Matomo
Ethical web analytics with 100 percent data ownership
Ranked #5 in Best marketing attribution software, and on 1 more ranking.
A privacy focused web analytics platform that gives full control over data, available as a cloud hosted service or on premise installation.
At a glance
| Price from | USD 19 per month |
| Best for | Privacy conscious organisations |
From Matomo's own website.
Company facts
| Social profiles | LinkedIn, X, Facebook, YouTube, GitHub |
Facilities and features
Its website also mentions:
- Published pricing
- Free trial
- Integrations
- GDPR
What stands out
The product provides unsampled data for complete accuracy.
“Unsampled data”Matomo, own website
The product ensures 100% data ownership via self-hosting.
“Host Matomo on-premise or in the cloud with full ownership,”Matomo, own website
Worth knowing
- Paid features can add up quickly
- Self hosting requires server maintenance
How it ranks
Matomo is ranked 5th of 10 in Best marketing attribution software (Lister Score 94.0) and 5th of 10 in Enterprise product analytics software (Lister Score 94.0).
#5 in Best marketing attribution software · Lister Score 94.0
Matomo is a privacy-first analytics platform that delivers accurate, GDPR-compliant data with full ownership. It offers unsampled insights and raw data access without relying on third-party trackers.
Provides unsampled data for complete accuracy.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Explore › Multi attribution Accurately estimate any marketing channel and make smarter decisions when determining advertising spend.”Matomo, own website
| Rank | Best marketing attribution software | Score |
|---|---|---|
| 1 | DataFast | 98.0 |
| 2 | SegMetrics | 98.0 |
| 3 | Automated Analytics | 94.0 |
| 4 | Kiito | 94.0 |
| 5 | Matomo | 94.0 |
| 6 | CortexCart | 92.0 |
| 7 | ThoughtMetric | 92.0 |
| 8 | Singular | 90.0 |
| 9 | Tenjin | 90.0 |
| 10 | Usermaven | 90.0 |
#5 in Enterprise product analytics software · Lister Score 94.0
Matomo is a privacy-first analytics platform that delivers accurate, GDPR-compliant data with full ownership. It offers unsampled insights and raw data access without relying on third-party trackers.
Provides unsampled data for complete accuracy.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.”Matomo, own website
“Trusted by 1M+ organisations worldwide, from enterprises to public sector leader .”Matomo, own website
| Rank | Enterprise product analytics software | Score |
|---|---|---|
| 1 | Countly | 98.0 |
| 2 | Piwik PRO | 98.0 |
| 3 | Similarweb | 98.0 |
| 4 | FullStory | 94.0 |
| 5 | Matomo | 94.0 |
| 6 | OpenReplay | 94.0 |
| 7 | Indicative | 92.0 |
| 8 | CaliberMind | 90.0 |
| 9 | Contentsquare | 88.0 |
| 10 | VWO | 76.0 |
Frequently asked questions
How does Matomo rank on Lister?
Matomo is ranked 5th of 10 in Best marketing attribution software (Lister Score 94.0) and 5th of 10 in Enterprise product analytics software (Lister Score 94.0).