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Best Native Advertising Agencies in 2026

10 agencies ranked on capability, adoption, value, momentum and trust, each with a short verdict.

LISTER SCORE · UPDATED
Taboola and Outbrain stand out as the leading native advertising agencies, providing massive publisher networks for global brand reach. Taboola suits performance marketers seeking deep personalisation algorithms, while Outbrain best serves content-focused campaigns aiming for high-quality editorial engagement across premium news sites.
Top 10 Native Advertising Agencies, compared
RANKENTRYBEST FORSCOREFROM
1TaboolaTaboola reaches over 500 million daily active users across top tier publisher sites.Performance marketers95.0Custom
2OutbrainOutbrain partners with many of the world's most trusted media brands like CNN and BBC.Editorial content promotion92.7Custom
3SharethroughSharethrough pioneered intelligent ad formats designed to capture user attention.Programmatic native campaigns90.3Custom
4TripleLiftTripleLift uses computer vision technology to dynamically fit ads into publisher imagery.Visual and video native ads88.0Custom
5NativoNativo holds patents for true native format delivery across multiple devices.Full-funnel native campaigns85.7Custom
6MGIDMGID serves over 185 billion recommendations every month.Mid-market and international reach83.3Custom
7RevcontentRevcontent drives billions of content recommendations using lightweight widget technology.High-volume affiliate marketers81.0Custom
8AdbladeAdblade features a proprietary Standardized News Unit designed for maximum trust.Brand safety focused campaigns78.7Custom
9Yahoo AdvertisingYahoo reaches hundreds of millions of engaged users through its flagship properties.Omnichannel campaigns within owned properties76.3Custom
10ZergNetZergNet focuses exclusively on entertainment and pop culture content recommendations.Entertainment and pop culture brands74.0Custom
CURATED · UPDATED HOW WE RANK →

How to choose

Start from what you need it for. Where each entry fits best:

  • Taboola (#1): Performance marketers
  • Outbrain (#2): Editorial content promotion
  • Sharethrough (#3): Programmatic native campaigns
  • TripleLift (#4): Visual and video native ads
  • Nativo (#5): Full-funnel native campaigns
  • MGID (#6): Mid-market and international reach
  • Revcontent (#7): High-volume affiliate marketers
  • Adblade (#8): Brand safety focused campaigns
  • Yahoo Advertising (#9): Omnichannel campaigns within owned properties
  • ZergNet (#10): Entertainment and pop culture brands

Each entry's full verdict is below.

The ranking, in detail

01

Taboola

Taboola is a leading discovery platform that helps people discover things they may like, powering recommendations for the open web.

From CustomBest for: Performance marketers
PROS
  • Massive global publisher network
  • Advanced AI personalisation
CONS
  • High minimum spend for managed services
95.0
02

Outbrain

Outbrain is a recommendation platform powering the discovery of feeds on the open web, connecting advertisers with targeted audiences.

From CustomBest for: Editorial content promotion
PROS
  • High quality publisher inventory
  • Strong audience engagement tools
CONS
  • Campaign approval process can be strict
92.7
03

Sharethrough

Sharethrough is an intelligent native advertising exchange that transforms standard banner ads into human centric native ads.

From CustomBest for: Programmatic native campaigns
PROS
  • Superior viewability rates
  • Innovative ad templates
CONS
  • Limited reach compared to Taboola
90.3
04

TripleLift

TripleLift is a technology company that reinvents ad placement by creating visual ad formats that match the unique look of websites.

From CustomBest for: Visual and video native ads
PROS
  • Exceptional visual integration
  • Strong programmatic capabilities
CONS
  • Reporting tools can be complex to navigate
88.0
05

Nativo

Nativo brings storytelling at scale through a comprehensive platform for native advertising on the open web.

From CustomBest for: Full-funnel native campaigns
PROS
  • True in-feed rendering
  • Robust content management features
CONS
  • Niche focus requires complementary strategies
85.7
06

MGID

MGID is a global native advertising platform that helps publishers monetise traffic and advertisers reach target audiences.

From CustomBest for: Mid-market and international reach
PROS
  • Lower entry barrier for smaller budgets
  • Strong traffic in emerging markets
CONS
  • Traffic quality requires careful monitoring
83.3
07

Revcontent

Revcontent is a content marketing and native advertising network focusing on high performance and lightweight widgets.

From CustomBest for: High-volume affiliate marketers
PROS
  • High payout rates for publishers
  • Fast loading widget technology
CONS
  • Strict publisher acceptance criteria
81.0
08

Adblade

Adblade is a content-driven native advertising platform offering proprietary news style units and exclusive publisher distribution.

From CustomBest for: Brand safety focused campaigns
PROS
  • Rigorous brand safety standards
  • Exclusive publisher partnerships
CONS
  • Smaller network size than industry giants
78.7
09

Yahoo Advertising

Yahoo Advertising provides native advertising solutions integrated across its vast ecosystem of mail, news, and finance properties.

From CustomBest for: Omnichannel campaigns within owned properties
PROS
  • Access to first party Yahoo data
  • Seamless integration across properties
CONS
  • Interface can be overwhelming for beginners
76.3
10

ZergNet

ZergNet is a content discovery network that connects entertainment and lifestyle publishers with engaged audiences.

From CustomBest for: Entertainment and pop culture brands
PROS
  • Highly targeted niche audience
  • Simple campaign setup
CONS
  • Limited utility for B2B or finance brands
74.0

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Frequently asked questions

What is native advertising?

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

How do native advertising agencies charge?

Most native advertising platforms operate on a cost-per-click or cost-per-acquisition model, with custom pricing tailored to campaign budgets and scale.

Are native ads effective for brand awareness?

Yes, because native ads blend into the editorial environment, they typically generate higher user engagement and trust compared to traditional banner ads.

Sources

Where we checked each company's facts, and when.

  • MGID #6
    • mgid.com features, pros and cons, description and location, checked
    • mgid.com/about pros and cons and description, checked