01
Brandwatch
Understand and engage your consumers
An enterprise-grade consumer intelligence and social listening platform used by major global brands for deep market research.
95.0
Brandwatch and Mention are the top picks for comprehensive brand monitoring. Brandwatch suits large enterprises requiring deep market research and advanced AI analytics, while Mention is ideal for small to medium businesses looking for real-time social listening and media tracking at an accessible price point.
RANKENTRYSCORETRENDFROM
1
BrandwatchBrandwatch possesses one of the largest historical social data archives available in the industry.95.0NEWCustom
BrandwatchBrandwatch possesses one of the largest historical social data archives available in the industry.95.0NEWCustom3
MeltwaterMeltwater was one of the first online media monitoring companies founded outside the United States.90.3NEWCustom
MeltwaterMeltwater was one of the first online media monitoring companies founded outside the United States.90.3NEWCustom4
AwarioAwario finds unlinked brand mentions to help users secure valuable backlink opportunities.88.0NEW$29/month
AwarioAwario finds unlinked brand mentions to help users secure valuable backlink opportunities.88.0NEW$29/month5
BuzzSumoBuzzSumo indexes millions of articles and social engagement metrics daily.85.7NEW$199/month
BuzzSumoBuzzSumo indexes millions of articles and social engagement metrics daily.85.7NEW$199/month6
Sprout SocialSprout Social is known for having one of the highest-rated customer support teams in the SaaS industry.83.3NEW$199/seat/month
Sprout SocialSprout Social is known for having one of the highest-rated customer support teams in the SaaS industry.83.3NEW$199/seat/month7
HootsuiteHootsuite supports integrations with over 150 third-party apps and plugins.81.0NEW$99/month
HootsuiteHootsuite supports integrations with over 150 third-party apps and plugins.81.0NEW$99/month8
SemrushSemrush began primarily as an SEO toolkit before expanding into comprehensive brand and social tracking.78.7NEW$129.95/month
SemrushSemrush began primarily as an SEO toolkit before expanding into comprehensive brand and social tracking.78.7NEW$129.95/month9
AgorapulseAgorapulse offers a zero-loss inbox guarantee so messages are never accidentally missed.76.3NEW$49/user/month
AgorapulseAgorapulse offers a zero-loss inbox guarantee so messages are never accidentally missed.76.3NEW$49/user/month10
KeyholeKeyhole provides predictive analytics that forecast campaign performance based on past data.74.0NEW$89/month
KeyholeKeyhole provides predictive analytics that forecast campaign performance based on past data.74.0NEW$89/monthLAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
Mention
Real-time media monitoring and social listening
A media monitoring tool designed to help businesses track real-time conversations across the web and social channels.
92.7
03
Meltwater
Media intelligence and PR solutions
A comprehensive media intelligence platform offering news monitoring, social listening, and PR outreach capabilities.
90.3
04
Awario
Social listening for modern brands
A social listening tool that monitors the web and social media platforms for brand mentions with boolean search capabilities.
88.0
05
BuzzSumo
Content research and influencer discovery
A content research and brand monitoring tool that identifies high-performing content and key industry influencers.
85.7
06
Sprout Social
Social media management and optimization
A social media management platform featuring robust listening tools, publishing, and customer care features.
83.3
07
Hootsuite
Manage all your social media in one place
A widely used social media management dashboard that includes stream monitoring and brand tracking features.
81.0
08
Semrush
Online visibility and marketing analytics
An all-in-one digital marketing suite that includes brand monitoring tools to track web mentions and competitor PR.
78.7
09
Agorapulse
Social media management made easy
A social media management tool that offers reliable listening and monitoring for Facebook, Twitter, Instagram, and LinkedIn.
76.3
10
Keyhole
Real-time social listening and analytics
A real-time social listening and analytics platform specialising in hashtag tracking and influencer campaign measurement.
74.0
Frequently asked questions
What is brand monitoring?
Brand monitoring is the practice of tracking various digital channels to see what people are saying about your company, products, or competitors online.
How do I choose the right brand monitoring tool?
You should consider your budget, the channels you need to monitor, whether you require historical data, and if you need advanced sentiment analysis or PR features.
Can brand monitoring tools track sentiment?
Yes, most modern brand monitoring tools use natural language processing and artificial intelligence to categorise mentions as positive, negative, or neutral.
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