The closest alternatives to Moz Pro on Lister are SE Ranking, Ahrefs and Semrush, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Moz Pro alternatives, compared| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
|---|
| 1 |  SE RankingCost-effective platform with strong rank tracking | Freelancers, small agencies, and budget-conscious teams | 100.0 | $39/month | #1 in Best rank tracking softwareOn 6 of Moz Pro's rankings |
|---|
| 2 |  Ahrefs | Backlink and SEO research | 95.0 | 129 USD per month | #1 in Top 10 Backlink Analysis ToolsOn 4 of Moz Pro's rankings |
|---|
| 3 |  SemrushOnline visibility and marketing analytics | SEO and digital marketers | 95.0 | $129.95/month | #1 in Top 10 Content Gap Analysis ToolsOn 4 of Moz Pro's rankings |
|---|
| 4 |  UbersuggestUser-friendly SEO tool for keyword and content research | Freelancers and small businesses starting their SEO journey | 85.7 | $12/month | #5 in Top 10 Keyword Research ToolsOn 3 of Moz Pro's rankings |
|---|
| 5 |  SistrixAdvanced SEO suite with strong SERP visibility and keyword tracking | Multi-country SEO, regional rankings, European agencies | 92.0 | $100/month | #7 in Rank tracking software for agenciesOn 3 of Moz Pro's rankings |
|---|
| 6 |  BrightLocalLocal SEO and review management suite for agencies and franchises | SEO agencies and local business networks needing affordable local reputation and listing management | 94.0 | £29/month | #3 in Rank tracking software for agenciesOn 2 of Moz Pro's rankings |
|---|
| 7 |  Surfer SEOOn-page SEO and content optimisation platform | Content creators and marketers optimising individual pages for ranking | 88.0 | $49/month | #4 in Top 10 Content Gap Analysis ToolsOn 2 of Moz Pro's rankings |
|---|
| 8 |  MangoolsBudget-friendly suite emphasising simplicity and core SEO tools | Solo entrepreneurs and small teams seeking intuitive core tools | 88.0 | $29.90/month | #8 in Rank tracking software for small businessesOn 2 of Moz Pro's rankings |
|---|
| 9 |  SemstormSEO platform with detailed content gap and competitive analysis for focused teams | Small agencies, independent SEO consultants, and marketing departments on limited budgets | 78.7 | EUR 29 per month | #8 in Top 10 Content Gap Analysis ToolsOn 2 of Moz Pro's rankings |
|---|
| 10 |  SerpstatFull-featured platform with competitive CPC and traffic analytics | Agencies and mid-market teams needing international SEO coverage | 94.0 | $69/month | #4 in Best rank tracking software |
|---|
|
How to choose an alternative to Moz Pro
Start from what you need it for. Where each fits best, as Lister records it:
- SE Ranking: Freelancers, small agencies, and budget-conscious teams
- Ahrefs: Backlink and SEO research
- Semrush: SEO and digital marketers
- Ubersuggest: Freelancers and small businesses starting their SEO journey
- Sistrix: Multi-country SEO, regional rankings, European agencies
- BrightLocal: SEO agencies and local business networks needing affordable local reputation and listing management
- Surfer SEO: Content creators and marketers optimising individual pages for ranking
- Mangools: Solo entrepreneurs and small teams seeking intuitive core tools
- Semstorm: Small agencies, independent SEO consultants, and marketing departments on limited budgets
- Serpstat: Agencies and mid-market teams needing international SEO coverage
Closest to Moz Pro by the rankings they share: SE Ranking (6 rankings), Ahrefs (4 rankings) and Semrush (4 rankings).
Stated starting prices: SE Ranking ($39/month), Ahrefs (129 USD per month), Semrush ($129.95/month), Ubersuggest ($12/month), Sistrix ($100/month), BrightLocal (£29/month), Surfer SEO ($49/month), Mangools ($29.90/month), Semstorm (EUR 29 per month) and Serpstat ($69/month).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Cost-effective platform with strong rank tracking
#1 in Best rank tracking software: SE Ranking is an AI SEO platform that helps businesses grow visibility. It provides comprehensive tools for research, monitoring, and content marketing.
PROS- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
CONS- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
100.0
02
#1 in Top 10 Backlink Analysis Tools: Ahrefs maintains one of the largest link indexes with over 65 billion backlinks and advanced filtering capabilities. It offers Site Explorer, Content Gap analysis, and real-time rank tracking with an intuitive interface designed for agencies and enterprises.
PROS- Extremely reliable backlink database
- Clean and logical user interface
CONS- Lacks built-in social media tracking features
95.0
03
Online visibility and marketing analytics
#1 in Top 10 Content Gap Analysis Tools: SEMrush provides comprehensive content gap analysis through its Content Marketing Platform and Competitive Research toolkit. It identifies content opportunities by comparing your domain against up to five competitors, highlighting topics, keywords, and content formats you are missing. The platform also audits your existing content for SEO optimisation and provides historical content performance data.
PROS- Combines SEO and brand monitoring
- Competitor tracking capabilities
CONS- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
95.0
04
User-friendly SEO tool for keyword and content research
#5 in Top 10 Keyword Research Tools: Ubersuggest focuses on keyword suggestions, content ideas, and backlink analysis through a simplified interface. Known for accessibility and actionable insights, appealing to content creators and small business owners entering SEO.
PROS- Very affordable entry price for complete toolkit
- Strong focus on content research and opportunity identification
CONS- Significantly smaller data sets than major competitors
- Limited backlink accuracy compared to Ahrefs and SEMrush
85.7
05
Advanced SEO suite with strong SERP visibility and keyword tracking
#7 in Rank tracking software for agencies: Sistrix is a professional SEO software suite designed to help businesses improve their visibility on Google and Amazon. The company has developed the platform continuously for over ten years to provide transparency and reliability.
PROS- Superior multi-country and regional keyword data
- Transparent methodology with clean, reliable metrics
CONS- Smaller global user base and less content in English
- Pricing and interface less optimised for non-European markets
92.0
06
Local SEO and review management suite for agencies and franchises
#3 in Rank tracking software for agencies: BrightLocal is an all-in-one local SEO platform designed to help businesses get discovered locally. It allows users to track visibility, manage listings, and grow their online reputation from a single dashboard.
PROS- Very affordable entry point with strong value for local SEO and review management combination
- Excellent for agencies with tools designed specifically for managing multiple client locations
CONS- Limited global brand monitoring and social listening outside local search scope
- Less suitable for enterprise-level reputation management requirements
94.0
07
On-page SEO and content optimisation platform
#4 in Top 10 Content Gap Analysis Tools: Surfer SEO specialises in content gap analysis by comparing your content directly against top-ranking pages for target keywords. The Content Editor provides real-time recommendations on word count, heading structure, keyword usage, and content formatting gaps. The Gap Analysis feature shows exactly what information is missing from your content that exists in competing pages ranking above you.
PROS- Excellent on-page editor with real-time optimisation suggestions
- Strong focus on content gap analysis and semantic relevance
CONS- Not a comprehensive SEO platform, lacks backlink monitoring
- Limited competitive analysis beyond page-level comparison
88.0
08
Budget-friendly suite emphasising simplicity and core SEO tools
#8 in Rank tracking software for small businesses: Mangools provides an affordable and easy-to-use suite of SEO tools. It helps users discover keywords, analyse SERPs, track rankings, and build backlinks.
PROS- Excellent pricing for small team use with intuitive interface
- Competitive keyword difficulty scoring and backlink analysis
CONS- Limited integrations compared to larger platforms
- Smaller team support and learning resources than established competitors
88.0
09
SEO platform with detailed content gap and competitive analysis for focused teams
#8 in Top 10 Content Gap Analysis Tools: Semstorm (formerly Seobility) provides content gap analysis by comparing your domain against competitors and identifying topics, keywords, and content formats you are missing. The platform includes on-page SEO audits, rank tracking, and content recommendations based on top-performing competitor pages. It is designed for smaller agencies and departments needing affordable yet capable analysis tools.
PROS- Very affordable pricing with decent competitive analysis and gap identification features
- User-friendly interface suitable for smaller teams and solo consultants
CONS- Limited keyword and link data compared to premium tier tools
- Smaller feature set for enterprise-level content strategy needs
78.7
10
Full-featured platform with competitive CPC and traffic analytics
#4 in Best rank tracking software: Serpstat is an all-in-one SEO platform designed to streamline marketing tasks. It offers comprehensive tools for keyword research, competitor analysis, and site auditing.
PROS- Comprehensive toolset covering all major SEO functions
- Strong coverage of international markets and multiple languages
CONS- Smaller user base means fewer community resources and case studies
- UI can feel less polished than established competitors
94.0