Key takeaways
- Top pick: Klick Health, best for: Pharma and biotech brands that want medical, creative, media and technology under one agency.
- Also near the top: Publicis Health and Real Chemistry.
- How it was ranked: 10 agencies compared. Each verdict is below.
Klick Health is the best pharma marketing agency for most buyers because it works only in health and runs medical, regulatory, brand, creative and technology teams as one agency, with onsite teams on four continents.
Publicis Health suits global brands that want network scale,
Real Chemistry suits teams that want data and AI-led healthcare professional engagement, and
Fingerpaint Group suits pharma and biotech companies that want several specialist services from one group.
Top 10 Pharma Marketing Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Klick HealthKlick says it has been named Independent Agency of the Year at the London International Awards, Clio Health and The One Show, and that it was the first health agency to earn that One Show honor. | Pharma and biotech brands that want medical, creative, media and technology under one agency | 96.8 | Custom |
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| 2 |  Publicis HealthPublicis Health says its agency collective is powered by more than 8,000 healthcare communications, data and medical specialists. | Large pharma companies that need brand, medical and payer work across many markets | 95.6 | Custom |
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| 3 |  Real ChemistryReal Chemistry says MM+M named it Healthcare Network of the Year in 2025, 2024 and 2021, and that Cannes Lions ranked it the No. 3 most creative healthcare network in 2026. | Health tech, biotech, and healthcare companies needing specialist earned media and scientific communication | 94.3 | Custom retainer (typically £20,000–£28,000 per month) |
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| 4 |  OlixirAs FCB Health New York, the agency was named Agency of the Year, Category I, at the 2025 Manny Awards, according to Omnicom. | Pharma brands that want creative-led campaigns backed by Omnicom Health's network | 93.1 | Custom |
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| 5 |  Havas Health NetworkHavas Health Network says it has more than 6,500 people in over 90 locations across more than 60 countries. | Pharma and consumer health brands that want one network across many countries | 91.9 | Custom |
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| 6 |  Ogilvy HealthOgilvy Health's site shows Pfizer, Bristol Myers Squibb, AbbVie, Gilead, Genentech and Sanofi among its partners. | Large pharma brands that want health creative, PR and market access from one network | 90.6 | Custom |
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| 7 |  Inizio EvokeInizio Evoke says it ranked number 12 in the MM+M Agency 100 for 2026, based on 2025 revenue. | Pharma and biotech companies that want creative, media and patient access support together | 89.4 | Custom |
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| 8 |  Fingerpaint GroupFingerpaint Group says it is the trusted choice for 95% of the top 20 global pharmaceutical companies, and its site shows a 2026 MedAdNews Network of the Year designation. | Pharma and biotech companies that want several specialist services from one group | 88.1 | Custom |
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| 9 |  EVERSANA INTOUCHEVERSANA INTOUCH says it has 1,400 people in 13 offices across 22 countries. | Pharma and biotech companies that want agency work tied to commercial and market access services | 86.8 | Custom |
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| 10 |  Avalere HealthAvalere Health's marketing case studies include programs in rare diseases such as X-linked hypophosphatemia and myasthenia gravis. | Biotech and rare disease brands that need policy, access and marketing together | 85.5 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Klick Health (#1): Pharma and biotech brands that want medical, creative, media and technology under one agency
- Publicis Health (#2): Large pharma companies that need brand, medical and payer work across many markets
- Real Chemistry (#3): Health tech, biotech, and healthcare companies needing specialist earned media and scientific communication
- Olixir (#4): Pharma brands that want creative-led campaigns backed by Omnicom Health's network
- Havas Health Network (#5): Pharma and consumer health brands that want one network across many countries
- Ogilvy Health (#6): Large pharma brands that want health creative, PR and market access from one network
- Inizio Evoke (#7): Pharma and biotech companies that want creative, media and patient access support together
- Fingerpaint Group (#8): Pharma and biotech companies that want several specialist services from one group
- EVERSANA INTOUCH (#9): Pharma and biotech companies that want agency work tied to commercial and market access services
- Avalere Health (#10): Biotech and rare disease brands that need policy, access and marketing together
Each entry's full verdict is below.
The ranking, in detail
01
Health-only agency for life sciences commercialization
Klick Health helps life sciences companies commercialize their products and says it is exclusively focused on health, with medical, science, regulatory, brand, creative and technology teams integrated as one. Its wider group includes Klick Media, Klick Consulting and Klick Applied Sciences, and it has onsite teams in Asia-Pacific, Europe, Latin America and North America.
From Custom
PROS- Works only in health and life sciences
- Medical, regulatory, creative and technology teams under one roof
CONS- Pricing not published
- Scale may be more than a single small brand needs
- Best for
- Pharma and biotech brands that want medical, creative, media and technology under one agency
- Where it falls short
- Pricing not published.
96.8
02
Publicis Groupe's health communications network
Publicis Health is the health communications network of Publicis Groupe. It says it is powered by more than 8,000 healthcare communications, data and medical specialists, and its agency brands include Digitas Health, Heartbeat, Langland, Payer Sciences, Publicis Health Medical, Razorfish Health and Saatchi & Saatchi Wellness.
From Custom
PROS- Specialist agencies for brand, medical and payer audiences
- Backed by Publicis Groupe's data platform
CONS- Many agency brands can make the right team harder to pick
- Pricing not published
- Best for
- Large pharma companies that need brand, medical and payer work across many markets
- Where it falls short
- Many agency brands can make the right team harder to pick.
95.6
03
America's largest PR firm by revenue, specialising in health tech and biotech impact storytelling.
Real Chemistry, formerly W2O Group, is a healthcare marketing and communications company that combines medical communications, creative, market access, precision media and analytics, and promotes an AI-powered omnichannel platform for healthcare professional engagement. The health creative agency 21GRAMS became part of Real Chemistry in 2020.
From Custom retainer (typically £20,000–£28,000 per month)
PROS- Deep health tech and biotech sector expertise
- Strong earned media and scientific storytelling capabilities
CONS- Sector specialisation may limit general corporate experience
- Premium pricing reflects market leadership
- Best for
- Health tech, biotech, and healthcare companies needing specialist earned media and scientific communication
- Where it falls short
- Sector specialization may limit general corporate experience.
- Pick something else if
- you need broad general corporate experience.
94.3
04
Omnicom Health's full-service agency, formerly FCB Health New York
Olixir is the full-service healthcare marketing agency Omnicom Health created when it renamed FCB Health New York in April 2026, after Omnicom's acquisition of IPG retired the FCB brand. It is the first agency in a new global Omnicom Health brand, with sites for the US, UK, Spain and Germany, and Omnicom says it draws on Omni and Acxiom data.
From Custom
PROS- Keeps the FCB Health New York creative team and leadership
- Access to Omnicom Health medical, market access and patient engagement units
CONS- New brand name, so its track record sits under FCB Health
- Pricing not published
- Best for
- Pharma brands that want creative-led campaigns backed by Omnicom Health's network
- Where it falls short
- New brand name, so its track record sits under FCB Health.
93.1
05
Havas Group's global health communications network
Havas Health Network, which runs from the Havas Health & You website, is the health communications network of Havas, with its global head office in New York. It says it has more than 6,500 people across more than 90 locations in over 60 countries, with teams covering creative, strategy, medical and science, and digital.
From Custom
PROS- Global footprint for multi-market launches
- Covers pharma and consumer health in one network
CONS- Website gives little detail on individual agencies
- Pricing not published
- Best for
- Pharma and consumer health brands that want one network across many countries
- Where it falls short
- Website gives little detail on individual agencies.
91.9
06
Ogilvy's health practice for pharma and consumer health
Ogilvy Health is the health practice of Ogilvy, part of WPP, and offers brand development, data and strategy, experience and innovation, PR and social, medical education, and market access and payer work. It operates within Ogilvy's network of more than 120 offices in nearly 90 countries.
From Custom
PROS- PR and social capability alongside advertising
- Named work with large pharma companies
CONS- Health is one practice inside a wider network
- Pricing not published
- Best for
- Large pharma brands that want health creative, PR and market access from one network
- Where it falls short
- Health is one practice inside a wider network.
90.6
07
Health creative, communications and commercialization
Inizio Evoke is a health creative, commercialization and communications firm owned by Inizio. Its five service areas are brand and creative, communications, transformation (data, omnichannel and automation), access (patient support and market access) and full-service media.
From Custom
PROS- Patient support and market access alongside creative
- Sister agency Inizio Medical ranks in the MM+M top 10
CONS- Pricing not published
- Few named clients on its website
- Best for
- Pharma and biotech companies that want creative, media and patient access support together
- Where it falls short
- Pricing not published.
89.4
08
Life sciences agency group spanning marketing, access and medical
Fingerpaint Group, based in Cedar Knolls, New Jersey, is a life sciences agency group serving pharma, biotech, medical device and animal health companies. Its solutions cover marketing, multicultural, media and activation, branding, market access, medical affairs and medical communications, with a European arm.
From Custom
PROS- Works with biotech and medical device companies as well as pharma
- Market access and medical affairs alongside marketing
CONS- Pricing not published
- Less global reach than the holding-company networks
- Best for
- Pharma and biotech companies that want several specialist services from one group
- Where it falls short
- Pricing not published.
88.1
09
Life sciences agency network inside a commercial services company
EVERSANA INTOUCH is a life sciences agency network that began as Intouch Solutions in 1999 and became part of the commercial services company EVERSANA in 2021. It offers brand planning, omnichannel activation, content, market access, media and medical communications, with Healthware as its global marketing arm.
From Custom
PROS- Links agency work to EVERSANA's wider commercial services
- Market access and medical communications in house
CONS- Pricing not published
- Offices are concentrated in North America and Europe
- Best for
- Pharma and biotech companies that want agency work tied to commercial and market access services
- Where it falls short
- Pricing not published.
86.8
10
Advisory, medical and marketing teams for health companies
Avalere Health is a London-registered health consultancy and agency that combines advisory, medical and marketing teams, with policy, access, value and evidence consulting alongside brand work. Its marketing practice acts as an agency of record and supports brands from pre-launch through launch and growth.
From Custom
PROS- Policy and market access expertise beside marketing
- Supports brands from pre-launch onward
CONS- Pricing not published
- Case studies do not name clients
- Best for
- Biotech and rare disease brands that need policy, access and marketing together
- Where it falls short
- Pricing not published.
85.5
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Frequently asked questions
How much does a pharma marketing agency cost?
None of the agencies in this ranking publish prices, so every engagement is quoted after a brief. Networks such as Publicis Health, Havas Health Network and Ogilvy Health usually take on whole brands, while groups like Fingerpaint Group and Avalere Health also list discrete services such as market access or medical communications. Ask for a scoped proposal that separates agency fees from media spend.
How do I choose a pharma marketing agency?
Start with your product stage: a first launch needs medical, market access and brand work joined up, which is where Klick Health, Inizio Evoke and EVERSANA INTOUCH put their emphasis. Then check named pharma clients and recent work in your therapy area, as Ogilvy Health and Avalere Health show on their sites. Finally, confirm which team will run your account day to day, since a network like Publicis Health includes several agencies.
Which pharma marketing agency is best for a small or emerging biotech?
Fingerpaint Group works with biotech and medical device companies as well as large pharma, and can combine marketing, market access and medical services. Avalere Health suits rare disease and specialty brands that need policy and access advice alongside launch marketing. EVERSANA INTOUCH is worth a look if you also need commercial services beyond the agency.
Is Klick Health or Publicis Health better for a pharma launch?
Klick Health works only in health and runs medical, regulatory, creative and technology teams as one agency, which suits brands that want a single integrated team. Publicis Health is a network of agencies including Saatchi & Saatchi Wellness, Digitas Health and Razorfish Health with more than 8,000 specialists, which suits large companies running several brands or markets at once.
Do pharma marketing agencies handle medical communications and market access?
Many do. Publicis Health has Publicis Health Medical and Payer Sciences, EVERSANA INTOUCH has dedicated medical communications and market access teams, and Ogilvy Health offers medical education plus market access and payer work. Real Chemistry adds analytics and an AI-powered platform for healthcare professional engagement on top of medical communications.
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