01
Tray.io
The general automation platform
Tray.io is an AI-ready integration and automation platform. It combines iPaaS capabilities with tools for deploying governed AI-built applications.
98.0
Best lead routing software
10 ranked, with a plain verdict on every entry.
Tray.io takes the top spot on this list for IT and business teams managing complex data flows, and enables building AI agents with no-code guardrails. Kylas is aimed at growing sales teams, and offers unlimited users across all growth plans without extra cost. 365 CRM tracks staff attendance effortlessly with an AI-powered face recognition system.
RANKENTRYSCORETRENDFROM
CURATED · UPDATED REGULARLY
The ranking, in detail
02
Kylas
India’s fastest-growing agentic sales CRM
Kylas is a CRM uniquely designed for growing businesses. It provides features for sales managers to manage pipelines effectively.
96.0
03
365 CRM
The easy and effective software for closing deals
365 CRM offers comprehensive tools for lead management, engagement, and workforce tracking.
94.0
04
Chili Piper
Automated lead routing and qualification for revenue teams
Chili Piper is an AI website conversion platform that identifies visitors and engages them before they leave. It qualifies leads and converts them into pipeline automatically.
94.0
05
Leaf CRM
Capture and convert leads to sales in seconds
Leaf CRM is a customer relationship management software designed for businesses that generate leads from paid ads, websites, and forms. It captures every lead and auto-assigns them to the right salesperson instantly.
94.0
06
Distribution Engine
The complex routing mature GTM teams need, in one tool made for operators.
Distribution Engine is Salesforce lead routing and case assignment software. It provides the complex routing capabilities that standard Salesforce features lack.
90.0
07
LeadAngel
Lead routing, matching & sales acceleration platform
LeadAngel is a comprehensive platform for automated lead assignment and sales acceleration. It streamlines lead distribution, data enrichment, and sales workflows to ensure faster response times and higher conversion rates.
90.0
08
LeanData
Intelligent go-to-market orchestration for B2B teams
LeanData provides the data foundation and deterministic execution layer required for AI-driven go-to-market motions. It orchestrates business processes and customer context to ensure every signal is routed correctly.
90.0
09
3Sigma CRM
India's WhatsApp-first sales operating system
3Sigma CRM unifies lead management, engagement and team tracking within one app.
88.0
10
LeadSquared
The CRM that tells you what to do before you have to ask
LeadSquared is an AI-powered CRM designed for sales, service, and marketing teams. It predicts conversion intent and guides user actions to streamline workflows.
88.0
Not on this ranking?
Positions 1, 2 and 3 are available to buy for twelve months.
Frequently asked questions
Who are these lead routing products built for?
Tray.io says it is built for IT and business teams managing complex data flows, and Kylas for growing sales teams. 365 CRM and Distribution Engine both say they are built for Sales teams.
What should a buyer check before signing up?
Kylas states that BI and analytics are not included in the base plan and must be purchased as an add-on. Those are the limits each product publishes itself, not a full account of any plan.