Lob is a direct mail platform combining software with postal infrastructure. It enables teams to automate campaigns and route mail efficiently via Postal IQ.
| Best for | teams managing complex direct mail at scale |
| Website | lob.com |
Company facts
| Headquarters | US |
| Social profiles | LinkedIn, Facebook, YouTube |
Facilities and features
- Published pricing
- API
- Integrations
- GDPR
What stands out
Lob uses intelligent routing to speed up delivery and reduce costs.
“Lob’s Postal IQ routing intelligence chooses the most efficient USPS entry point for every mailpiece,”Lob, own website
The product utilises a nationwide print network for local production.
“Our nationwide Print Delivery Network produces mail near its final destination. This reduces transit time, stabilizes costs for high-volume campaigns, and ensures consistent, high-quality output at scale.”Lob, own website
Strengths and trade-offs
- Lob uses intelligent routing to speed up delivery and reduce costs.
- The product utilises a nationwide print network for local production.
Appears in
How Lob ranks
#1 in Best direct mail automation software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Lob is the only direct mail platform with Postal IQ advanced routing, printing and delivery infrastructure, bringing predictability to postage costs and getting your mail to its destination faster and more securely.”Lob, own website
Alternatives to Lob
 PostalyticsDirect mail automation software for Smart marketing | #2 in Best direct mail automation software | 94.0 |
 Thanks.ioAI-automated direct mail that generates high quality leads | #3 in Best direct mail automation software | 94.0 |
 DeployteqAll-in-one solution for smarter marketing | #4 in Best direct mail automation software | 92.0 |
 PFLDirect mail marketing made simple | #5 in Best direct mail automation software | 90.0 |
 PostPilotThe fully automated lookalike engine revolutionising direct mail prospecting | #6 in Best direct mail automation software | 90.0 |
 PurlemDirect mail tracking with Personal URLs | #7 in Best direct mail automation software | 90.0 |
Questions about Lob
Who is Lob best for?
Lob is best for teams managing complex direct mail at scale.
Where does Lob rank?
Lob is ranked #1 in Best direct mail automation software (Lister Score 94.0).
What are the best alternatives to Lob?
The closest alternatives on Lister are Postalytics (#2 in Best direct mail automation software), Thanks.io (#3 in Best direct mail automation software) and Deployteq (#4 in Best direct mail automation software).
Where is Lob based?
Lob is headquartered in US.
Is this your company?
Claim Lob to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.