HootsuiteManages over 20 social platforms and serves more than 16 million users worldwide95.0NEW$99/month
BufferUsed by over 160000 users to manage more than 2 million social accounts collectively92.7NEWUSD 6 per channel per month
LaterProvides a visual content calendar that simplifies planning for image-heavy social platforms90.3NEWUSD 25 per month
Sprout SocialOffers AI-powered optimal posting times and customer sentiment analysis88.0NEW$199/seat/month
AgorapulseProvides unified messaging inbox consolidating direct messages from multiple platforms85.7NEW$49/user/month
HubSpot Social Media ToolIntegrates seamlessly with HubSpot's CRM for unified customer data and engagement tracking83.3NEWFree plan available
SendibleOffers white-label branding options allowing agencies to rebrand as their own service81.0NEWUSD 29 per month
LoomlyProvides built-in approval workflows ensuring brand consistency before publishing78.7NEW$32/month
PlanolyOffers Instagram shoppable posts allowing followers to purchase directly from feed76.3NEW$99/month
MeetEdgarAutomatically recycles and reshares evergreen content to extend content lifespan74.0NEW$49/month
Hootsuite is a comprehensive social media management platform allowing users to schedule posts, monitor conversations, and analyse performance across 20+ social networks including Facebook, Twitter, Instagram and LinkedIn.
Buffer offers an intuitive platform for scheduling and publishing posts to Facebook, Instagram, Twitter, LinkedIn and Pinterest. Includes built-in analytics and engagement tracking with a user-friendly interface.
Later specialises in visual content planning with an intuitive drag-and-drop calendar for Instagram, TikTok, Pinterest, Facebook and Twitter. Features strong emphasis on visual planning and user-generated content.
Sprout Social provides comprehensive social media management with advanced listening, monitoring and team collaboration tools. Designed for mid-to-large agencies and brands requiring detailed reporting and customer engagement features.
Agorapulse combines social media scheduling, monitoring and customer service tools in one platform. Emphasises unified inbox for managing messages and customer interactions across all social channels.
HubSpot's social media tool integrates with its CRM platform, enabling scheduling, monitoring and analytics alongside customer relationship management. Part of a larger suite of marketing automation and sales tools.
Sendible offers social media scheduling, monitoring and reporting across multiple platforms with white-label options for agencies. Includes content curation and team management features.
Loomly focuses on brand consistency with approval workflows and asset management. Helps teams plan, schedule and publish content whilst maintaining brand guidelines across social platforms.
Planoly specialises in Instagram content planning with shoppable post functionality. Enables drag-and-drop feed planning and direct shopping integration, particularly suited for e-commerce and fashion brands.
MeetEdgar offers content scheduling with an emphasis on content recycling and repurposing. Automatically reshares evergreen content to keep feeds active and maximise content ROI.
Social media management tools provide comprehensive platforms combining scheduling, monitoring, analytics, customer engagement and team collaboration. Social media scheduling tools focus narrowly on posting content at optimal times. Most modern management tools include scheduling plus analytics, listening and reporting features.
Most established tools support multiple platforms including Facebook, Instagram, Twitter, LinkedIn and Pinterest. However, specialised tools like Planoly focus on Instagram. Check platform coverage carefully, as some tools offer limited TikTok functionality. Best practice is selecting one comprehensive tool covering all your active channels.
Buffer offers the lowest cost entry point at approximately £15 monthly with solid core features. HubSpot's free tier provides another budget-friendly option if integrating with CRM functionality. Both suit solopreneurs and small teams managing a few accounts without needing enterprise-level analytics.
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