCustom9
Yahoo AdvertisingYahoo reaches hundreds of millions of engaged users through its flagship properties.76.3NEWCustom
Yahoo AdvertisingYahoo reaches hundreds of millions of engaged users through its flagship properties.76.3NEWCustom10
ZergNetZergNet focuses exclusively on entertainment and pop culture content recommendations.74.0NEWCustom
ZergNetZergNet focuses exclusively on entertainment and pop culture content recommendations.74.0NEWCustomLAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
Outbrain
Outbrain is a recommendation platform powering the discovery of feeds on the open web, connecting advertisers with targeted audiences.
92.7
03
Sharethrough
Sharethrough is an intelligent native advertising exchange that transforms standard banner ads into human centric native ads.
90.3
04
TripleLift
TripleLift is a technology company that reinvents ad placement by creating visual ad formats that match the unique look of websites.
88.0
05
Nativo
Nativo brings storytelling at scale through a comprehensive platform for native advertising on the open web.
85.7
06
MGID
MGID is a global native advertising platform that helps publishers monetise traffic and advertisers reach target audiences.
83.3
07
Revcontent
Revcontent is a content marketing and native advertising network focusing on high performance and lightweight widgets.
81.0
08
Adblade
Adblade is a content-driven native advertising platform offering proprietary news style units and exclusive publisher distribution.
78.7
09
Yahoo Advertising
Yahoo Advertising provides native advertising solutions integrated across its vast ecosystem of mail, news, and finance properties.
76.3
10
ZergNet
ZergNet is a content discovery network that connects entertainment and lifestyle publishers with engaged audiences.
74.0
Frequently asked questions
What is native advertising?
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
How do native advertising agencies charge?
Most native advertising platforms operate on a cost-per-click or cost-per-acquisition model, with custom pricing tailored to campaign budgets and scale.
Are native ads effective for brand awareness?
Yes, because native ads blend into the editorial environment, they typically generate higher user engagement and trust compared to traditional banner ads.
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