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ChatGPT Plus with GPT-4
General-purpose AI with strong copywriting capability through conversational interface
OpenAI's ChatGPT Plus uses GPT-4, offering sophisticated conversational writing assistance for copywriting, editing, and ideation. Whilst not purpose-built for copywriting, its advanced language capabilities and flexibility make it viable for many marketing use cases.
| Pricing from | $20/month |
| Best for | Content teams seeking flexibility and willing to invest time in prompt engineering for diverse writing tasks |
| Website | chat.openai.com |
Strengths and trade-offs
- Exceptional flexibility and superior contextual understanding for complex, nuanced copy projects
- Continuous improvement through regular model updates and strong prompt engineering community
- Requires significant prompt engineering compared to purpose-built tools with ready templates
- No built-in optimisation for marketing-specific metrics like SEO or conversion rates
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