VWO

All-in-one CRO platform with heatmaps and session replay

Ranked #10 in Enterprise product analytics software.

VWO (Visual Website Optimizer) combines A/B testing, heatmapping, session recording and feedback tools in one platform. Designed for mid-market businesses seeking comprehensive conversion insights without enterprise complexity.

Official website

At a glance

Price from	£25/month
Best for	Mid-market SaaS and e-commerce teams balancing features with usability

From VWO's own website.

Company facts

Social profiles

LinkedIn, X, Facebook

Facilities and features

Its website also mentions:

Mobile app

What stands out

The product uses Wingz AI to propose hypotheses and set up tests automatically.

“Run more experiments without the manual work. Wingz proposes hypotheses, sets up tests, and provides the result.”VWO, own website

The product shares a single customer profile across all its offerings for unified segmentation.

“Every product offering reads from the same customer profile. An audience built once, works everywhere.”VWO, own website

Worth knowing

Statistical engine less robust than Optimizely for very high-traffic sites
Mobile heatmaps can feel less detailed than some competitors

How it ranks

VWO is ranked 10th of 10 in Enterprise product analytics software (Lister Score 76.0).

#10 in Enterprise product analytics software · Lister Score 76.0

VWO is now part of Wingify following its merger with AB Tasty. It provides a comprehensive digital experience optimisation platform.

Shares a single customer profile across all its offerings for unified segmentation.

How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 12; buying information on its own site 4.

“Wingify brings together behavior, journeys, intent, affinities, preferences, emotions, and business context into one view — turning hidden signals into clear opportunities, even when visitors are anonymous.”VWO, own website

“One platform, fully governed, globally available, ready for the complexity only an enterprise can bring. Explore More Resources Resources Read Blog Ebooks Guides Glossary Success Stories Watch & Attend Webinars Podcasts Events Explore Tools Product Updates”VWO, own website