A general automation platform designed to empower teams to build complex integrations quickly.
| Pricing from | Custom |
| Best for | SaaS companies and revenue operations |
| Website | tray.io |
Company facts
| Headquarters | San Francisco, US |
| Social profiles | LinkedIn, X, YouTube |
Facilities and features
- Published pricing
- Free trial
- Self-serve sign-up
- API
- Integrations
- SOC 2
- GDPR
What stands out
The AI tool offers over 700 connectors with a single credential store.
“One credential store and one access model behind every connector, so anything you build works with everything else.”Tray.io, own website
The AI tool enables no-code creation of governed AI agents.
“Agent Builder provides a no-code agent development solution allowing teams to create conversational or autonomous agents,”Tray.io, own website
Strengths and trade-offs
- Highly scalable architecture
- Strong focus on API management and data flexibility
- Pricing is opaque and tailored for mid-to-large companies
Appears in
AI lead routing tools for enterprises
1
Tray.io98.02
Hachly AI96.03
iSlash AI92.0RANKINGfull ranking →AIVERIFIEDAI workflow automation tools for enterprises
1Tray.io98.02
Dust94.03
Eigent AI94.0RANKINGfull ranking →AIVERIFIEDAI lead routing tools that integrate with HubSpot
1Tray.io98.02
LeadMachine96.03
LimeCall96.0RANKINGfull ranking →AIVERIFIEDAI workflow automation tools with a team plan
1Tray.io98.02
Fireflies Integrations Suite96.03Dust94.0RANKINGfull ranking →AIVERIFIEDAI workflow automation tools with single sign-on
1Tray.io98.02
Allganize94.03
Gurubase94.0RANKINGfull ranking →AIVERIFIEDSOC 2 compliant AI workflow automation tools
1Tray.io98.02Dust94.03
Relevance AI94.0RANKINGfull ranking →SOFTWAREVERIFIEDBest lead routing software
1Tray.io98.02
Kylas96.03
365 CRM94.0RANKINGfull ranking →SAASTop 10 Workflow Automation
1
Zapier95.02
Make92.73
Microsoft Power Automate90.3RANKINGfull ranking →SAASTop 10 Workflow Automation Tools
1Zapier95.02Make92.73
Workato90.3RANKINGfull ranking →How Tray.io ranks
#1 in AI lead routing tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Salesforce → NetSuite Integration Lead routing Automation Support triage Agent Customer 360 Integration Account lookup MCP”Tray.io, own website
“Get a demo Enterprise For multiple departments and partner integrations”Tray.io, own website
#1 in AI lead routing tools that integrate with HubSpot
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Work email Book a demo Start with the job AI agent deployment AI and MCP governance Data integration Lead routing”Tray.io, own website
“Compliance automation Embedded integration Explore all solutions → Popular apps Salesforce CRM Slack Team chat NetSuite ERP HubSpot Marketing & CRM”Tray.io, own website
#1 in AI workflow automation tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Integrate data and AI. Integration, automation, AI agents, and MCP governance across 700+ connectors, built as one, with governance in the chassis.”Tray.io, own website
“Get a demo Enterprise For multiple departments and partner integrations Unlimited workspaces 180-day insights Advanced on-premise SSO, HIPAA, Regional hosting Log streaming Data engineering Talk to sales”Tray.io, own website
#1 in AI workflow automation tools with a team plan
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Deploy, run, and govern integrations, automations, agents, MCP, and apps.”Tray.io, own website
“Team For multiple use cases within a department”Tray.io, own website
#1 in AI workflow automation tools with single sign-on
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Integrate data and AI. Integration, automation, AI agents, and MCP governance across 700+ connectors, built as one, with governance in the chassis.”Tray.io, own website
“Unlimited workspaces 180-day insights Advanced on-premise SSO, HIPAA, Regional hosting Log streaming Data engineering Talk to sales”Tray.io, own website
#1 in Best lead routing software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Work email Book a demo → Start with the job AI agent deployment AI and MCP governance Data integration Lead routing Revenue operations Order-to-cash Procure-to-pay Customer 360 Customer support IT service desk Employee lifecycle Security operations”Tray.io, own website
#1 in SOC 2 compliant AI workflow automation tools
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Integrate data and AI. Integration, automation, AI agents, and MCP governance across 700+ connectors, built as one, with governance in the chassis.”Tray.io, own website
“SOC 1 & SOC 2 · HIPAA · GDPR Security & compliance”Tray.io, own website
Alternatives to Tray.io
| Hachly AI Never lose another lead with instant AI responses | #2 in AI lead routing tools for enterprises | 96.0 |
| iSlash AI Fast and smart engagement for lead generation | #3 in AI lead routing tools for enterprises | 92.0 |
 Knock Knock AppThe AI sales layer for agencies | #4 in AI lead routing tools for enterprises | 92.0 |
 CivicIdentify visitors and act while they are still looking. | #5 in AI lead routing tools for enterprises | 90.0 |
 OneMatix.AIAI Agents that converts | #6 in AI lead routing tools for enterprises | 90.0 |
 WarmlyAutonomous revenue agents for B2B GTM | #7 in AI lead routing tools for enterprises | 90.0 |
Questions about Tray.io
How much does Tray.io cost?
Lister lists Tray.io's pricing as: Custom.
Who is Tray.io best for?
Tray.io is best for saaS companies and revenue operations.
Where does Tray.io rank?
Tray.io is ranked #1 in AI lead routing tools for enterprises (Lister Score 98.0), #1 in AI workflow automation tools for enterprises (Lister Score 98.0), #1 in AI lead routing tools that integrate with HubSpot (Lister Score 98.0), #1 in AI workflow automation tools with a team plan (Lister Score 98.0), #1 in AI workflow automation tools with single sign-on (Lister Score 98.0), #1 in SOC 2 compliant AI workflow automation tools (Lister Score 98.0), #1 in Best lead routing software (Lister Score 98.0), #6 in Top 10 Workflow Automation Tools (Lister Score 83.3) and #7 in Top 10 Workflow Automation (Lister Score 81.0).
What are the best alternatives to Tray.io?
The closest alternatives on Lister are Hachly AI (#2 in AI lead routing tools for enterprises), iSlash AI (#3 in AI lead routing tools for enterprises) and Knock Knock App (#4 in AI lead routing tools for enterprises).
Where is Tray.io based?
Tray.io is headquartered in San Francisco, US.
Is this your company?
Claim Tray.io to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.