01
FullStory
FullStory is an intelligent digital experience company that captures real user behaviour. It enables teams to act on behavioural data so AI moves faster and experiences improve.
94.0
Enterprise customer journey mapping software
10 ranked, with a plain verdict on every entry.
FullStory leads this ranking for product and engineering teams, and delivers a complete record of every interaction for trust. Contentsquare is built for Enterprise and growing business teams, and captures rich behavioural data without manual tagging. Smaply serves CX teams and service designers, and uses AI to draft maps and synthesise research transcripts quickly.
RANKENTRYSCORETRENDFROM
8
MiroAllows users to generate diagrams and summaries using collaborative AI workflows88.0NEWUSD 8.00 per user per month
10
LeadsRx AttributionUses a proprietary Universal Pixel to capture first-party data without re-tagging ads84.0NEW–
CURATED · UPDATED REGULARLY
The ranking, in detail
02
Contentsquare
Comprehensive digital experience platform combining multiple analytics tools
Contentsquare is an AI-native experience optimisation platform. It provides behavioural analytics to help teams understand and improve digital journeys.
92.0
03
Smaply
Customer journey management that turns evidence into action
Smaply is a customer journey management software that turns evidence into action. It operationalises customer insights by converting journey maps into a system for prioritisation and action.
92.0
04
Genesys
Start orchestrating experiences instead of automating interactions
Genesys Cloud CX is an AI-powered platform for orchestrating customer experiences. It connects customer intent to the people, systems and workflows that resolve interactions.
90.0
05
Lucidchart
Lucidchart is an intelligent diagramming tool that creates next-generation visuals using AI and data. It allows users to generate diagrams automatically or build them with intuitive features.
90.0
06
TheyDo
The experience context platform
TheyDo is an Experience Context Platform that structures scattered data into a reliable customer context. It provides a single source of truth for teams and AI agents to reason over.
90.0
07
JourneyTrack
Decision intelligence for customer journeys
JourneyTrack is a governed intelligence layer for customer journeys. It helps enterprise teams decide which moments to fix and measure outcomes.
88.0
08
Miro
The visual workspace for innovation
Miro is an innovation workspace where teams and AI collaborate to think, plan, and build together. It empowers teamwork on one infinite, multiplayer canvas for visual collaboration.
88.0
09
Woopra
Track user behaviour and retain customers with advanced analytics.
Woopra is an end-to-end customer journey intelligence platform powered by AI. It unifies data across product, marketing, sales and support touchpoints to provide comprehensive analytics.
86.0
10
LeadsRx Attribution
Multi-touch attribution that converts every marketing touch into revenue
LeadsRx Attribution is impartial multi-touch attribution software for any marketing mix. It serves as the foundation of performance-based measurement for enterprise marketers and agencies.
84.0
Not on this ranking?
Positions 1, 2 and 3 are available to buy for twelve months.
Frequently asked questions
What do the top four say they are built for?
FullStory says it is built for product and engineering teams, and Contentsquare for Enterprise and growing business teams. Smaply says it is built for CX teams and service designers, and Genesys for contact centre teams.
What should a buyer check before signing up?
Smaply states that the free plan limits users to only ten maps and ten personas. Those are the limits each product publishes itself, not a full account of any plan.