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Sephora's Virtual Artist and Skin Advisor

Integrated beauty and skincare recommendations powered by AI

Sephora's tool combines AR and AI to assess skin concerns alongside makeup preferences, delivering integrated beauty and skincare recommendations from thousands of brands stocked at Sephora.

Pricing fromFree tool; products from £8
Best forCustomers seeking integrated beauty and skincare advice within a curated marketplace
Websitewww.sephora.com

Strengths and trade-offs

  • One-stop recommendation service for beauty and skincare combined
  • Access to thousands of brands in one ecosystem
  • Skews towards higher-end branded products stocked at Sephora
  • Recommendations influenced by retail partnerships

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