For most teams, Asana and Monday.com lead the field. Asana suits organisations seeking robust project management alongside content scheduling; Monday.com works best for visual, workflow-heavy teams. HubSpot Content Hub is ideal for integrated inbound marketing operations.
RANKENTRYSCORETRENDFROM
1AsanaAsana serves over 1 million organisations and integrates with 200+ apps including Slack and Google Workspace.95.0NEWFree (Premium £9.99/month per user) 2Monday.comMonday.com powers over 180,000 teams globally and has raised $600+ million in funding.92.7NEW£5.99/month per seat (time tracking included) 3HubSpot Content HubHubSpot's AI-powered content assistant and SEO recommendations help content teams optimise publishing strategy in real time.90.3NEWFree, with paid plans from $45/month 4Hootsuite InsightsHootsuite manages over 20 million social posts per month and serves agencies in 175+ countries.88.0NEW£49 per month 5ContentflowContentflow emphasises simplicity and real-time collaboration within a visual editorial calendar.85.7NEWCustom pricing 6AirtableAirtable is used by over 500,000 organisations and supports unlimited custom fields and records on paid plans.83.3NEW$10 per user/month 7NotionNotion serves millions of users and has become a go-to solution for building custom workflows at low cost.81.0NEWFree plan available 8Sprout SocialSprout Social manages marketing operations for over 10,000 brands and supports native monitoring of 25+ social platforms.78.7NEW£199 per month 9CoScheduleCoSchedule integrates with 100+ marketing tools and has optimised workflows for teams in SaaS, e-commerce, and publishing.76.3NEW$40 per month 10LaterLater pioneered Instagram scheduling and now serves over 7 million creators and brands globally.74.0NEW$15 per month The ranking, in detail
01
Project management with time tracking capabilities
Asana combines project management, task tracking, and content calendar features in a single platform. Organisations use it to plan editorial calendars, assign content tasks, set deadlines, and track status across multiple content streams.
From Free (Premium £9.99/month per user)Best for Cross-functional teams managing multiple interdependent projects
95.0
02
Work OS with integrated time tracking
Monday.com is a visual work operating system offering customisable boards, timelines, and automations tailored to content teams. It excels at collaborative content planning with drag-and-drop scheduling and clear status tracking.
From £5.99/month per seat (time tracking included)Best for Organisations prioritising integrated project and time management
92.7
03
Integrated inbound content management and calendar
HubSpot's Content Hub is built into the CRM and combines editorial planning, SEO tools, AI writing assistance, and content distribution. It is particularly strong for teams managing blog, social, and email content in an inbound marketing context.
From Free, with paid plans from $45/monthBest for Inbound marketing teams wanting content management integrated with CRM and analytics
90.3
04
Social media management with integrated listening and analytics
Hootsuite is a specialist in social content scheduling and team collaboration. It allows users to plan, schedule, and publish social posts across multiple channels, with a calendar view and content approval workflows.
From £49 per monthBest for Businesses of all sizes seeking affordable social management with listening capabilities
88.0
05
Lightweight content and social media calendar
Contentflow (also known as Contentio) is a dedicated content calendar tool designed for teams who need simple, focused editorial planning and scheduling without excessive project management overhead.
From Custom pricingBest for Small to medium content teams seeking a lightweight alternative to heavy project management tools
85.7
06
Flexible database platform used as a content calendar
Airtable is a spreadsheet-database hybrid that content teams customise as editorial calendars. It offers powerful filtering, linking, and automation capabilities, making it ideal for teams wanting a highly tailored solution.
From $10 per user/monthBest for Technical teams and agencies that want a customisable, flexible content calendar
83.3
07
All-in-one workspace for notes, databases, and projects
Notion is a unified workspace where teams build custom content calendars using databases, templates, and views. Many content teams adopt Notion for its flexibility, affordability, and ability to combine calendars with documentation and team dashboards.
From Free plan availableBest for Teams seeking integrated documentation and project management
81.0
08
All-in-one social management and listening platform
Sprout Social is an enterprise-grade social media management platform. Beyond scheduling, it offers comprehensive community management, analytics, and team collaboration, with a built-in editorial calendar for social campaigns.
From £199 per monthBest for Mid-sized marketing teams managing multiple social channels and monitoring brand health
78.7
09
Marketing calendar and operations hub for teams
CoSchedule is a marketing calendar and operations platform that helps teams plan, collaborate, and execute content and marketing campaigns across multiple channels, from blog posts to social media and email.
From $40 per monthBest for Marketing teams wanting an integrated calendar, analytics, and workflow automation all in one
76.3
10
Social media calendar and visual content planning
Later is a visual social media planning and scheduling platform particularly strong for image-based content. It includes a calendar interface, visual content staging, and scheduling across Instagram, Facebook, TikTok, Pinterest, and other platforms.
From $15 per monthBest for Visual brands and social media teams focused on Instagram, Pinterest, and TikTok scheduling
74.0
Frequently asked questions
What is the difference between a content calendar tool and a project management tool?
Content calendar tools focus specifically on planning, scheduling, and publishing content across channels with visual timeline and approval workflows. Project management tools (like Asana or Monday.com) are broader work platforms; many teams use them as content calendars by customising templates, but they are not purpose-built for this single task. Specialist tools often offer better social scheduling and publishing features.
Do I need a content calendar tool if my team is small (under 5 people)?
Not necessarily. Very small teams often use free tools like Notion or Google Sheets effectively. A dedicated content calendar tool makes sense once your team exceeds about 3-4 people, you publish across multiple channels regularly, or you need approval workflows and analytics. Cost and implementation time become more justified at that scale.
Which content calendar tool integrates best with my other marketing tools?
HubSpot Content Hub offers the deepest integration if you already use HubSpot CRM. Asana and Monday.com have 200+ and 100+ integrations respectively. Airtable and Notion integrate broadly via Zapier (1000+ apps). For social-specific workflows, Hootsuite and Sprout Social have native connections to social platforms. Review your existing stack and prioritise direct integrations over third-party connectors.