Phrase
The localization platform for modern software
A comprehensive localization platform combining AI translation with robust workflow management for software and content.
| Pricing from | Custom |
| Best for | Software localization teams and enterprise project management. |
| Website | phrase.com |
Company facts
| Founded | 2012 |
| Employees | 201 to 500 |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, Crunchbase |
Phrase pricing
Pricing as Lister records it: Custom
Prices change: check Phrase's own pricing page before you buy.
Facilities and features
- Published pricing
- API
- Integrations
- Mobile app
What stands out
Phrase selects from a broad range of engines and LLMs for optimal results.
“The platform selects from a broad range of engines and LLMs, or routes through your own,”Phrase, own website
Phrase wraps AI in guardrails like style guides and compliance rules.
“Phrase wraps AI in the guardrails your organisation needs: style guides that enforce brand voice,”Phrase, own website
Strengths and trade-offs
- Excellent workflow management tools
- Strong developer integrations
- Steep learning curve for new users
Appears in
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Microsoft Translator90.3RANKINGfull ranking →How Phrase ranks
#9 in AI localisation platforms with a team plan
How the score is made up: 20 for evidence on its own site; 18 for how complete its published information is; 40 for fit to this ranking's criteria; 12 for buying information on its own site.
“Phrase automates, manages, and delivers multilingual content for deeper customer connections and faster business growth.”Phrase, own website
“Business plans Developer & Designer plans Freelancer & LSP plans USD EUR GBP CZK Team Unlimited TMS Seats 20 Strings Seats All Phrase Products Standard product capacities 1,245 per month billed annually Get in touch Customizable translation workflows”Phrase, own website
#8 in AI localisation platforms with an API
How the score is made up: 20 for evidence on its own site; 18 for how complete its published information is; 40 for fit to this ranking's criteria; 12 for buying information on its own site.
“Phrase automates, manages, and delivers multilingual content for deeper customer connections and faster business growth.”Phrase, own website
“Built on a headless, API-first architecture, Phrase connects to the full AI and technology landscape without locking you in.”Phrase, own website
#7 in Best localisation platforms
How the score is made up: 20 for evidence on its own site; 18 for how complete its published information is; 40 for fit to this ranking's criteria; 16 for buying information on its own site.
“Phrase traces back to 2010, when Memsource launched in Prague as a translation management platform. In 2021, Memsource acquired Phrase, a developer-first localization tool founded in Hamburg.”Phrase, own website
#5 in Enterprise localisation platforms
How the score is made up: 20 for evidence on its own site; 18 for how complete its published information is; 40 for fit to this ranking's criteria; 16 for buying information on its own site.
“The Language Intelligence Platform The only platform where every language decision is shaped”Phrase, own website
“The Phrase Platform gives enterprises the intelligence to automate workflows, the freedom to connect any tool or engine, and the control to govern global content at scale.”Phrase, own website
Alternatives to Phrase
| API2Cart Unified eCommerce API integration Solution | #1 in Enterprise localisation platforms | 98.0 |
| IP2Location.io Turn IP intelligence into business outcomes | #2 in Enterprise localisation platforms | 98.0 |
| EasyAR The world's leading augmented reality platform | #3 in Enterprise localisation platforms | 96.0 |
 CrowdinLocalization for tech companies | #4 in Enterprise localisation platforms | 94.0 |
 SmartcatAI translation powered by human touch | #6 in Enterprise localisation platforms | 94.0 |
 SmartlingEnd-to-end localisation for global growth in the AI era | #7 in Enterprise localisation platforms | 92.0 |
Questions about Phrase
How much does Phrase cost?
Phrase's pricing, as Lister records it: Custom.
Who is Phrase best for?
Phrase is best for software localization teams and enterprise project management.
Where does Phrase rank?
Phrase is ranked #5 in Enterprise localisation platforms (Lister Score 94.0), #5 in Top 10 AI Translation Tools (Lister Score 85.7), #7 in Best localisation platforms (Lister Score 94.0), #8 in AI localisation platforms with an API (Lister Score 90.0) and #9 in AI localisation platforms with a team plan (Lister Score 90.0).
What are the best alternatives to Phrase?
The closest alternatives on Lister are API2Cart (#1 in Enterprise localisation platforms), IP2Location.io (#2 in Enterprise localisation platforms) and EasyAR (#3 in Enterprise localisation platforms).
When was Phrase founded?
Phrase was founded in 2012.
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#5 in Enterprise localisation platforms
#5 in Top 10 AI Translation Tools
#7 in Best localisation platforms
#8 in AI localisation platforms with an API
#9 in AI localisation platforms with a team plan
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