OptinMonster
Most powerful lead generation software for marketers
OptinMonster is a lead generation platform that converts website visitors into subscribers and sales. It uses targeted popups, floating bars, and forms to capture leads effectively.
| Best for | smart marketers and business owners |
| Website | optinmonster.com |
Company facts
| Social profiles | LinkedIn, X, Facebook |
Facilities and features
- Published pricing
- API
- Integrations
What stands out
The product offers an easy drag-and-drop builder that requires no coding knowledge.
“Customize all the details with our easy to use drag-and-drop builder – no code needed.”OptinMonster, own website
OptinMonster features Exit Intent technology to personalize campaigns based on visitor behavior.
“Exit Intent® Technology”OptinMonster, own website
Worth knowing
OptinMonster limits campaign impressions per plan, which may restrict high-traffic sites.
“Scroll/Interest Triggers Optin and Success Views MonsterLeads™ Real Human Support Basic Marketing Integrations Unlimited Campaigns and Subscribers”OptinMonster, own website
Strengths and trade-offs
- The product offers an easy drag-and-drop builder that requires no coding knowledge.
- OptinMonster features Exit Intent technology to personalize campaigns based on visitor behavior.
- OptinMonster limits campaign impressions per plan, which may restrict high-traffic sites.
Appears in
Popup builders for ecommerce businesses
1OptinMonster96.02
Custobar94.03
OptiMonk94.0RANKINGfull ranking →SOFTWAREVERIFIEDPopup builders for WordPress
1
Popup Maker98.02
Convert Pro94.03OptinMonster94.0RANKINGfull ranking →Top rankings in Popup builders
- Best popup builders
- Popup builders for Shopify
- Popup builders with a free plan
- Popup builders for small businesses
How OptinMonster ranks
#1 in Popup builders for ecommerce businesses
How the score is made up: 20 for evidence on its own site; 20 for how complete its published information is; 40 for fit to this ranking's criteria; 16 for buying information on its own site.
“OptinMonster turns more of the visitors you get into subscribers, leads, and sales, with targeted popups, floating bars, and forms you can launch in minutes yourself or with AI.”OptinMonster, own website
“Must-have if you sell ANYTHING on your website. Get Started”OptinMonster, own website
#3 in Popup builders for WordPress
How the score is made up: 20 for evidence on its own site; 18 for how complete its published information is; 40 for fit to this ranking's criteria; 16 for buying information on its own site.
“OptinMonster turns more of the visitors you get into subscribers, leads, and sales, with targeted popups, floating bars, and forms you can launch in minutes yourself or with AI.”OptinMonster, own website
“And if you’re using our WordPress popup plugin, you can even show your campaigns 500 times for FREE!”OptinMonster, own website
Alternatives to OptinMonster
| Custobar The marketing platform for e-commerce and omnichannel retail | #2 in Popup builders for ecommerce businesses | 94.0 |
| OptiMonk No designers needed for amazing ecommerce popups | #3 in Popup builders for ecommerce businesses | 94.0 |
 FlashyappConvert, engage and retain your customers | #4 in Popup builders for ecommerce businesses | 92.0 |
 PrivyTurn email & SMS into your best sales channel | #5 in Popup builders for ecommerce businesses | 92.0 |
 WisepopsThe AI traffic activation platform | #6 in Popup builders for ecommerce businesses | 92.0 |
 YS LeadGenTurn visitors into leads with WordPress popups | #7 in Popup builders for ecommerce businesses | 92.0 |
Questions about OptinMonster
Who is OptinMonster best for?
OptinMonster is best for smart marketers and business owners.
Where does OptinMonster rank?
OptinMonster is ranked #1 in Popup builders for ecommerce businesses (Lister Score 96.0) and #3 in Popup builders for WordPress (Lister Score 94.0).
What are the best alternatives to OptinMonster?
The closest alternatives on Lister are Custobar (#2 in Popup builders for ecommerce businesses), OptiMonk (#3 in Popup builders for ecommerce businesses) and Flashyapp (#4 in Popup builders for ecommerce businesses).
Add this badge to your site
If you work at OptinMonster, paste this code into your website to show where it ranks on Lister. The badge links to the ranking and updates within a day when the rank changes.
#1 in Popup builders for ecommerce businesses
#3 in Popup builders for WordPress
Is this your company?
Claim OptinMonster to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.