Littledata
The data layer for Shopify
Ranked #2 in Ecommerce analytics software for small businesses, and on 2 more rankings.
Littledata is a software at 2a Northbrook Court, Park Street, RG14 1EA, Newbury, GB.
Littledata is a data layer for Shopify that captures browser and server events once. It delivers the same accurate data to every connected marketing channel.
At a glance
| Address | 2a Northbrook Court, Park Street, RG14 1EA, Newbury, GB |
| Best for | growing DTC brands |
From Littledata's own website.
Company facts
| Founded | 2014 |
| Headquarters | Newbury, GB |
| Social profiles | LinkedIn, X, Facebook, YouTube, GitHub, Crunchbase |
Facilities and features
Its website also mentions:
- Published pricing
- Free trial
- Self-serve sign-up
- API
- Integrations
What stands out
Littledata tracks every purchase server-side from Shopify so conversions reach platforms regardless of ad blockers.
“Littledata tracks every purchase server-side from Shopify, so conversions reach Google and Meta whatever the shopper s browser.”Littledata, own website
The product allows users to customize Shopify events without requiring Google Tag Manager or code.
“No code required.”Littledata, own website
How it ranks
Littledata is ranked 2nd of 10 in Ecommerce analytics software for small businesses (Lister Score 96.0), 2nd of 10 in Marketing attribution software for small businesses (Lister Score 96.0) and 4th of 10 in Best ecommerce analytics software (Lister Score 96.0).
#2 in Ecommerce analytics software for small businesses · Lister Score 96.0
Allows users to customise Shopify events without requiring Google Tag Manager or code.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; buying information on its own site 20; how complete its published information is 16.
“Littledata captures browser and server events once from your Shopify store, then delivers the same accurate data to every connected channel.”Littledata, own website
“Ideal for smaller stores getting accurate data in place.”Littledata, own website
| Rank | Ecommerce analytics software for small businesses | Score |
|---|---|---|
| 1 | Putler | 98.0 |
| 2 | Littledata | 96.0 |
| 3 | Rybbit | 96.0 |
| 4 | CortexCart | 92.0 |
| 5 | TelemetryDeck | 92.0 |
| 6 | Triple Whale | 90.0 |
| 7 | TrueAna | 90.0 |
| 8 | MonsterInsights | 88.0 |
| 9 | MIDA | 84.0 |
| 10 | TruConversion (formerly ConvertKit) | 84.0 |
#2 in Marketing attribution software for small businesses · Lister Score 96.0
Littledata is a data layer for Shopify that captures events once and delivers accurate data to every channel. It provides server-side tracking to ensure reliable attribution across marketing platforms.
Maintains server-side conversion tracking between Shopify and major marketing channels.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; buying information on its own site 20; how complete its published information is 16.
“Littledata tracks the full funnel server-side, with every order attributed to the channel that earned it.”Littledata, own website
“Ideal for smaller stores getting accurate data in place.”Littledata, own website
| Rank | Marketing attribution software for small businesses | Score |
|---|---|---|
| 1 | DataFast | 98.0 |
| 2 | Littledata | 96.0 |
| 3 | HitKeep | 94.0 |
| 4 | Automated Analytics | 92.0 |
| 5 | Dreamdata | 90.0 |
| 6 | GAfix.ai | 90.0 |
| 7 | LnkFlow | 90.0 |
| 8 | Tenjin | 90.0 |
| 9 | Triple Whale | 90.0 |
| 10 | TruConversion (formerly ConvertKit) | 84.0 |
#4 in Best ecommerce analytics software · Lister Score 96.0
Littledata is a data layer for Shopify that captures events once and delivers accurate data to every channel. It provides server-side tracking to ensure reliable attribution across marketing platforms.
Maintains server-side conversion tracking between Shopify and major marketing channels.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; buying information on its own site 20; how complete its published information is 16.
“Littledata + Shopify 📈 ANALYTICS Get complete revenue data in GA4 and track details like checkout steps, upsells, refunds, subscriptions and LTV by channel.”Littledata, own website
| Rank | Best ecommerce analytics software | Score |
|---|---|---|
| 1 | Piwik PRO | 98.0 |
| 2 | Putler | 98.0 |
| 3 | SegMetrics | 98.0 |
| 4 | Littledata | 96.0 |
| 5 | AFS Analytics | 94.0 |
| 6 | Analyzify | 94.0 |
| 7 | Funnelytics | 94.0 |
| 8 | CortexCart | 92.0 |
| 9 | Modovisa | 92.0 |
| 10 | ThoughtMetric | 92.0 |
Frequently asked questions
Where is Littledata?
Littledata is at 2a Northbrook Court, Park Street, RG14 1EA, Newbury, GB.
How does Littledata rank on Lister?
Littledata is ranked 2nd of 10 in Ecommerce analytics software for small businesses (Lister Score 96.0), 2nd of 10 in Marketing attribution software for small businesses (Lister Score 96.0) and 4th of 10 in Best ecommerce analytics software (Lister Score 96.0).