Hootsuite
Manage all your social media in one place
A widely used social media management dashboard that includes stream monitoring and brand tracking features.
| Pricing from | $99/month |
| Best for | Multi-channel management |
| Website | www.hootsuite.com |
Company facts
| Founded | 2008 |
| Headquarters | Vancouver |
| Industry | Social media |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, TikTok |
Facilities and features
- Published pricing
- Free trial
- Self-serve sign-up
- Integrations
What stands out
Hootsuite provides an AI teammate that drafts content and uncovers insights.
“Put social media automation to work with Hootsuite Wisdom, your AI teammate that helps you create content, uncover insights, and turn social media analytics into smarter decisions.”Hootsuite, own website
The AI tool offers the largest library of integrations among competitors.
“The largest library of integrations”Hootsuite, own website
Worth knowing
Trial accounts have daily posting limits and lack bulk scheduling features.
“Trial accounts have daily posting limits (10-20 posts per organization, depending on plan). Bulk scheduling is not available during trial.”Hootsuite, own website
Strengths and trade-offs
- Extensive app directory and integrations
- Robust scheduling capabilities
- Advanced monitoring tools require expensive plans
- User interface can feel cluttered
Appears in
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HubSpot92.73
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Hashtagify95.02
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Trendsmap90.3RANKINGfull ranking →AI TOOLSTop 10 AI Instagram Caption Generators
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Writesonic90.3RANKINGfull ranking →AI TOOLSTop 10 AI Social-Media Content Schedulers
1Hootsuite95.02Buffer92.73
Agorapulse90.3RANKINGfull ranking →AI TOOLSTop 10 AI Social Media Post Generators
1Buffer95.02Copy.ai92.73Hootsuite90.3RANKINGfull ranking →SAASTop 10 Brand Monitoring
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Brandwatch95.02
Mention92.73
Meltwater90.3RANKINGfull ranking →SAASTop 10 Content Calendar Tools
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Asana95.02
Monday.com92.73HubSpot Content Hub90.3RANKINGfull ranking →SAASTop 10 Social Listening Tools
1Brandwatch95.02
Sprout Social92.73Hootsuite90.3RANKINGfull ranking →SAASTop 10 Social Media Management
1Hootsuite95.02Buffer92.73Sprout Social90.3RANKINGfull ranking →SAASTop 10 Social Media Management Tools
1
Planable96.02Hootsuite95.03Buffer92.7RANKINGfull ranking →How Hootsuite ranks
#4 in AI social listening tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.
“Track trends and monitor topics, mentions, and hashtags to see brand sentiment and get ideas for what to post. Understand millions of data points quickly with built-in AI that condenses complex data”Hootsuite, own website
“Pick your plan and try it for free No credit card required Cancel anytime No commitment Standard”Hootsuite, own website
#4 in AI social media tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.
“The ultimate AI for social media Hootsuite helps you speed up every part of social media management — writing, posting, messaging, and social listening.”Hootsuite, own website
“Enterprise Govern across your org and grow faster with advanced tools.”Hootsuite, own website
#5 in AI social media tools for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.
“The ultimate AI for social media Hootsuite helps you speed up every part of social media management — writing, posting, messaging, and social listening.”Hootsuite, own website
“With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite is the trusted choice for hundreds of thousands of customers, from small businesses to the largest in the world.”Hootsuite, own website
#8 in AI social media tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 12.
“The ultimate AI for social media Hootsuite helps you speed up every part of social media management — writing, posting, messaging, and social listening.”Hootsuite, own website
“Pick your plan and try it for free No credit card required Cancel anytime No commitment Standard”Hootsuite, own website
#7 in AI social media tools with a team plan
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 12.
“The ultimate AI for social media Hootsuite helps you speed up every part of social media management — writing, posting, messaging, and social listening.”Hootsuite, own website
“Streamline approvals and co-work across teams. per month per user/month *”Hootsuite, own website
#3 in Best employee advocacy software
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Hootsuite Parliament provides your team with pre-approved, on-brand content for your employees to share across their social networks in seconds.”Hootsuite, own website
Alternatives to Hootsuite
| Buffer | #2 in Top 10 AI Social-Media Content Schedulers | 92.7 |
| Agorapulse Social media management made easy | #3 in Top 10 AI Social-Media Content Schedulers | 90.3 |
| Sprout Social Social media management and optimization | #4 in Top 10 AI Social-Media Content Schedulers | 88.0 |
| CoSchedule | #5 in Top 10 AI Social-Media Content Schedulers | 85.7 |
 Sendible | #6 in Top 10 AI Social-Media Content Schedulers | 83.3 |
 SocialBee | #7 in Top 10 AI Social-Media Content Schedulers | 81.0 |
Questions about Hootsuite
How much does Hootsuite cost?
Lister lists Hootsuite's pricing as: $99/month.
Who is Hootsuite best for?
Hootsuite is best for multi-channel management.
Where does Hootsuite rank?
Hootsuite is ranked #1 in Top 10 AI Social-Media Content Schedulers (Lister Score 95.0), #1 in Top 10 Social Media Management (Lister Score 95.0), #2 in Top 10 Social Media Management Tools (Lister Score 95.0), #3 in Best employee advocacy software (Lister Score 92.0), #3 in Top 10 AI Content Calendars for Creators (Lister Score 90.3), #3 in Top 10 AI Social Media Post Generators (Lister Score 90.3), #3 in Top 10 Social Listening Tools (Lister Score 90.3), #4 in AI social media tools for enterprises (Lister Score 90.0), #4 in AI social listening tools with a free trial (Lister Score 90.0), #4 in Top 10 AI Content Calendars (Lister Score 88.0), #4 in Top 10 AI Instagram Caption Generators (Lister Score 88.0), #4 in Top 10 Content Calendar Tools (Lister Score 88.0), #5 in AI social media tools for small businesses (Lister Score 90.0), #6 in Top 10 AI Hashtag Generators (Lister Score 83.3), #7 in AI social media tools with a team plan (Lister Score 88.0), #7 in Top 10 Brand Monitoring (Lister Score 81.0) and #8 in AI social media tools with a free trial (Lister Score 88.0).
What are the best alternatives to Hootsuite?
The closest alternatives on Lister are Buffer (#2 in Top 10 AI Social-Media Content Schedulers), Agorapulse (#3 in Top 10 AI Social-Media Content Schedulers) and Sprout Social (#4 in Top 10 AI Social-Media Content Schedulers).
Where is Hootsuite based?
Hootsuite is headquartered in Vancouver, and was founded in 2008.
Is this your company?
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