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Moz Pro

Integrated SEO toolset with content strategy and keyword gap analysis features

RANKED #3 · TOP 10 BACKLINK ANALYSIS TOOLSLISTERSCORE 90.3

Moz Pro combines keyword research, rank tracking, and content analysis to identify gaps in your content strategy. The Keyword Explorer tool reveals search opportunities and question-based content gaps, whilst the Competitive Research features help you understand what topics competitors rank for that you do not. The platform is accessible for smaller teams whilst remaining powerful enough for larger operations.

Pricing from	USD 99 per month
Best for	Mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies
Website	moz.com/products/pro

Company facts

Social profiles

LinkedIn, X, Facebook, Instagram, YouTube

Facilities and features

Published pricing
Free trial
API

What stands out

The product reveals search volume and difficulty to help create findable content.

“Moz Data reveals search volume, difficulty, and potential reach so you can create content that gets found.”Moz Pro, own website

Moz Pro provides detailed site audits and clear instructions for fixing errors.

“Find and fix technical errors with Site Crawl”Moz Pro, own website

Strengths and trade-offs

Accessible interface with excellent educational resources and community support
Strong keyword research and gap identification capabilities paired with rank tracking

Smaller crawler index compared to Ahrefs or SEMrush limits some competitive analysis depth
Fewer advanced features for large-scale content campaigns

Appears in

SOFTWAREVERIFIED

How Moz Pro ranks

#7 in Best rank tracking software

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website

#6 in Rank tracking software for agencies

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website

“Agency Solutions Earn & keep valuable clients with unparalleled data & insights.”Moz Pro, own website

#6 in Rank tracking software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Keep a pulse with Rank Tracker Track your rankings across multiple search engines and locations to stay ahead of the competition.”Moz Pro, own website

“Standard For small businesses that just need the basics of SEO”Moz Pro, own website

Alternatives to Moz Pro

Ahrefs	#1 in Top 10 Backlink Analysis Tools	95.0
Semrush Online visibility and marketing analytics	#2 in Top 10 Backlink Analysis Tools	92.7
SE Ranking Cost-effective platform with strong rank tracking	#4 in Top 10 Backlink Analysis Tools	88.0
Majestic Specialist backlink analysis with proprietary indexing technology	#5 in Top 10 Backlink Analysis Tools	85.7
LinkResearchTools Advanced link analysis for professionals with depth and flexibility	#6 in Top 10 Backlink Analysis Tools	83.3
SpyFu SEO and PPC competitive research with accessible backlink insights	#7 in Top 10 Backlink Analysis Tools	81.0

Questions about Moz Pro

How much does Moz Pro cost?

Lister lists Moz Pro's pricing as: USD 99 per month.

Who is Moz Pro best for?

Moz Pro is best for mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies.

Where does Moz Pro rank?

Moz Pro is ranked #3 in Top 10 Backlink Analysis Tools (Lister Score 90.3), #3 in Top 10 Content Gap Analysis Tools (Lister Score 90.3), #3 in Top 10 Keyword Research Tools (Lister Score 90.3), #6 in Rank tracking software for small businesses (Lister Score 92.0), #6 in Rank tracking software for agencies (Lister Score 92.0) and #7 in Best rank tracking software (Lister Score 92.0).

What are the best alternatives to Moz Pro?

The closest alternatives on Lister are Ahrefs (#1 in Top 10 Backlink Analysis Tools), Semrush (#2 in Top 10 Backlink Analysis Tools) and SE Ranking (#4 in Top 10 Backlink Analysis Tools).

Is this your company?

Claim Moz Pro to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.