MIDA

Turn shopper behaviour into real revenue insights

Ranked #9 in Ecommerce analytics software for small businesses.

MIDA is a Shopify app providing conversion heatmaps and session replays. It helps merchants understand shopper behaviour to optimise their stores.

Official website

At a glance

Best for

Shopify store owners

From MIDA's own website.

Company facts

Social profiles	LinkedIn, YouTube
Brand colour	#28e8cc

Facilities and features

Its website also mentions:

Published pricing

What stands out

The product reveals which clicks generate actual revenue through heatmaps.

“Go beyond engagement with revenue click heatmaps - instantly see which clicks generate real revenue,”MIDA, own website

MIDA links survey feedback directly to specific customer session recordings.

“Click Play on any survey response to instantly watch the exact session behind that piece of feedback”MIDA, own website

How it ranks

MIDA is ranked 9th of 10 in Ecommerce analytics software for small businesses (Lister Score 84.0).

#9 in Ecommerce analytics software for small businesses · Lister Score 84.0

Reveals which clicks generate actual revenue through heatmaps.

How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 16; buying information on its own site 8.

“Ecommerce Analytics Dashboard Track total and unique visitors, sessions, successful orders, top pages, and device breakdowns in a single, Shopify-aware view”MIDA, own website

“Made for Everyday Ecommerce Teams Whether you re a team of one or one hundred, MIDA gives you the tools to understand and protect your store.”MIDA, own website

Rank	Ecommerce analytics software for small businesses	Score
1	Putler	98.0
2	Littledata	96.0
3	Rybbit	96.0
4	CortexCart	92.0
5	TelemetryDeck	92.0
6	Triple Whale	90.0
7	TrueAna	90.0
8	MonsterInsights	88.0
9	MIDA	84.0
10	TruConversion (formerly ConvertKit)	84.0