Keyword.com
Content strategy platform with competitive gap analysis and keyword research
Keyword.com provides content gap analysis through its Competitive Research suite, allowing you to compare keyword rankings, content topics, and backlink profiles against competitors. The Content Gap tool identifies keywords competitors rank for that you do not, alongside content opportunity assessments. The platform is designed to be accessible for smaller teams whilst offering enterprise scalability.
| Pricing from | USD 49 per month |
| Best for | Small to medium businesses and solopreneurs seeking affordable content and keyword gap analysis |
| Website | www.keyword.com |
Company facts
| Founded | 2011 |
| Headquarters | Las Vegas, US |
| Social profiles | LinkedIn, X, Facebook, YouTube, Crunchbase |
Facilities and features
- Published pricing
- Free trial
- Self-serve sign-up
- API
- Integrations
What stands out
The product offers third-party verified accuracy down to the city level.
“Third-party verified accuracy”Keyword.com, own website
The product allows querying rank data from any AI assistant via MCP.
“Claude Keyword.com MCP”Keyword.com, own website
Strengths and trade-offs
- Affordable entry point with solid competitive keyword and content gap features
- Simple interface suitable for smaller teams with limited SEO experience
- Less comprehensive content audit capabilities than enterprise platforms
- Smaller database index limits depth of competitive intelligence compared to tier-1 tools
Appears in
AI local SEO tools for agencies
1
Bright Local94.02
GMBapi94.03Keyword.com94.0RANKINGfull ranking →SOFTWAREVERIFIEDSEO reporting software for agencies
1BrightLocal98.02Keyword.com98.03
SE Ranking98.0RANKINGfull ranking →SOFTWAREVERIFIEDWhite-label rank tracking software
1Keyword.com98.02SE Ranking98.03
WebCEO98.0RANKINGfull ranking →SOFTWAREVERIFIEDWhite-label SEO reporting software
1Keyword.com98.02SE Ranking98.03WebCEO98.0RANKINGfull ranking →SOFTWAREVERIFIEDBest SEO reporting software
1Keyword.com98.02
MyBacklinks.app98.03SE Ranking98.0RANKINGfull ranking →SOFTWAREVERIFIEDWhite-label local SEO software
1Keyword.com98.02SE Ranking98.03WebCEO98.0RANKINGfull ranking →SAASTop 10 Content Gap Analysis Tools
1
Semrush95.02
Ahrefs92.73
Moz Pro90.3RANKINGfull ranking →How Keyword.com ranks
#3 in AI local SEO tools for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Monitor Google rankings across every device and local ZIP code with verified accuracy. Identify exactly what changed, when it happened, and uncover the specific factors driving each ranking shift.”Keyword.com, own website
“Keyword.com is the search visibility intelligence platform for fast-growing SEO agencies.”Keyword.com, own website
#1 in Best SEO reporting software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Prove the impact of your SEO work with reports that connect rankings to real results. Highlight ranking changes, traffic impact, and key wins automatically — while live keyword dashboards keep everything transparent between reporting cycles.”Keyword.com, own website
#2 in SEO reporting software for agencies
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“and more then turn verifiable ranking data into SEO and AI search reports your clients can trust.”Keyword.com, own website
“Keyword.com is the search visibility intelligence platform for fast-growing SEO agencies.”Keyword.com, own website
#1 in White-label local SEO software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Monitor Google rankings across every device and local ZIP code with verified accuracy.”Keyword.com, own website
“Our platform is scalable for large-scale enterprise portfolios and SEO agencies needing robust white-label reporting .”Keyword.com, own website
#1 in White-label rank tracking software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“The keyword rank tracker built for SEO visibility and AI search Keyword.com is the search visibility intelligence platform for fast-growing SEO agencies.”Keyword.com, own website
“White-label add-on Your own custom domain for shared views and reports, no "Verified by Keyword.com" branding, and password-protected shared reports.”Keyword.com, own website
#1 in White-label SEO reporting software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Prove the impact of your SEO work with reports that connect rankings to real results. Highlight ranking changes, traffic impact, and key wins automatically — while live keyword dashboards keep everything transparent between reporting cycles.”Keyword.com, own website
“White-label add-on Your own custom domain for shared views and reports, no "Verified by Keyword.com" branding, and password-protected shared reports.”Keyword.com, own website
Alternatives to Keyword.com
| SE Ranking Cost-effective platform with strong rank tracking | #2 in White-label rank tracking software | 98.0 |
| WebCEO SEO & digital marketing tools for agency-level analysis | #3 in White-label rank tracking software | 98.0 |
 SerpstatFull-featured platform with competitive CPC and traffic analytics | #4 in White-label rank tracking software | 94.0 |
 AuthorityLabsReliable and accurate SEO rank tracking software | #5 in White-label rank tracking software | 92.0 |
 SEOptimerSimple, affordable SEO and GEO toolset | #6 in White-label rank tracking software | 92.0 |
 TrueRankerThe SEO suite for the AI-search era | #7 in White-label rank tracking software | 92.0 |
Questions about Keyword.com
How much does Keyword.com cost?
Lister lists Keyword.com's pricing as: USD 49 per month.
Who is Keyword.com best for?
Keyword.com is best for small to medium businesses and solopreneurs seeking affordable content and keyword gap analysis.
Where does Keyword.com rank?
Keyword.com is ranked #1 in White-label rank tracking software (Lister Score 98.0), #1 in White-label SEO reporting software (Lister Score 98.0), #1 in Best SEO reporting software (Lister Score 98.0), #1 in White-label local SEO software (Lister Score 98.0), #2 in SEO reporting software for agencies (Lister Score 98.0), #3 in AI local SEO tools for agencies (Lister Score 94.0) and #6 in Top 10 Content Gap Analysis Tools (Lister Score 83.3).
What are the best alternatives to Keyword.com?
The closest alternatives on Lister are SE Ranking (#2 in White-label rank tracking software), WebCEO (#3 in White-label rank tracking software) and Serpstat (#4 in White-label rank tracking software).
Where is Keyword.com based?
Keyword.com is headquartered in Las Vegas, US, and was founded in 2011.
Is this your company?
Claim Keyword.com to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.