Best account-based marketing software: Top 10 Ranked. Aritic ranks first, with a Lister Score of 98.0.
Aritic takes the top spot on this list for B2B marketing teams, and offers comprehensive lead scoring and nurturing workflows.
Lead Liaison is built for Sales and marketing teams, and offers a free CRM with unlimited users.
Demandbase aligns every team around shared pipeline priorities.
Best account-based marketing software, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
|---|
| 1 |  AriticProvides a free trial with full suite access | B2B marketing teams | 98.0 | – |
|---|
|
| 2 |  Lead LiaisonRevenue generation software for sales and marketing | Sales and marketing teams | 92.0 | – |
|---|
|
| 3 |  DemandbaseCombines first-party and third-party data with advanced AI | Combining advertising and intent data workflows | 90.0 | Custom |
|---|
|
| 4 |  JabmoIntegrates buyer intent signals with account-level targeting across multiple channels | B2B marketers in global manufacturing and life science sectors | 88.0 | – |
|---|
|
| 5 |  PathFactoryCreates bingeable playlists and personalised hubs in minutes | B2B marketing teams | 88.0 | – |
|---|
|
| 6 |  FollozeBuilds personalised microsites and emails without requiring a web team | Account-Based marketers | 84.0 | – |
|---|
|
| 7 |  Metadata.ioRuns and optimises campaigns across twelve channels autonomously | enterprise marketing teams | 84.0 | – |
|---|
|
| 8 |  SendosoIntegrates with major tech stacks to track ROI in real time | Sales and marketing teams | 84.0 | – |
|---|
|
| 9 |  WaChapAllows sending thousands of messages with a high open rate | businesses seeking to automate WhatsApp communication | 84.0 | – |
|---|
|
| 10 |  UberflipAllows users to create visually appealing landing pages without extensive design skills | B2B marketers | 80.0 | – |
|---|
|
|
How to choose
Start from what you need it for. Where each entry fits best:
- Aritic (#1): B2B marketing teams
- Lead Liaison (#2): Sales and marketing teams
- Demandbase (#3): Combining advertising and intent data workflows
- Jabmo (#4): B2B marketers in global manufacturing and life science sectors
- PathFactory (#5): B2B marketing teams
- Folloze (#6): Account-Based marketers
- Metadata.io (#7): enterprise marketing teams
- Sendoso (#8): Sales and marketing teams
- WaChap (#9): businesses seeking to automate WhatsApp communication
- Uberflip (#10): B2B marketers
Each entry's Lister Score on this ranking weighs fit to the list (40%), evidence on the site (20%), published detail (20%) and buying signals (20%).
Each entry's full verdict is below.
The ranking, in detail
01
The most powerful marketing automation platform for B2B businesses.
Aritic integrates sales CRM and service desk tools to build cohesive customer experiences.
Best for: B2B marketing teams
PROS- Aritic offers comprehensive lead scoring and nurturing workflows.
- The product provides a free trial with full suite access.
CONS- Aritic does not support sending emails to purchased or cold lists.
98.0
02
Revenue generation software for sales and marketing
Lead Liaison provides cloud-based marketing and sales automation solutions to help businesses attract and close leads. The platform combines lead capture, tracking, qualification, distribution, segmentation, nurturing, social engagement and reporting into one system.
Best for: Sales and marketing teams
PROS- The product integrates with over 400 third party applications.
- The product offers a free CRM with unlimited users.
92.0
03
Smart account engagement
Demandbase utilises AI to analyse signals and buying group activity for revenue prioritisation. It activates coordinated programs across the entire go-to-market strategy.
Best for: Combining advertising and intent data workflows
PROS- Strong advertising execution tools
- Robust account-level insights
CONS- Platform can feel complex and bloated
- Implementation takes significant time
90.0
04
Boost your revenue with Jabmo ABM
Jabmo is an Account-Based Marketing platform that helps businesses engage high-value accounts. It offers a comprehensive solution for personalised omni-channel marketing and sales alignment.
Best for: B2B marketers in global manufacturing and life science sectors
PROS- The product provides a non-US centric approach with country specific IP tracking.
- The product integrates buyer intent signals with account-level targeting across multiple channels.
88.0
05
An intelligent way to enable buyer education and prove revenue impact
PathFactory utilises AI to deliver personalised content experiences for self-serve buyers at scale. It captures first-party engagement data that directly drives revenue.
Best for: B2B marketing teams
PROS- The product creates bingeable playlists and personalised hubs in minutes.
- PathFactory connects every engagement directly to pipeline impact and revenue.
88.0
06
Deliver personalised content with Folloze AI features
Folloze is a buyer experience platform for account-based marketing at scale. It deploys personalised content across digital touchpoints to engage key accounts.
Best for: Account-Based marketers
PROS- The product builds personalised microsites and emails without requiring a web team.
- Folloze captures detailed engagement signals to provide actionable intelligence for sales teams.
84.0
07
Build and run B2B campaigns in one product
Metadata.io creates audiences, landing pages and ads while optimising performance from one place.
Best for: enterprise marketing teams
PROS- The product runs and optimises campaigns across twelve channels autonomously.
- The product uses AI to set up and manage diverse ad formats.
84.0
08
The leading sending management platform for gifting and direct mail
Sendoso is a gifting and direct mail platform that uses AI to simplify sending.
Best for: Sales and marketing teams
PROS- Sendoso ships to over 165 countries using its own dedicated fulfillment centre.
- Sendoso integrates with major tech stacks to track ROI in real time.
84.0
09
The all-in-one solution to automate your WhatsApp marketing and customer service.
WaChap is an all-in-one automation and marketing solution for WhatsApp. It enables businesses to send SMS messages alongside automated chatbot interactions.
Best for: businesses seeking to automate WhatsApp communication
PROS- The product allows sending thousands of messages with a high open rate.
- The product automates responses twenty-four hours a day using intelligent AI.
84.0
10
Personalized engagement at Scale
Uberflip empowers marketing strategies with personalised engagement solutions throughout the customer lifecycle.
Best for: B2B marketers
PROS- The product allows users to create visually appealing landing pages without extensive design skills.
- Uberflip provides customisable dashboards for comprehensive measurement of performance data.
80.0
Put your company on this ranking
Ask us for a quote for one, two or three years. Nothing recurring.
Not on this ranking?Tell us about your company and we will reply by email.
Frequently asked questions
What is the best account-based marketing software?
Aritic ranks first on Lister. Aritic integrates sales CRM and service desk tools to build cohesive customer experiences.
What are the top 10 account-based marketing software?
1. Aritic; 2. Lead Liaison; 3. Demandbase; 4. Jabmo; 5. PathFactory; 6. Folloze; 7. Metadata.io; 8. Sendoso; 9. WaChap; 10. Uberflip.
Are there free options for account-based marketing software?
No free option is confirmed in the recorded pricing for this ranking. Check each provider's pricing page for current plans and trials.
Who are these account-based marketing products built for?
Aritic and PathFactory both say they are built for B2B marketing teams, and Lead Liaison and Sendoso both for Sales and marketing teams.
What should a buyer check before signing up?
Aritic states that Aritic does not support sending emails to purchased or cold lists. Those are the limits each product publishes itself, not a full account of any plan.