SE Ranking
Cost-effective platform with strong rank tracking
SE Ranking combines rank tracking, keyword research, site audits, and backlink monitoring at competitive pricing. It supports multiple languages and offers white-label options for resellers and agencies.
| Pricing from | $39/month |
| Best for | Freelancers, small agencies, and budget-conscious teams |
| Website | www.seranking.com |
Company facts
| Founded | 2012 |
| Headquarters | City Of Wilmington, County Of New Castle, Delaware, USA |
| Industries | Search engine optimization, Marketing, Software industry |
| Social profiles | LinkedIn, X, Facebook, YouTube, Crunchbase |
Facilities and features
- Published pricing
- Free trial
- Self-serve sign-up
- API
- Integrations
What stands out
The AI tool offers comprehensive visibility analysis across five major AI engines.
“Comprehensive visibility analysis across 5 major AI engines”SE Ranking, own website
The AI tool connects live data directly into AI assistants via MCP.
“Connect via MCP and get structured SE Ranking data inside Claude, ChatGPT,”SE Ranking, own website
Worth knowing
The marketing plan feature is described as being a bit simple compared to other functionalities.
“The marketing plan is a bit simple but it gives you some direction of what to do first”SE Ranking, own website
Strengths and trade-offs
- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
Appears in
AI local SEO tools for agencies
1AI search visibility tools for agencies
1AI search visibility tools for enterprises
1AI search visibility tools for small businesses
1SEO audit tools for agencies
1SEO reporting software for agencies
1AI local SEO tools with a free trial
1AI search visibility tools with a free trial
1White-label rank tracking software
1White-label SEO reporting software
1Best SEO reporting software
1Best SEO audit tools
1Content optimisation tools for agencies
1Rank tracking software for small businesses
1White-label local SEO software
1Best rank tracking software
1Rank tracking software for agencies
1Top 10 Backlink Analysis Tools
1Top 10 Content Gap Analysis Tools
1Top 10 Keyword Research Tools
1Top 10 Search Engine Optimization Platforms
1How SE Ranking ranks
#4 in AI local SEO tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Take control of your online local presence and put your business on the map, attracting clients right to your doorstep Local Marketing Tool Local Rank Tracker”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#2 in AI local SEO tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Take control of your online local presence and put your business on the map, attracting clients right to your doorstep Local Marketing Tool Local Rank Tracker”SE Ranking, own website
“Free trial Test every API endpoint against your workflows and see how the data fits your internal processes.”SE Ranking, own website
#3 in AI search visibility tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Analyze your brand s visibility across major AI search engines with SE Visible by SE Ranking — track mentions, sentiment, and share of voice, and benchmark competitors to grow your AI presence.”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#3 in AI search visibility tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Analyze your brand s visibility across major AI search engines with SE Visible by SE Ranking — track mentions, sentiment, and share of voice, and benchmark competitors to grow your AI presence.”SE Ranking, own website
“Volume-based pricing discounts Includes Data API only Enterprise Built for bigger companies that need high-volume data access, custom integrations, and infrastructure.”SE Ranking, own website
#1 in AI search visibility tools for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Analyze your brand s visibility across major AI search engines with SE Visible by SE Ranking — track mentions, sentiment, and share of voice, and benchmark competitors to grow your AI presence.”SE Ranking, own website
“Good SEO Tool for small size business I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before.”SE Ranking, own website
#1 in AI search visibility tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Analyze your brand s visibility across major AI search engines with SE Visible by SE Ranking — track mentions, sentiment, and share of voice, and benchmark competitors to grow your AI presence.”SE Ranking, own website
“Free trial Test every API endpoint against your workflows and see how the data fits your internal processes.”SE Ranking, own website
#1 in Best rank tracking software
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Track your SEO progress and make timely adjustments to your strategy based on actionable insights Start free trial Rank Tracker Website Audit Backlink Monitor On-Page SEO Checker Start free trial Start free trial”SE Ranking, own website
#2 in Best SEO audit tools
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away.”SE Ranking, own website
#3 in Best SEO reporting software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Keep your customer in the loop with compelling reporting. Design customizable automated reports to effortlessly showcase the value of your SEO services to clients.”SE Ranking, own website
#2 in Content optimisation tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Create new content faster and get AI-powered optimization tips to help your existing pages rock the SERP Start free trial Content Marketing Tool Content Editor AI Writer Start free trial Start free trial Local Marketing”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#1 in Rank tracking software for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Track your SEO progress and make timely adjustments to your strategy based on actionable insights Start free trial Rank Tracker Website Audit Backlink Monitor On-Page SEO Checker Start free trial Start free trial”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#2 in Rank tracking software for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Track your SEO progress and make timely adjustments to your strategy based on actionable insights Start free trial Rank Tracker Website Audit Backlink Monitor On-Page SEO Checker Start free trial Start free trial”SE Ranking, own website
“Good SEO Tool for small size business I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before.”SE Ranking, own website
#1 in SEO audit tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Rank Tracker Website Audit Backlink Monitor On-Page SEO Checker”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#3 in SEO reporting software for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Keep your customer in the loop with compelling reporting. Design customizable automated reports to effortlessly showcase the value of your SEO services to clients.”SE Ranking, own website
“Brand, grow, and win more clients with the Agency Pack Take control of your agency’s client cycle with tools that help you attract prospects, deliver results, and build loyalty.”SE Ranking, own website
#2 in White-label local SEO software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Take control of your online local presence and put your business on the map, attracting clients right to your doorstep Start free trial Local Marketing Tool Local Rank Tracker Start free trial Start free trial Agency Success Kit”SE Ranking, own website
“Create a seamless client experience by providing access to our SEO platform customized to your brand book and domain name. Start free trial Start free trial Client Seats”SE Ranking, own website
#2 in White-label rank tracking software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Track your SEO progress and make timely adjustments to your strategy based on actionable insights Start free trial Rank Tracker Website Audit Backlink Monitor On-Page SEO Checker Start free trial Start free trial”SE Ranking, own website
“Enhance credibility and strengthen customer trust. Create a seamless client experience by providing access to our SEO platform customized to your brand book and domain name.”SE Ranking, own website
#2 in White-label SEO reporting software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Keep your customer in the loop with compelling reporting. Design customizable automated reports to effortlessly showcase the value of your SEO services to clients.”SE Ranking, own website
“Enhance credibility and strengthen customer trust. Create a seamless client experience by providing access to our SEO platform customized to your brand book and domain name.”SE Ranking, own website
Alternatives to SE Ranking
AI-powered SEO+GEO content automation | #2 in AI search visibility tools for small businesses | 94.0 |
Get recommended by AI. Find the gap. Then close it. | #3 in AI search visibility tools for small businesses | 90.0 |
Your AI SEO agent, rank on Google, Get Cited by AI | #4 in AI search visibility tools for small businesses | 90.0 |
Get recommended by AI models and rank on Google | #5 in AI search visibility tools for small businesses | 90.0 |
The first AI SEO automation tool for modern search results | #6 in AI search visibility tools for small businesses | 88.0 |
AI-powered local SEO to rank #1 on Google | #7 in AI search visibility tools for small businesses | 88.0 |
Questions about SE Ranking
How much does SE Ranking cost?
Lister lists SE Ranking's pricing as: $39/month.
Who is SE Ranking best for?
SE Ranking is best for freelancers, small agencies, and budget-conscious teams.
Where does SE Ranking rank?
SE Ranking is ranked #1 in AI search visibility tools for small businesses (Lister Score 94.0), #1 in SEO audit tools for agencies (Lister Score 98.0), #1 in AI search visibility tools with a free trial (Lister Score 96.0), #1 in Best rank tracking software (Lister Score 100.0), #1 in Rank tracking software for agencies (Lister Score 100.0), #2 in AI local SEO tools with a free trial (Lister Score 94.0), #2 in White-label rank tracking software (Lister Score 98.0), #2 in White-label SEO reporting software (Lister Score 98.0), #2 in Best SEO audit tools (Lister Score 98.0), #2 in Content optimisation tools for agencies (Lister Score 98.0), #2 in Rank tracking software for small businesses (Lister Score 98.0), #2 in White-label local SEO software (Lister Score 98.0), #3 in AI search visibility tools for agencies (Lister Score 94.0), #3 in AI search visibility tools for enterprises (Lister Score 94.0), #3 in SEO reporting software for agencies (Lister Score 98.0), #3 in Best SEO reporting software (Lister Score 98.0), #4 in AI local SEO tools for agencies (Lister Score 94.0), #4 in Top 10 Backlink Analysis Tools (Lister Score 88.0), #4 in Top 10 Keyword Research Tools (Lister Score 88.0), #4 in Top 10 Search Engine Optimization Platforms (Lister Score 88.0) and #7 in Top 10 Content Gap Analysis Tools (Lister Score 81.0).
What are the best alternatives to SE Ranking?
The closest alternatives on Lister are SEOZilla (#2 in AI search visibility tools for small businesses), FixAEO (#3 in AI search visibility tools for small businesses) and SEOLadders (#4 in AI search visibility tools for small businesses).
Where is SE Ranking based?
SE Ranking is headquartered in City Of Wilmington, County Of New Castle, Delaware, USA, and was founded in 2012.
Is this your company?
Claim SE Ranking to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.