Zoom leads for its simplicity and scalability, ideal for businesses of all sizes. Microsoft Teams excels for enterprises with Office 365 integration. Google Meet suits organisations seeking deep Google Workspace integration at competitive pricing.
RANKENTRYSCORETRENDFROM
1ZoomZoom became the most downloaded app in 2020 and now hosts millions of meetings daily95.0NEWFree (basic); £12.99/month per user (Pro) 2Microsoft TeamsTeams surpassed 300 million monthly active users in 2023, making it the second-largest conferencing platform92.7NEWFree (basic); £4/month (Microsoft 365 Business Basic) 3Google MeetGoogle Meet offers automatic live captions in over 80 languages, powered by Google's speech recognition90.3NEWFree (basic); £8.50/month (Google Workspace Business Starter) 4Cisco WebexWebex supports up to 40,000 participants and offers end-to-end encryption for all calls88.0NEWFree (basic); £12.50/month (Webex Pro) 5SkypeSkype was founded in 2003 and enabled one of the first widely-used internet phone services85.7NEWFree (basic); variable rates for PSTN 6GoToMeetingGoToMeeting has been independently certified for carbon neutral operations since 202083.3NEW£98/month (annual billing) 7Jitsi MeetJitsi Meet is completely open-source and available on GitHub, allowing full customisation and self-hosting81.0NEWFree (open-source) 8WherebyWhereby enables video consultations embedded directly on company websites with no user registration required78.7NEW£20/month 9RingCentral VideoRingCentral serves over 500,000 businesses globally across 70 countries with integrated cloud communications76.3NEW£23/month (RingCentral Standard Plan) 10LifesizeCombines video conferencing with integrated phone and messaging in one platform74.0NEWFrom $15 per participant per month The ranking, in detail
01
The leading video conferencing platform for businesses and education
Zoom offers highly reliable video conferencing with screen sharing, recording, and breakout rooms. Known for ease of use and consistent performance, it supports up to 10,000 participants and integrates with hundreds of applications.
From Free (basic); £12.99/month per user (Pro)Best for Small teams, large enterprises, education, webinars
95.0
02
Enterprise collaboration platform integrated with Office 365
Teams combines video conferencing with chat, file sharing, and document collaboration. Deep integration with Outlook, OneDrive, and Microsoft 365 makes it powerful for enterprise environments. Supports up to 10,000 participants per meeting.
From Free (basic); £4/month (Microsoft 365 Business Basic)Best for Large enterprises, Office 365 users, hybrid workforces
92.7
03
Simple, secure video conferencing integrated with Google Workspace
Google Meet provides clean, straightforward video conferencing with automatic transcription, live captions, and real-time collaboration with Google Docs and Sheets. Accessible via web browser with no download required.
From Free (basic); £8.50/month (Google Workspace Business Starter)Best for Education, small to medium businesses, Google Workspace users
90.3
04
Enterprise-grade conferencing with advanced security features
Cisco Webex delivers secure, scalable video conferencing with whiteboarding, recording, and meeting automation. Strong emphasis on security with end-to-end encryption and compliance certifications for regulated sectors.
From Free (basic); £12.50/month (Webex Pro)Best for Regulated industries, large enterprises, secure communications
88.0
05
Established calling platform with video conferencing capabilities
Skype offers video conferencing, screen sharing, and recording with integration into Microsoft services. Long-standing platform trusted by millions worldwide, though increasingly focused on consumer rather than enterprise use.
From Free (basic); variable rates for PSTNBest for Personal use, family connections, one-to-one meetings
85.7
06
Dedicated platform for professional meetings and remote work
GoToMeeting specialises in hassle-free video conferencing, screen sharing, and meeting recordings. Designed for simplicity with few configuration requirements, making it accessible for non-technical users.
From £98/month (annual billing)Best for Sales teams, small businesses, client presentations
83.3
07
Open-source, privacy-focused video conferencing platform
Jitsi Meet is a free, open-source platform emphasising privacy and data sovereignty. No registration required to join calls, and organisations can self-host for complete control. Popular in sectors with strict data protection requirements.
From Free (open-source)Best for Privacy-conscious organisations, government, healthcare, self-hosted deployments
81.0
08
Video conferencing optimised for telehealth and client-facing interactions
Whereby (formerly appear.in) specialises in embedded video conferencing for websites. Ideal for telehealth, customer support, and client meetings without requiring users to download apps or create accounts.
From £20/monthBest for Healthcare providers, customer support, client consultations
78.7
09
Video conferencing component of unified communications platform
RingCentral Video integrates video conferencing within a broader unified communications suite including phone, messaging, and contact centre features. Best suited to organisations adopting RingCentral as their primary communications platform.
From £23/month (RingCentral Standard Plan)Best for Organisations using RingCentral for unified communications, contact centres
76.3
10
Cloud-based video conferencing for hybrid workplaces
Lifesize provides cloud-based video conferencing, messaging, and phone services designed to support hybrid and distributed teams with emphasis on simplicity and accessibility.
From From $15 per participant per monthBest for Organisations seeking unified communications combining video, voice, and messaging
74.0
Frequently asked questions
What's the difference between free and paid video conferencing plans?
Free plans typically limit meeting duration (Zoom caps group calls at 40 minutes), participant count, or features like recording and breakout rooms. Paid plans remove these restrictions, add administrative controls, and include priority support. For occasional use, free tiers suffice; businesses need paid plans for daily operations.
Which platform is most secure for sensitive business meetings?
Cisco Webex and Microsoft Teams lead in security with end-to-end encryption, comprehensive compliance certifications (HIPAA, FedRAMP, GDPR), and advanced threat protection. Jitsi Meet offers privacy through open-source, self-hosted options. For regulated industries like healthcare or finance, Webex and Teams are industry standards.
Can I switch platforms without losing my team's workflow?
Most platforms support exporting meeting recordings and transcripts, but chat history and collaboration features don't migrate well. Integration ecosystems differ significantly; Teams integrates with Microsoft 365, Meet with Google Workspace, and Zoom with hundreds of third-party apps. Plan migration during natural workflow transitions to minimise disruption.