Netflix's recommendation algorithm processes billions of user interactions across its 250+ million subscribers to deliver highly personalised movie suggestions. The system uses collaborative filtering, content-based filtering and deep learning models trained on viewing behaviour.
| Pricing from | £4.99/month |
| Best for | Casual streamers seeking effortless discovery within a vast library |
| Website | www.netflix.com |
Strengths and trade-offs
- Massive training dataset from millions of users enables accurate predictions
- Continuous A/B testing refines the model constantly
- Limited to Netflix's own catalogue; cannot recommend external titles
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