FullStory
Ranked #1 in Enterprise customer journey mapping software, and on 3 more rankings.
FullStory is a software at 1745 Peachtree St NW Suite N, 30309, Atlanta, US.
A digital intelligence platform that indexes every user interaction to capture rage clicks, errors, and deep session analytics.
At a glance
| Address | 1745 Peachtree St NW Suite N, 30309, Atlanta, US |
| Price from | Custom |
| Best for | Enterprise companies and digital product teams |
From FullStory's own website.
Company facts
| Headquarters | Atlanta, US |
| Social profiles | LinkedIn, X, YouTube |
| Brand colour | #f8598b |
Facilities and features
Its website also mentions:
- Published pricing
- Self-serve sign-up
- API
- Integrations
What stands out
The product delivers a complete record of every interaction for trust.
“Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster,”FullStory, own website
The product uses agents to detect friction and execute fixes automatically.
“Agents detect friction, flag anomalies, and execute fixes, before you even need to ask.”FullStory, own website
Worth knowing
- Significantly more expensive than standard alternatives
How it ranks
FullStory is ranked 1st of 10 in Enterprise customer journey mapping software (Lister Score 94.0), 1st of 10 in Best customer journey mapping software (Lister Score 94.0), 4th of 10 in Enterprise product analytics software (Lister Score 94.0) and 8th of 10 in Best product analytics software (Lister Score 94.0).
#1 in Enterprise customer journey mapping software · Lister Score 94.0
FullStory is an intelligent digital experience company that captures real user behaviour. It enables teams to act on behavioural data so AI moves faster and experiences improve.
Uses agents to detect friction and execute fixes automatically.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Customer Journey Uncover digital behaviors to remove friction and improve user experience.”FullStory, own website
“7 behavior analytics tools for enterprise user insights in 2026 Discover the leading enterprise behavior analytics tools built for scale, precision,”FullStory, own website
| Rank | Enterprise customer journey mapping software | Score |
|---|---|---|
| 1 | FullStory | 94.0 |
| 2 | Contentsquare | 92.0 |
| 3 | Smaply | 92.0 |
| 4 | Genesys | 90.0 |
| 5 | Lucidchart | 90.0 |
| 6 | TheyDo | 90.0 |
| 7 | JourneyTrack | 88.0 |
| 8 | Miro | 88.0 |
| 9 | Woopra | 86.0 |
| 10 | LeadsRx Attribution | 84.0 |
#1 in Best customer journey mapping software · Lister Score 94.0
FullStory captures real user behaviour to provide intelligent digital experiences. It enables teams to act on behavioural data so AI moves faster and experiences improve.
Agents detect friction and execute fixes automatically.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Customer Journey Uncover digital behaviors to remove friction and improve user experience.”FullStory, own website
| Rank | Best customer journey mapping software | Score |
|---|---|---|
| 1 | FullStory | 94.0 |
| 2 | Funnelytics | 94.0 |
| 3 | Milkymap | 92.0 |
| 4 | Smaply | 92.0 |
| 5 | JourneyTrack | 90.0 |
| 6 | Miro | 90.0 |
| 7 | TheyDo | 90.0 |
| 8 | Woopra | 86.0 |
| 9 | Custellence | 84.0 |
| 10 | Canvanizer | 74.0 |
#4 in Enterprise product analytics software · Lister Score 94.0
FullStory captures real user behaviour to help teams understand digital experiences. It enables organisations to act on this data for faster AI-driven improvements.
Turns behavioural data into insights that teams can trust.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Analytics Customer Behavior Product Analytics Mobile Analytics Guides and Surveys Heatmaps Session Replay Anywhere Data Activation Real-Time Personalization”FullStory, own website
“7 behavior analytics tools for enterprise user insights in 2026 Discover the leading enterprise behavior analytics tools built for scale, precision,”FullStory, own website
| Rank | Enterprise product analytics software | Score |
|---|---|---|
| 1 | Countly | 98.0 |
| 2 | Piwik PRO | 98.0 |
| 3 | Similarweb | 98.0 |
| 4 | FullStory | 94.0 |
| 5 | Matomo | 94.0 |
| 6 | OpenReplay | 94.0 |
| 7 | Indicative | 92.0 |
| 8 | CaliberMind | 90.0 |
| 9 | Contentsquare | 88.0 |
| 10 | VWO | 76.0 |
#8 in Best product analytics software · Lister Score 94.0
FullStory captures and analyses real user behaviour to help teams understand digital experiences. It enables organisations to act on this data to improve customer journeys.
Provides instant AI-powered insights through StoryAI agents.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 18; buying information on its own site 16.
“Fullstory Analytics surfaces behaviors across mobile and web experiences to reduce friction, drive conversions, and keep customers coming back.”FullStory, own website
| Rank | Best product analytics software | Score |
|---|---|---|
| 1 | Countly | 98.0 |
| 2 | Crazy Egg | 98.0 |
| 3 | DataFast | 98.0 |
| 4 | Pirsch Analytics | 98.0 |
| 5 | Piwik PRO | 98.0 |
| 6 | Publytics | 98.0 |
| 7 | Rybbit | 96.0 |
| 8 | FullStory | 94.0 |
| 9 | GrowthBook | 94.0 |
| 10 | OpenPanel Analytics | 94.0 |
Frequently asked questions
Where is FullStory?
FullStory is at 1745 Peachtree St NW Suite N, 30309, Atlanta, US.
How does FullStory rank on Lister?
FullStory is ranked 1st of 10 in Enterprise customer journey mapping software (Lister Score 94.0), 1st of 10 in Best customer journey mapping software (Lister Score 94.0), 4th of 10 in Enterprise product analytics software (Lister Score 94.0) and 8th of 10 in Best product analytics software (Lister Score 94.0).