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FullStory

RANKED #1 · ENTERPRISE CUSTOMER JOURNEY MAPPING SOFTWARELISTERSCORE 94.0

A digital intelligence platform that indexes every user interaction to capture rage clicks, errors, and deep session analytics.

Pricing from	Custom
Best for	Enterprise companies and digital product teams
Website	www.fullstory.com

Company facts

Headquarters	Atlanta, US
Social profiles	LinkedIn, X, YouTube
Brand colour	#f8598b

Facilities and features

Published pricing
Self-serve sign-up
API
Integrations

What stands out

The product delivers a complete record of every interaction for trust.

“Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster,”FullStory, own website

The product uses agents to detect friction and execute fixes automatically.

“Agents detect friction, flag anomalies, and execute fixes, before you even need to ask.”FullStory, own website

Strengths and trade-offs

Powerful search and error-tracking capabilities
Deep qualitative insights for complex web apps

Significantly more expensive than standard alternatives

Appears in

SOFTWAREVERIFIED

How FullStory ranks

#5 in Best AI product analytics tools

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.

“The most trusted name in AI analytics Our Products”FullStory, own website

#1 in Best customer journey mapping software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Customer Journey Uncover digital behaviors to remove friction and improve user experience.”FullStory, own website

#8 in Best product analytics software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Fullstory Analytics surfaces behaviors across mobile and web experiences to reduce friction, drive conversions, and keep customers coming back.”FullStory, own website

#1 in Enterprise customer journey mapping software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Customer Journey Uncover digital behaviors to remove friction and improve user experience.”FullStory, own website

“7 behavior analytics tools for enterprise user insights in 2026 Discover the leading enterprise behavior analytics tools built for scale, precision,”FullStory, own website

#4 in Enterprise product analytics software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Analytics Customer Behavior Product Analytics Mobile Analytics Guides and Surveys Heatmaps Session Replay Anywhere Data Activation Real-Time Personalization”FullStory, own website

“7 behavior analytics tools for enterprise user insights in 2026 Discover the leading enterprise behavior analytics tools built for scale, precision,”FullStory, own website

Alternatives to FullStory

Contentsquare Comprehensive digital experience platform combining multiple analytics tools	#2 in Enterprise customer journey mapping software	92.0
Smaply Customer journey management that turns evidence into action	#3 in Enterprise customer journey mapping software	92.0
Genesys Stop automating interactions. Start orchestrating experiences.	#4 in Enterprise customer journey mapping software	90.0
Lucidchart	#5 in Enterprise customer journey mapping software	90.0
TheyDo The experience context platform	#6 in Enterprise customer journey mapping software	90.0
JourneyTrack Decision intelligence for customer journeys	#7 in Enterprise customer journey mapping software	88.0

Questions about FullStory

How much does FullStory cost?

Lister lists FullStory's pricing as: Custom.

Who is FullStory best for?

FullStory is best for enterprise companies and digital product teams.

Where does FullStory rank?

FullStory is ranked #1 in Enterprise customer journey mapping software (Lister Score 94.0), #1 in Best customer journey mapping software (Lister Score 94.0), #2 in Top 10 Heat Map & Session Recording (Lister Score 92.7), #4 in Enterprise product analytics software (Lister Score 94.0), #4 in Top 10 Session Recording & Heatmap Tools (Lister Score 88.0), #5 in Best AI product analytics tools (Lister Score 90.0) and #8 in Best product analytics software (Lister Score 94.0).

What are the best alternatives to FullStory?

The closest alternatives on Lister are Contentsquare (#2 in Enterprise customer journey mapping software), Smaply (#3 in Enterprise customer journey mapping software) and Genesys (#4 in Enterprise customer journey mapping software).

Where is FullStory based?

FullStory is headquartered in Atlanta, US.

Is this your company?

Claim FullStory to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.