Sift
AI-powered fraud and abuse prevention for digital platforms
Sift provides real-time machine learning fraud detection for e-commerce, fintech, and digital services. Its platform learns from billions of user interactions to identify fraud, account takeover, and content abuse across connected ecosystems.
| Pricing from | Custom |
| Best for | Marketplaces and fintech platforms requiring comprehensive fraud and abuse prevention across multiple user interactions |
| Website | sift.com |
Company facts
| Founded | 2011 |
| Headquarters | San Francisco, US |
| Employees | 201 to 500 |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, Crunchbase |
Facilities and features
- API
What stands out
The product benefits from a global data network processing more than one trillion events annually.
“Benefit from a global data network processing more than 1 trillion events annually.”Sift, own website
Sift reduces manual review by automating low-risk decisions for analysts.
“Reduce manual review by automating low-risk decisions and giving analysts the context,”Sift, own website
Strengths and trade-offs
- Excellent for detecting account takeover and identity theft patterns
- Strong network effects provide improved accuracy across connected merchants
- Pricing is consumption-based and can scale significantly with volume
- Requires integration across multiple transaction touchpoints for optimal accuracy
Appears in
Best ecommerce fraud prevention software
1
Stripe Radar96.02
ClearSale94.03
SEON94.0RANKINGfull ranking →AI TOOLSTop 10 AI Fraud-Detection Tools
1
Mastercard Decision Intelligence95.02Stripe Radar92.73
Feedzai90.3RANKINGfull ranking →How Sift ranks
#10 in Best ecommerce fraud prevention software
How the score is made up: Evidence on its own site 20; How complete its published information is 14; Fit to this ranking's criteria 40; Buying information on its own site 8.
“E-Commerce Frictionless checkout protection without sacrificing security.”Sift, own website
Alternatives to Sift
| Mastercard Decision Intelligence Enterprise fraud intelligence for global payment networks | #1 in Top 10 AI Fraud-Detection Tools | 95.0 |
| Stripe Radar Machine learning fraud detection built into payment processing | #2 in Top 10 AI Fraud-Detection Tools | 92.7 |
| Feedzai Explainable AI fraud detection for financial institutions | #3 in Top 10 AI Fraud-Detection Tools | 90.3 |
 KountAI-powered fraud prevention across digital commerce and payments | #4 in Top 10 AI Fraud-Detection Tools | 88.0 |
 DataVisorUnsupervised machine learning fraud detection platform | #5 in Top 10 AI Fraud-Detection Tools | 85.7 |
 EmailageEmail intelligence and identity verification for fraud prevention | #6 in Top 10 AI Fraud-Detection Tools | 83.3 |
Questions about Sift
How much does Sift cost?
Lister lists Sift's pricing as: Custom.
Who is Sift best for?
Sift is best for marketplaces and fintech platforms requiring comprehensive fraud and abuse prevention across multiple user interactions.
Where does Sift rank?
Sift is ranked #7 in Top 10 AI Fraud-Detection Tools (Lister Score 81.0) and #10 in Best ecommerce fraud prevention software (Lister Score 82.0).
What are the best alternatives to Sift?
The closest alternatives on Lister are Mastercard Decision Intelligence (#1 in Top 10 AI Fraud-Detection Tools), Stripe Radar (#2 in Top 10 AI Fraud-Detection Tools) and Feedzai (#3 in Top 10 AI Fraud-Detection Tools).
Where is Sift based?
Sift is headquartered in San Francisco, US, and was founded in 2011.
Is this your company?
Claim Sift to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.