The closest alternatives to HubSpot Operations Hub on Lister are Zapier, Make and Microsoft Power Automate, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to HubSpot Operations Hub
Start from what you need it for. Where each fits best, as Lister records it:
- Zapier: General business users and vast app integrations
- Make: Complex workflows and visual data routing
- Microsoft Power Automate: Enterprise Microsoft 365 users
- Workato: Large-scale enterprise automation
- n8n: Developers and privacy-conscious teams
- Tray.io: SaaS companies and revenue operations
- Zoho Flow: Users already utilizing Zoho products
- Insightly: Growing businesses managing complex sales cycles combined with client projects and service delivery
- Nitro: Enterprises requiring document workflow automation and legally-binding e-signatures
- Pipedream: Developers building custom API workflows
Closest to HubSpot Operations Hub by the rankings they share: Zapier (2 rankings), Make (2 rankings) and Microsoft Power Automate (2 rankings).
Stated starting prices: Zapier ($19.99/month), Make ($9/month), Microsoft Power Automate ($15/user/month), Zoho Flow ($10/month), Insightly ($29/month per user), Nitro (£12.99/month) and Pipedream ($19/month).
Custom or quote-based pricing: Workato and Tray.io.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

Easy automation for everyone
#1 in Top 10 Workflow Automation: The most popular automation platform connecting thousands of web applications with a user-friendly interface.
PROS- Massive library of pre-built app integrations
- Extremely user-friendly interface for beginners
CONS- Can become very expensive at scale
95.0
02

Design, build, and automate visually
#2 in Top 10 Workflow Automation: A powerful visual platform formerly known as Integromat, designed for building complex, multi-step workflows.
PROS- Powerful visual execution mapping
- Generous free tier and affordable entry pricing
CONS- Steeper learning curve than simpler alternatives
92.7
03

Automate processes across your organization
#3 in Top 10 Workflow Automation: A robust automation and robotic process automation solution deeply integrated with the Microsoft 365 ecosystem.
PROS- Seamless integration with Microsoft applications
- Advanced enterprise-grade security and governance
CONS- Complex licensing structure
- Interface can feel bloated for simple tasks
90.3
04

Workato enterprise automation platform
#3 in Top 10 Workflow Automation Tools: An enterprise grade integration and automation platform designed for business and IT teams to automate complex processes securely.
PROS- Enterprise-grade security and compliance
- Collaborative workspace for both IT and business units
CONS- High cost unsuitable for small businesses
- Requires sales contact for pricing
90.3
05

Fair-code workflow automation node-based tool
#5 in Top 10 Workflow Automation: A fair-code workflow automation tool that offers both cloud-hosted and self-hosted deployment options.
PROS- Self-hosting ensures complete data privacy
- Fair-code model allows free usage under certain conditions
CONS- Requires technical knowledge to self-host and maintain
85.7
06

The general automation platform
#6 in Top 10 Workflow Automation Tools: A general automation platform that empowers both technical and non technical users to build complex integrations quickly.
PROS- Highly scalable architecture
- Strong focus on API management and data flexibility
CONS- Pricing is opaque and tailored for mid-to-large companies
83.3
07

Connect your apps and automate business workflows
#8 in AI workflow automation tools for small businesses: Zoho Flow is an AI-powered integration platform that connects cloud and on-premises apps.
PROS- Affordable pricing compared to mainstream competitors
- Deep integration with the broader Zoho ecosystem
CONS- Smaller library of third-party apps outside Zoho
- User interface can feel slightly dated
84.0
08

CRM and project management for growing businesses
#1 in AI workflow automation tools for small businesses: Insightly is a modern and scalable Customer Relationship Management software platform. It offers products including CRM, marketing automation, and support tools.
PROS- Integrated project management functionality eliminates need for separate tools
- Flexible customisation and strong pipeline management for complex sales processes
CONS- Less feature-rich for pure customer service compared to dedicated helpdesk solutions
- Smaller user base means fewer third-party integrations and community resources
96.0
09

Business-focused PDF solution with workflow and signature automation
#2 in AI workflow automation tools for small businesses: Nitro is a comprehensive platform for PDF management and electronic signatures. It combines editing, redaction, and automation tools to streamline document workflows securely.
PROS- Robust e-signature and workflow automation features
- Strong compliance and governance tooling
CONS- Interface less intuitive than some consumer competitors
- Pricing escalates quickly with team expansion
94.0
10

The developer platform for integration
#6 in Top 10 Workflow Automation: A developer-first integration platform that allows building workflows using code alongside pre-built components.
PROS- Great for developers needing custom code execution
- Generous free tier for testing and light usage
CONS- Not suitable for non-technical users without coding skills
83.3