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Smaply

Customer journey management that turns evidence into action

Smaply is a customer journey management software that turns evidence into action. It operationalises customer insights by converting journey maps into a system for prioritisation and action.

Best forCX teams and service designers
Websitesmaply.com

Company facts

HeadquartersInnsbruck, AT
Social profilesLinkedIn, YouTube

Facilities and features

  • Published pricing
  • Integrations
  • Single sign-on
  • SOC 2
  • GDPR

What stands out

The product connects journeys to existing tools to keep context in one place.

“Smaply connects journeys to the tools you already use, keeping customer context in one place so you can make decisions with confidence and shared understanding.”Smaply, own website

Smaply uses AI to draft maps and synthesise research transcripts quickly.

“Smaply AI drafts a journey map from a short description, pulls quotes, sentiment, and themes out of research transcripts,”Smaply, own website

Worth knowing

The free plan limits users to only ten maps and ten personas.

“1 personal workspace 10 maps 10 personas 3 advanced cards / map viewer seats: not available Includes:”Smaply, own website

Strengths and trade-offs

  • The product connects journeys to existing tools to keep context in one place.
  • Smaply uses AI to draft maps and synthesise research transcripts quickly.
  • The free plan limits users to only ten maps and ten personas.

Appears in

How Smaply ranks

#4 in Best customer journey mapping software

How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 12.

“Customer journey management that turns evidence into action”Smaply, own website

#3 in Enterprise customer journey mapping software

How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 12.

“Customer journey management that turns evidence into action Bring customer research, journeys, and metrics into one connected system.”Smaply, own website
“Enterprise ready Governance, security and compliance for teams scaling journey management. SOC 2, ISO 27001, SSO and GDPR.”Smaply, own website

Alternatives to Smaply

FullStory#1 in Enterprise customer journey mapping software94.0
Contentsquare
Comprehensive digital experience platform combining multiple analytics tools
#2 in Enterprise customer journey mapping software92.0
Genesys
Stop automating interactions. Start orchestrating experiences.
#4 in Enterprise customer journey mapping software90.0
Lucidchart#5 in Enterprise customer journey mapping software90.0
TheyDo
The experience context platform
#6 in Enterprise customer journey mapping software90.0
JourneyTrack
Decision intelligence for customer journeys
#7 in Enterprise customer journey mapping software88.0

Questions about Smaply

Who is Smaply best for?

Smaply is best for CX teams and service designers.

Where does Smaply rank?

Smaply is ranked #3 in Enterprise customer journey mapping software (Lister Score 92.0) and #4 in Best customer journey mapping software (Lister Score 92.0).

What are the best alternatives to Smaply?

The closest alternatives on Lister are FullStory (#1 in Enterprise customer journey mapping software), Contentsquare (#2 in Enterprise customer journey mapping software) and Genesys (#4 in Enterprise customer journey mapping software).

Where is Smaply based?

Smaply is headquartered in Innsbruck, AT.

Is this your company?

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