The closest alternatives to Keyword.com on Lister are SE Ranking, Semrush and Ahrefs, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Keyword.com
Start from what you need it for. Where each fits best, as Lister records it:
- SE Ranking: Freelancers, small agencies, and budget-conscious teams
- Semrush: SEO and digital marketers
- Ahrefs: Backlink and SEO research
- BrightLocal: SEO agencies and local business networks needing affordable local reputation and listing management
- Moz Pro: Mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies
- Serpstat: Agencies and mid-market teams needing international SEO coverage
- Surfer SEO: Content creators and marketers optimising individual pages for ranking
- Clearscope: Enterprise content teams and publishing organisations seeking AI-driven content gap insights and workflow integration
- Advice Interactive: Multi-location franchises
- Semstorm: Small agencies, independent SEO consultants, and marketing departments on limited budgets
Closest to Keyword.com by the rankings they share: SE Ranking (7 rankings), Semrush (3 rankings) and Ahrefs (2 rankings).
Stated starting prices: SE Ranking ($39/month), Semrush ($129.95/month), Ahrefs (129 USD per month), BrightLocal (£29/month), Moz Pro (USD 99 per month), Serpstat ($69/month), Surfer SEO ($49/month) and Semstorm (EUR 29 per month).
Custom or quote-based pricing: Clearscope and Advice Interactive.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Cost-effective platform with strong rank tracking
#2 in White-label local SEO software: SE Ranking is an AI SEO software platform designed to help businesses grow their online visibility. It provides comprehensive tools for tracking rankings and analysing search performance.
PROS- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
CONS- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
98.0
02
Online visibility and marketing analytics
#1 in Top 10 Content Gap Analysis Tools: SEMrush provides comprehensive content gap analysis through its Content Marketing Platform and Competitive Research toolkit. It identifies content opportunities by comparing your domain against up to five competitors, highlighting topics, keywords, and content formats you are missing. The platform also audits your existing content for SEO optimisation and provides historical content performance data.
PROS- Combines SEO and brand monitoring
- Competitor tracking capabilities
CONS- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
95.0
03
#2 in Top 10 Content Gap Analysis Tools: Ahrefs excels at content gap analysis through its Content Explorer tool, which lets you discover top-performing content in any niche without needing a domain. The platform identifies questions your audience is asking, content gaps in your competitors' strategies, and helps you find content opportunities with search volume and keyword difficulty data. Its Site Explorer reveals competitor content performance and organic search traffic.
PROS- Extremely reliable backlink database
- Clean and logical user interface
CONS- Lacks built-in social media tracking features
92.7
04
Local SEO and review management suite for agencies and franchises
#1 in SEO reporting software for agencies: BrightLocal is an all-in-one local SEO platform. It helps businesses track visibility and manage listings.
PROS- Very affordable entry point with strong value for local SEO and review management combination
- Excellent for agencies with tools designed specifically for managing multiple client locations
CONS- Limited global brand monitoring and social listening outside local search scope
- Less suitable for enterprise-level reputation management requirements
98.0
05
Integrated SEO toolset with content strategy and keyword gap analysis features
#3 in Top 10 Content Gap Analysis Tools: Moz Pro combines keyword research, rank tracking, and content analysis to identify gaps in your content strategy. The Keyword Explorer tool reveals search opportunities and question-based content gaps, whilst the Competitive Research features help you understand what topics competitors rank for that you do not. The platform is accessible for smaller teams whilst remaining powerful enough for larger operations.
PROS- Accessible interface with excellent educational resources and community support
- Strong keyword research and gap identification capabilities paired with rank tracking
CONS- Smaller crawler index compared to Ahrefs or SEMrush limits some competitive analysis depth
- Fewer advanced features for large-scale content campaigns
90.3
06
Full-featured platform with competitive CPC and traffic analytics
#4 in White-label rank tracking software: Serpstat is an all-in-one SEO platform designed to streamline marketing tasks. It offers comprehensive tools for keyword research, competitor analysis, and site auditing.
PROS- Comprehensive toolset covering all major SEO functions
- Strong coverage of international markets and multiple languages
CONS- Smaller user base means fewer community resources and case studies
- UI can feel less polished than established competitors
94.0
07
On-page SEO and content optimisation platform
#4 in Top 10 Content Gap Analysis Tools: Surfer SEO specialises in content gap analysis by comparing your content directly against top-ranking pages for target keywords. The Content Editor provides real-time recommendations on word count, heading structure, keyword usage, and content formatting gaps. The Gap Analysis feature shows exactly what information is missing from your content that exists in competing pages ranking above you.
PROS- Excellent on-page editor with real-time optimisation suggestions
- Strong focus on content gap analysis and semantic relevance
CONS- Not a comprehensive SEO platform, lacks backlink monitoring
- Limited competitive analysis beyond page-level comparison
88.0
08
AI-powered content optimisation and gap analysis for modern content teams
#5 in Top 10 Content Gap Analysis Tools: Clearscope uses AI and machine learning to identify content gaps by analysing top-ranking content for your target keywords. The platform reveals missing subtopics, semantic gaps, and content structure opportunities. It integrates with popular CMS platforms and provides content briefing recommendations that highlight gaps between your planned content and what top performers cover.
PROS- AI-powered gap identification with sophisticated semantic content analysis
- Seamless CMS integration and content workflow automation features
CONS- Custom pricing with no published tiers makes cost comparison difficult
- Requires technical setup and editorial workflow changes for full benefit
85.7
09
#6 in White-label local SEO software: Advice Interactive provides a white-label listings reseller platform for agencies. It allows partners to resell business citations and directory distribution under their own brand.
PROS- Scalable solutions for large brands
- Comprehensive reporting dashboards
CONS- Less suitable for single-location micro-businesses
92.0
10
SEO platform with detailed content gap and competitive analysis for focused teams
#8 in Top 10 Content Gap Analysis Tools: Semstorm (formerly Seobility) provides content gap analysis by comparing your domain against competitors and identifying topics, keywords, and content formats you are missing. The platform includes on-page SEO audits, rank tracking, and content recommendations based on top-performing competitor pages. It is designed for smaller agencies and departments needing affordable yet capable analysis tools.
PROS- Very affordable pricing with decent competitive analysis and gap identification features
- User-friendly interface suitable for smaller teams and solo consultants
CONS- Limited keyword and link data compared to premium tier tools
- Smaller feature set for enterprise-level content strategy needs
78.7