Key takeaways
- Top pick: Shopify Agentic Storefronts, best for: Shopify brands that want to sell in AI chats without extra integration work. Shopify says Agentic Storefronts is enabled automatically for eligible stores, and features a testimonial from Steve Madden's VP of ecommerce on its product page.
- Also near the top: Stripe Agentic Commerce Suite, best for: Brands on any commerce platform that want to sell through several AI agents at once; and PayPal Agentic Commerce Services, best for: Merchants already on PayPal that want to sell across several AI assistants.
- How it was ranked: 10 SaaS products compared. Each verdict is below.
Shopify Agentic Storefronts is the best agentic commerce platform for most brands because eligible Shopify stores are switched on automatically and sell inside ChatGPT, Gemini and other AI chats, with orders flowing into the normal Shopify admin.
Stripe Agentic Commerce Suite suits brands on any platform that want one integration for discovery, checkout and payments,
commercetools AI Hub fits enterprise retailers, and
Feedonomics is the strongest choice for product feeds to AI surfaces.
Top 10 Agentic Commerce Platforms, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Shopify Agentic StorefrontsShopify says Agentic Storefronts is enabled automatically for eligible stores, and features a testimonial from Steve Madden's VP of ecommerce on its product page. | Shopify brands that want to sell in AI chats without extra integration work | 96.5 | Included for eligible stores on Shopify plans from $39/month |
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| 2 |  Stripe Agentic Commerce SuiteStripe's agentic commerce page shows Etsy, Best Buy, Wix, URBN and Fanatics logos, and the suite is currently available in the US only. | Brands on any commerce platform that want to sell through several AI agents at once | 95.1 | Not public |
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| 3 |  PayPal Agentic Commerce ServicesPayPal says it powers Microsoft's Copilot Checkout, launched Instant Buy with Perplexity and acquired Cymbio to speed up its agentic commerce work. | Merchants already on PayPal that want to sell across several AI assistants | 93.7 | Not public |
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| 4 |  commercetools AI Hubcommercetools says retail group Frasers will let shoppers discover and buy through AI channels such as ChatGPT using AI Hub, and that Liverpool, Mexico's largest department store chain, uses it to test and scale AI journeys. | Enterprise retailers and B2B brands on composable commerce | 92.2 | Custom |
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| 5 |  Adyen AgenticAdyen says Adyen Agentic is available in the US, and cross-border ecommerce company ESW has partnered with Adyen to bring it to enterprise brands. | Enterprise retailers already processing payments with Adyen | 90.9 | Custom |
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| 6 |  FeedonomicsFeedonomics says it exports more than 1 trillion rows of data and runs more than 100 million data transformations every month. | world-class brands seeking full-service support | 89.5 | – |
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| 7 |  firmlyfirmly reports 12 live channels and 32,000 products live on its agentic network. | Mid-size merchants that want agentic checkout without an engineering project | 88.1 | Not public |
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| 8 |  ProductsupProductsup says more than 1,000 brands use its platform across 170+ markets, and that it processes over two trillion products each month through 2,500+ channel integrations. | large-scale commerce teams managing global product data | 86.9 | – |
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| 9 |  Mirakl Agentic ActivationMirakl says its marketplace platform is built to make products discoverable wherever buyers search, from on-site search to LLMs and shopping agents. | Retailers running marketplaces or dropship programmes | 85.6 | Custom |
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| 10 |  Forter Agentic CommerceForter says consumers already complete purchases through AI assistants such as Muse, Instinct and Grok Bot, and its Agentic Orchestration gives merchants a controlled checkout path for that traffic. | Merchants seeing AI agent traffic who want to approve agent orders safely | 84.3 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
Each entry's full verdict is below.
The ranking, in detail
01
Sell inside ChatGPT, Gemini and other AI chats from your Shopify admin
Agentic Storefronts puts a Shopify store's products into AI chats such as ChatGPT and Gemini, where shoppers can discover and buy without leaving the conversation. Shopify Catalog structures product data for AI channels, orders flow into the normal Shopify admin, and Shopify supports the Universal Commerce Protocol, an open standard for connecting commerce to agents.
From Included for eligible stores on Shopify plans from $39/month
PROS- Turned on automatically for eligible stores
- AI orders land in the same admin as web and POS sales
CONS- Only for stores on Shopify
- Channel availability depends on each AI platform's rollout
- Best for
- Shopify brands that want to sell in AI chats without extra integration work
- Where it falls short
- It is only for stores on Shopify.
- Pick something else if
- you do not use Shopify.
96.5
02
One integration for product discovery, checkout and payments in AI agents
Stripe's Agentic Commerce Suite lets a business upload its product catalog to the Stripe Dashboard, choose which AI agents to sell through and have Stripe handle discovery, checkout and payments, while the business keeps control of products, pricing and fulfillment. Shared Payment Tokens pass payment credentials and Stripe Radar risk signals without exposing card data to the agent.
From Not public
PROS- Works across commerce platforms, not just one store builder
- Merchant keeps control of products, pricing and fulfillment
CONS- US only for now
- Pricing for the suite not published
- Best for
- Brands on any commerce platform that want to sell through several AI agents at once
- Where it falls short
- It is currently restricted to the United States market.
- Pick something else if
- you sell outside the US.
95.1
03
Agent Ready payments and Store Sync catalog distribution for AI channels
PayPal's agentic commerce services pair Agent Ready, which lets merchants accept payments natively inside AI platforms using an existing PayPal account with fraud tools built in, with Store Sync, which syncs product catalogs to participating AI channels, manages carts and handles post-purchase fulfillment through one integration. PayPal's Purchase Protection and Seller Protection extend to AI shopping.
From Not public
PROS- Buyer and seller protection carried into AI purchases
- Single integration reaches several AI channels
CONS- Pricing for agentic services not published
- Best fit for merchants already using PayPal
- Best for
- Merchants already on PayPal that want to sell across several AI assistants
- Where it falls short
- Pricing for agentic services is not published.
- Pick something else if
- you need transparent pricing upfront.
93.7
04
Enterprise layer for selling through ChatGPT, Gemini and Copilot
commercetools AI Hub translates a brand's catalog, pricing and transaction logic into formats that work across AI platforms such as ChatGPT, Gemini and Microsoft Copilot, covering everything from discovery to completed order with native, embedded or app-based checkout. It runs on the commercetools composable commerce platform used by large retailers and B2B companies.
From Custom
PROS- Covers the full transaction, not just product listings
- Supports native, embedded and app-based checkout in AI channels
CONS- Price not published
- Requires the commercetools platform
- Best for
- Enterprise retailers and B2B brands on composable commerce
- Where it falls short
- It requires the commercetools platform.
- Pick something else if
- you do not use the commercetools platform.
92.2
05
Modular feed, cart and payment APIs for agentic checkout
Adyen Agentic is a set of modular APIs on the Adyen platform: Agentic Feed delivers one product feed adapted to each AI platform, Agentic Cart turns AI recommendations into checkout-ready carts with live pricing, tax and shipping, and Agentic Payments accepts payments across the major agentic protocols with fraud screening. Merchants remain merchant of record and keep the customer relationship.
From Custom
PROS- Feed, cart and payments modules can be adopted separately
- Merchant stays merchant of record
CONS- Available in the US first
- Price not published
- Best for
- Enterprise retailers already processing payments with Adyen
- Where it falls short
- It is currently available only in the US, limiting global merchants.
- Pick something else if
- you need immediate access outside the United States.
90.9
06
Go from invisible to everywhere with optimized feeds
Feedonomics, part of Commerce, the company behind BigCommerce, turns product data into optimized listings for more than 2,000 destinations across ad channels, marketplaces and AI surfaces, with an agentic commerce offering that prepares catalogs for discovery and checkout in AI channels. It works with Shopify, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce, WooCommerce and NetSuite, and includes full-service feed management.
PROS- Feedonomics exports over one trillion rows of data monthly.
- The product provides responsive worldwide support that is always on.
- Best for
- world-class brands seeking full-service support
89.5
07
Zero-code connection from merchants to every AI agent
firmly Connect links a merchant's existing commerce stack to AI agents and other shoppable channels without engineering work, covering protocols including UCP, ACP, MCP, AP2 and TAP through one integration. Merchants self-onboard through a guided flow, and new protocols and channels are added automatically.
From Not public
PROS- No engineering needed to go live
- Covers many agentic protocols with one connection
CONS- Price not published
- Younger company than the payments and platform giants
- Best for
- Mid-size merchants that want agentic checkout without an engineering project
- Where it falls short
- The company does not publish its pricing.
- Pick something else if
- you need transparent upfront costs.
88.1
08
Connecting commerce and powering performance for global brands.
Productsup is a feed management and syndication platform that optimizes and distributes product content to advertising, marketplace, retailer and AI channels. Its AI channels offering connects product data to LLMs and agentic commerce channels, enriches it around the questions shoppers ask and measures visibility across AI platforms.
PROS- The product connects product data to AI channels and enriches it based on key questions.
- Productsup ensures fast delivery to thousands of channels using over 2500 integrations.
- Best for
- large-scale commerce teams managing global product data
- Where it falls short
- It is built for large-scale commerce, which may not suit smaller operations.
- Pick something else if
- you run a small business.
86.9
09
Catalog enrichment so retail products can be found and bought on LLMs
Mirakl Agentic Activation gives retailers, brands and wholesalers AI infrastructure to enrich product catalogs so their products are discoverable and purchasable on LLMs and shopping agents. It sits alongside Mirakl's marketplace, dropship, multichannel and retail media products, which are built to make operators' catalogs findable from on-site search to AI shopping agents.
From Custom
PROS- Fits retailers already running Mirakl marketplaces
- Catalog enrichment aimed at LLM discovery
CONS- Price not published
- Most value for marketplace and dropship operators
- Best for
- Retailers running marketplaces or dropship programmes
- Where it falls short
- Buyers cannot see pricing details because the company does not publish its costs.
- Pick something else if
- you need transparent upfront pricing.
85.6
10
Agent-ready headless checkout with fraud decisioning
Forter's agentic commerce offering lets AI agents and personal assistants shop on a merchant's site through headless checkout journeys across agentic protocols, without engineering effort, while Forter identifies the human behind each agent so merchants can approve orders with confidence. It builds on Forter's fraud management and payment optimization products.
From Custom
PROS- Fraud decisioning built for agent-initiated orders
- Headless checkout without engineering work
CONS- Price not published
- Focused on trust and checkout rather than product feeds
- Best for
- Merchants seeing AI agent traffic who want to approve agent orders safely
- Where it falls short
- It focuses on trust and checkout rather than product feeds.
- Pick something else if
- you need product feed management.
84.3
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Frequently asked questions
How much do agentic commerce platforms cost?
Shopify Agentic Storefronts is included for eligible stores on Shopify plans, which start at $39 a month. Most others, including Stripe Agentic Commerce Suite, PayPal Agentic Commerce Services, Adyen Agentic and commercetools AI Hub, do not publish separate prices and are quoted or tied to payment processing terms.
How do I choose an agentic commerce platform?
Start with your stack: Shopify merchants get Shopify Agentic Storefronts automatically, while brands on other platforms can use Stripe Agentic Commerce Suite or firmly to reach several AI agents through one connection. Then decide whether your gap is product data, where Feedonomics and Productsup help, or checkout and payments, where PayPal Agentic Commerce Services and Adyen Agentic fit.
What is the best agentic commerce option for a small business?
Shopify Agentic Storefronts is the simplest option for small brands because it switches on automatically for eligible stores. Merchants on other platforms can look at firmly, which promises go-live without engineering work, or PayPal Agentic Commerce Services if they already accept PayPal.
What is the difference between ACP and UCP?
The Agentic Commerce Protocol (ACP) powers transactions through ChatGPT and is backed by Stripe, while the Universal Commerce Protocol (UCP) is an open standard supported by Shopify that powers checkout in Google's Gemini and AI Mode. Platforms such as firmly and Adyen Agentic support several protocols so merchants do not have to build for each one.
Do I need a product feed for AI assistants?
Yes, AI assistants can only recommend products they can read accurately, so clean, structured catalog data matters. Feedonomics, Productsup and Adyen Agentic's feed module format one catalog for each AI platform, and Shopify Agentic Storefronts does this automatically for Shopify stores through Shopify Catalog.
Sources
Where we checked each company's facts, and when.
Some links on Lister are affiliate links. Rankings are not affected.