Semrush
Online visibility and marketing analytics
An all-in-one digital marketing suite that includes brand monitoring tools to track web mentions and competitor PR.
| Pricing from | $129.95/month |
| Best for | SEO and digital marketers |
| Website | www.semrush.com |
Company facts
| Founded | 2008 |
| Headquarters | Boston, USA |
| Industries | Search engine optimization, Marketing, Software industry |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, TikTok |
| Brand colour | #f6f7f8 |
Facilities and features
- Published pricing
- Free trial
- Self-serve sign-up
- API
- Integrations
What stands out
Semrush allows users to unearth billions of keywords with AI assistance.
“Unearth billions of keywords with AI, dissect your backlinks,”Semrush, own website
Semrush provides direct access to its data within ChatGPT for streamlined workflows.
“Direct Access to Semrush Data in ChatGPT”Semrush, own website
Strengths and trade-offs
- Combines SEO and brand monitoring
- Competitor tracking capabilities
- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
Appears in
AI content optimisation tools for enterprises
1AI content optimisation tools for small businesses
1AI local SEO tools for agencies
1AI market research tools for enterprises
1AI marketing analytics tools for agencies
1AI marketing analytics tools for enterprises
1AI marketing analytics tools for small businesses
1AI social listening tools for agencies
1SEO audit tools for agencies
1SEO reporting software for agencies
1AI content optimisation tools with a free plan
1AI local SEO tools with a free trial
1AI market research tools with a free trial
1AI marketing analytics tools for Google Ads
1AI marketing analytics tools with a free trial
1AI social listening tools with a free trial
1SEO audit tools for small businesses
1AI marketing analytics tools for ecommerce
1Best SEO audit tools
1Content optimisation tools for agencies
1Local SEO software for small businesses
1Local SEO software with a free plan
1Rank tracking software for small businesses
1Rank tracking software with a free plan
1Best AI local SEO tools
1Best local SEO software
1Local SEO software for agencies
1Top 10 AI Blog-Post Writers
1Top 10 AI Competitive-Intelligence Tools
1Top 10 AI Content Calendars
1Top 10 AI Hashtag Generators
1Top 10 Backlink Analysis Tools
1Top 10 Brand Monitoring
1Top 10 Competitor Analysis Tools
1Top 10 Content Gap Analysis Tools
1Top 10 Keyword Research Tools
1Top 10 PPC Campaign Management Tools
1Top 10 Reputation Management Software
1Top 10 Search Engine Optimization Platforms
1Top 10 Social Listening Tools
1How Semrush ranks
#1 in AI content optimisation tools with a free plan
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Find top-ranking topic ideas to keep you ahead of the pack — and AI tools to score and optimize in real-time and level up your content.”Semrush, own website
“Free. $0 /mo For trying out the platform.”Semrush, own website
#3 in AI local SEO tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Try for free Local Own your local presence Minimize Expand Elevate your Google Business Profile, lock down a spot in the top directories and use AI to hone your customer service.”Semrush, own website
“Try for free or subscribe What s inside: 5 websites to monitor 500 keywords to track daily”Semrush, own website
#1 in AI market research tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Explore Market analysis Understand market size, audience demographics, and traffic dynamics across an entire industry or region.”Semrush, own website
“For organizations and agencies scaling SEO and AI visibility with deeper insights, API access, and automation Custom Request demo All Pro+ features plus: 40+ websites to monitor”Semrush, own website
#2 in AI market research tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Explore Market analysis Understand market size, audience demographics, and traffic dynamics across an entire industry or region.”Semrush, own website
“Try for free or subscribe What s inside: 5 websites to monitor 500 keywords to track daily”Semrush, own website
#2 in AI marketing analytics tools for ecommerce
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.
“The leading platform that unifies SEO authority and AI visibility. Try Semrush One for free”Semrush, own website
“By industry Professional Services Retail & Ecommerce Agencies SaaS & B2B Tech Healthcare Local Business See all industries”Semrush, own website
#2 in AI marketing analytics tools for Google Ads
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“The leading platform that unifies SEO authority and AI visibility. Try Semrush One for free”Semrush, own website
“Try for free Advertising Make every ad dollar work harder Minimize Expand Fuel your Google and Meta ads with AI insights,”Semrush, own website
#1 in AI marketing analytics tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“The leading platform that unifies SEO authority and AI visibility. Try Semrush One for free”Semrush, own website
“Try Semrush free for seven days. Cancel anytime.”Semrush, own website
#2 in AI social listening tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Try for free Social Manage social all in one place Minimize Expand Plan, build and run social media posts, monitor brand mentions and find influencers who’ll move the needle — all powered by AI.”Semrush, own website
“Try for free or subscribe What s inside: 5 websites to monitor 500 keywords to track daily”Semrush, own website
#3 in Best AI local SEO tools
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Try for free Local Own your local presence Minimize Expand Elevate your Google Business Profile, lock down a spot in the top directories and use AI to hone your customer service.”Semrush, own website
#4 in Best local SEO software
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.”Semrush, own website
#5 in Best SEO audit tools
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Unearth billions of keywords with AI, dissect your backlinks, rankings and traffic potential, and run technical audits to stay on top.”Semrush, own website
#3 in Content optimisation tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Craft SEO and AI-ready content in minutes Minimize Expand”Semrush, own website
“For growing teams and agencies scaling SEO and AI visibility across multiple markets, locations, or websites”Semrush, own website
#4 in Local SEO software for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.”Semrush, own website
“For small teams and agencies growing across organic search and AI £ 133 .”Semrush, own website
#3 in Local SEO software for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.”Semrush, own website
“For freelancers and small businesses looking to grow their online visibility with SEO”Semrush, own website
#4 in Local SEO software with a free plan
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Try for free Local Own your local presence Minimize Expand Elevate your Google Business Profile, lock down a spot in”Semrush, own website
“Free. $0 /mo For trying out the platform.”Semrush, own website
#3 in Rank tracking software for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Rank Tracking Marketing Reports AI Brand Sentiment Backlink Analysis See all features The world's most powerful traffic, visibility, and market dataset.”Semrush, own website
“For freelancers and small businesses looking to grow their online visibility with SEO £ 95 .”Semrush, own website
#2 in Rank tracking software with a free plan
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Rank Tracking Marketing Reports AI Brand Sentiment Backlink Analysis See all features The world's most powerful traffic, visibility, and market dataset.”Semrush, own website
“Free. $0 /mo For trying out the platform.”Semrush, own website
#2 in SEO audit tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Unearth billions of keywords with AI, dissect your backlinks, rankings and traffic potential, and run technical audits to stay on top.”Semrush, own website
“Small teams Solopreneurs Freelancers Agencies By role Business Owner Agency Owner SEO Specialist Content Marketer Full-Stack Growth Marketers By industry Professional Services Retail & Ecommerce Agencies SaaS & B2B Tech Healthcare Local Business See all industries”Semrush, own website
#1 in SEO audit tools for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 20.
“rankings and traffic potential, and run technical audits to stay on top.”Semrush, own website
“For freelancers and small businesses looking to grow their online visibility with SEO”Semrush, own website
Alternatives to Semrush
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Questions about Semrush
How much does Semrush cost?
Lister lists Semrush's pricing as: $129.95/month.
Who is Semrush best for?
Semrush is best for SEO and digital marketers.
Where does Semrush rank?
Semrush is ranked #1 in AI market research tools for enterprises (Lister Score 94.0), #1 in AI marketing analytics tools for agencies (Lister Score 94.0), #1 in AI marketing analytics tools for enterprises (Lister Score 94.0), #1 in AI marketing analytics tools for small businesses (Lister Score 94.0), #1 in AI content optimisation tools with a free plan (Lister Score 94.0), #1 in AI marketing analytics tools with a free trial (Lister Score 94.0), #1 in SEO audit tools for small businesses (Lister Score 96.0), #1 in Top 10 AI Content Calendars (Lister Score 95.0), #1 in Top 10 Competitor Analysis Tools (Lister Score 95.0), #1 in Top 10 Content Gap Analysis Tools (Lister Score 95.0), #1 in Top 10 Search Engine Optimization Platforms (Lister Score 95.0), #2 in AI content optimisation tools for small businesses (Lister Score 94.0), #2 in SEO audit tools for agencies (Lister Score 98.0), #2 in AI market research tools with a free trial (Lister Score 94.0), #2 in AI marketing analytics tools for Google Ads (Lister Score 94.0), #2 in AI social listening tools with a free trial (Lister Score 94.0), #2 in AI marketing analytics tools for ecommerce (Lister Score 92.0), #2 in Rank tracking software with a free plan (Lister Score 96.0), #2 in Top 10 Backlink Analysis Tools (Lister Score 92.7), #2 in Top 10 Keyword Research Tools (Lister Score 92.7), #2 in Top 10 Reputation Management Software (Lister Score 92.7), #3 in AI local SEO tools with a free trial (Lister Score 94.0), #3 in Content optimisation tools for agencies (Lister Score 96.0), #3 in Local SEO software for small businesses (Lister Score 96.0), #3 in Rank tracking software for small businesses (Lister Score 96.0), #3 in Best AI local SEO tools (Lister Score 92.0), #4 in AI social listening tools for agencies (Lister Score 94.0), #4 in SEO reporting software for agencies (Lister Score 98.0), #4 in Local SEO software with a free plan (Lister Score 96.0), #4 in Best local SEO software (Lister Score 96.0), #4 in Local SEO software for agencies (Lister Score 96.0), #4 in Top 10 AI Blog-Post Writers (Lister Score 88.0), #4 in Top 10 AI Hashtag Generators (Lister Score 88.0), #5 in AI content optimisation tools for enterprises (Lister Score 94.0), #5 in AI local SEO tools for agencies (Lister Score 94.0), #5 in Best SEO audit tools (Lister Score 96.0), #5 in Top 10 AI Competitive-Intelligence Tools (Lister Score 85.7), #5 in Top 10 PPC Campaign Management Tools (Lister Score 85.7), #6 in Top 10 Social Listening Tools (Lister Score 83.3) and #8 in Top 10 Brand Monitoring (Lister Score 78.7).
What are the best alternatives to Semrush?
The closest alternatives on Lister are Receptiviti.com (#2 in AI market research tools for enterprises), Typeform (#3 in AI market research tools for enterprises) and SurveyMonkey (#4 in AI market research tools for enterprises).
Where is Semrush based?
Semrush is headquartered in Boston, USA, and was founded in 2008.
Is this your company?
Claim Semrush to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.