Smaply
Customer journey management that turns evidence into action
Ranked #3 in Enterprise customer journey mapping software, and on 1 more ranking.
Smaply is a customer journey management software that turns evidence into action. It operationalises customer insights by converting journey maps into a system for prioritisation and action.
At a glance
| Best for | CX teams and service designers |
From Smaply's own website.
Company facts
| Headquarters | Innsbruck, AT |
| Social profiles | LinkedIn, YouTube |
Facilities and features
Its website also mentions:
- Published pricing
- Integrations
- Single sign-on
- SOC 2
- GDPR
What stands out
The product connects journeys to existing tools to keep context in one place.
“Smaply connects journeys to the tools you already use, keeping customer context in one place so you can make decisions with confidence and shared understanding.”Smaply, own website
Smaply uses AI to draft maps and synthesise research transcripts quickly.
“Smaply AI drafts a journey map from a short description, pulls quotes, sentiment, and themes out of research transcripts,”Smaply, own website
Worth knowing
The free plan limits users to only ten maps and ten personas.
“1 personal workspace 10 maps 10 personas 3 advanced cards / map viewer seats: not available Includes:”Smaply, own website
How it ranks
Smaply is ranked 3rd of 10 in Enterprise customer journey mapping software (Lister Score 92.0) and 4th of 10 in Best customer journey mapping software (Lister Score 92.0).
#3 in Enterprise customer journey mapping software · Lister Score 92.0
Connects journeys to existing tools to keep context in one place.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 20; buying information on its own site 12.
“Customer journey management that turns evidence into action Bring customer research, journeys, and metrics into one connected system.”Smaply, own website
“Enterprise ready Governance, security and compliance for teams scaling journey management. SOC 2, ISO 27001, SSO and GDPR.”Smaply, own website
| Rank | Enterprise customer journey mapping software | Score |
|---|---|---|
| 1 | FullStory | 94.0 |
| 2 | Contentsquare | 92.0 |
| 3 | Smaply | 92.0 |
| 4 | Genesys | 90.0 |
| 5 | Lucidchart | 90.0 |
| 6 | TheyDo | 90.0 |
| 7 | JourneyTrack | 88.0 |
| 8 | Miro | 88.0 |
| 9 | Woopra | 86.0 |
| 10 | LeadsRx Attribution | 84.0 |
#4 in Best customer journey mapping software · Lister Score 92.0
Connects journeys to existing tools to keep context in one place.
How the score is made up: fit to this ranking's criteria 40; evidence on its own site 20; how complete its published information is 20; buying information on its own site 12.
“Customer journey management that turns evidence into action”Smaply, own website
| Rank | Best customer journey mapping software | Score |
|---|---|---|
| 1 | FullStory | 94.0 |
| 2 | Funnelytics | 94.0 |
| 3 | Milkymap | 92.0 |
| 4 | Smaply | 92.0 |
| 5 | JourneyTrack | 90.0 |
| 6 | Miro | 90.0 |
| 7 | TheyDo | 90.0 |
| 8 | Woopra | 86.0 |
| 9 | Custellence | 84.0 |
| 10 | Canvanizer | 74.0 |
Frequently asked questions
How does Smaply rank on Lister?
Smaply is ranked 3rd of 10 in Enterprise customer journey mapping software (Lister Score 92.0) and 4th of 10 in Best customer journey mapping software (Lister Score 92.0).