PrestaShop is a free, open-source platform popular in Europe for building feature-rich online stores. It offers a modular architecture with thousands of community-built modules for customisation and extension.
| Pricing from | Free (hosting extra) |
| Best for | Small to mid-market retailers, European merchants, and those comfortable with self-hosting |
| Website | www.prestashop.com |
Strengths and trade-offs
- Free with extensive module marketplace offering affordable feature additions
- Strong European community with excellent localisation for regional markets
- Requires hosting and technical administration knowledge to maintain
- Smaller global community and fewer English-language resources than WooCommerce
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