AsanaAsana serves over 1 million organisations and integrates with 200+ apps including Slack and Google Workspace.95.0NEWGBP 8.89 per user per month
Monday.comMonday.com powers over 180,000 teams globally and has raised $600+ million in funding.92.7NEWGBP 8.00 per user per month
HubSpot Content HubHubSpot's AI-powered content assistant and SEO recommendations help content teams optimise publishing strategy in real time.90.3NEW£45 per month
HootsuiteHootsuite manages over 20 million social posts per month and serves agencies in 175+ countries.88.0NEW$99/month
ContentflowContentflow emphasises simplicity and real-time collaboration within a visual editorial calendar.85.7NEW$99/month
AirtableAirtable is used by over 500,000 organisations and supports unlimited custom fields and records on paid plans.83.3NEW$20/seat/month
NotionNotion serves millions of users and has become a go-to solution for building custom workflows at low cost.81.0NEWUSD 8.00 per user per month
Sprout SocialSprout Social manages marketing operations for over 10,000 brands and supports native monitoring of 25+ social platforms.78.7NEW$199/seat/month
CoScheduleCoSchedule integrates with 100+ marketing tools and has optimised workflows for teams in SaaS, e-commerce, and publishing.76.3NEWUSD 19 per user per month
LaterLater pioneered Instagram scheduling and now serves over 7 million creators and brands globally.74.0NEWUSD 25 per month
Asana combines project management, task tracking, and content calendar features in a single platform. Organisations use it to plan editorial calendars, assign content tasks, set deadlines, and track status across multiple content streams.
Monday.com is a visual work operating system offering customisable boards, timelines, and automations tailored to content teams. It excels at collaborative content planning with drag-and-drop scheduling and clear status tracking.
HubSpot's Content Hub is built into the CRM and combines editorial planning, SEO tools, AI writing assistance, and content distribution. It is particularly strong for teams managing blog, social, and email content in an inbound marketing context.
Hootsuite is a specialist in social content scheduling and team collaboration. It allows users to plan, schedule, and publish social posts across multiple channels, with a calendar view and content approval workflows.
Contentflow (also known as Contentio) is a dedicated content calendar tool designed for teams who need simple, focused editorial planning and scheduling without excessive project management overhead.
Airtable is a spreadsheet-database hybrid that content teams customise as editorial calendars. It offers powerful filtering, linking, and automation capabilities, making it ideal for teams wanting a highly tailored solution.
Notion is a unified workspace where teams build custom content calendars using databases, templates, and views. Many content teams adopt Notion for its flexibility, affordability, and ability to combine calendars with documentation and team dashboards.
Sprout Social is an enterprise-grade social media management platform. Beyond scheduling, it offers comprehensive community management, analytics, and team collaboration, with a built-in editorial calendar for social campaigns.
CoSchedule is a marketing calendar and operations platform that helps teams plan, collaborate, and execute content and marketing campaigns across multiple channels, from blog posts to social media and email.
Later is a visual social media planning and scheduling platform particularly strong for image-based content. It includes a calendar interface, visual content staging, and scheduling across Instagram, Facebook, TikTok, Pinterest, and other platforms.
Content calendar tools focus specifically on planning, scheduling, and publishing content across channels with visual timeline and approval workflows. Project management tools (like Asana or Monday.com) are broader work platforms; many teams use them as content calendars by customising templates, but they are not purpose-built for this single task. Specialist tools often offer better social scheduling and publishing features.
Not necessarily. Very small teams often use free tools like Notion or Google Sheets effectively. A dedicated content calendar tool makes sense once your team exceeds about 3-4 people, you publish across multiple channels regularly, or you need approval workflows and analytics. Cost and implementation time become more justified at that scale.
HubSpot Content Hub offers the deepest integration if you already use HubSpot CRM. Asana and Monday.com have 200+ and 100+ integrations respectively. Airtable and Notion integrate broadly via Zapier (1000+ apps). For social-specific workflows, Hootsuite and Sprout Social have native connections to social platforms. Review your existing stack and prioritise direct integrations over third-party connectors.
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