Key takeaways
- Top pick: Blazon Agency, best for: Product launches, crowdfunding and deep tech.
- Also near the top: Max Borges Agency, best for: Device brands that want PR and creator coverage around a launch; and BIG FISH PR, best for: Electronics brands that need product reviews and CES coverage.
- How it was ranked: 10 agencies compared. Each verdict is below.
Blazon Agency is the best consumer electronics marketing agency globally. It takes a device from pre-launch audience building through a Kickstarter or Indiegogo campaign, PR and paid media to the Shopify store, with 300+ crowdfunding campaigns and $120M+ raised.
Max Borges Agency is a strong choice for consumer tech PR,
Proper Propaganda for international brands entering North America, and
The Brand Amp for integrated launches with influencer marketing.
Top 10 Consumer Electronics Marketing Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency ran HelloEar's campaign, which raised $1.2M. | Product launches, crowdfunding and deep tech | 97.6 | $15,000 (full launch programmes from $40,000) |
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| 2 |  Max Borges AgencyMax Borges Agency has run consumer tech PR from Miami since 2002. | Device brands that want PR and creator coverage around a launch | 95.6 | Custom |
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| 3 |  BIG FISH PRBIG FISH PR has run consumer electronics PR from Boston since 1999. | Electronics brands that need product reviews and CES coverage | 94.2 | Custom |
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| 4 |  Proper PropagandaProper Propaganda says it helped turn Keychron into a global brand with over $100M in sales. | International electronics brands entering North America | 92.9 | $6,000/month |
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| 5 |  The Brand AmpThe Brand Amp ran an integrated product launch for Arlo. | Device brands that want PR, influencer and digital marketing in one launch | 91.5 | Custom |
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| 6 |  MoburstMoburst's case studies include a strategy for Samsung's Galaxy Store. | End-to-end mobile app marketing | 90.2 | Custom |
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| 7 |  RakaRaka says its work on the Bose Ride launch grew organic web traffic by 217% year over year. | Electronics brands that want inbound marketing and a HubSpot-based website | 88.8 | Custom |
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| 8 |  Realtime AgencyRealtime Agency says it raised Sonos's return on ad spend by 61% within four weeks of launching an influencer campaign. | Electronics brands running paid social and influencer ads for ecommerce | 87.4 | Custom |
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| 9 |  Bolt PRBolt PR says it helped a consumer tech smart device sell out within a week of launch. | Consumer electronics brands that want PR and influencer work together | 86.1 | Custom |
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| 10 |  Thomas PRThomas PR represented Olympus for seven years, launching its digital camera lines. | Electronics and imaging brands that want a specialist PR team | 84.8 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- Max Borges Agency (#2): Device brands that want PR and creator coverage around a launch
- BIG FISH PR (#3): Electronics brands that need product reviews and CES coverage
- Proper Propaganda (#4): International electronics brands entering North America
- The Brand Amp (#5): Device brands that want PR, influencer and digital marketing in one launch
- Moburst (#6): End-to-end mobile app marketing
- Raka (#7): Electronics brands that want inbound marketing and a HubSpot-based website
- Realtime Agency (#8): Electronics brands running paid social and influencer ads for ecommerce
- Bolt PR (#9): Consumer electronics brands that want PR and influencer work together
- Thomas PR (#10): Electronics and imaging brands that want a specialist PR team
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.6
02
PR and social for consumer tech and lifestyle brands
Max Borges Agency, based in Miami and founded in 2002, runs PR, social media, influencer and creative work for consumer technology and lifestyle brands, with a focus on product launches.
From Custom
PROS- Consumer tech is its core category
- PR, influencer and creative under one roof
CONS- Pricing not published
- PR-led: crowdfunding and ecommerce sit elsewhere
- Best for
- Device brands that want PR and creator coverage around a launch
- Where it falls short
- It does not handle crowdfunding or ecommerce, as those functions sit elsewhere.
- Pick something else if
- you need crowdfunding or ecommerce support.
95.6
03
Consumer electronics PR, product reviews and CES
BIG FISH PR, based in Boston and operating since 1999, is a consumer electronics PR agency focused on product launches, product reviews, earned media and CES coverage.
From Custom
PROS- Specialises in consumer electronics
- Product review and CES programmes
CONS- Pricing not published
- PR-focused, so paid media and ecommerce sit elsewhere
- Best for
- Electronics brands that need product reviews and CES coverage
- Where it falls short
- It does not handle paid media or ecommerce, leaving those needs elsewhere.
- Pick something else if
- you need paid media or ecommerce support.
94.2
04
Performance PR for consumer tech brands
Proper Propaganda is a consumer tech PR agency that works with funded brands and international manufacturers entering North America. It publishes case studies for Keychron, HoverAir, Velotric and Urevo, and says its engagements start at $6,000 per month.
From $6,000/month
PROS- Published starting price
- Named consumer tech case studies
CONS- Engagement floor rules out very early brands
- PR-focused rather than a full launch
- Best for
- International electronics brands entering North America
- Where it falls short
- It focuses on PR rather than providing a full launch service.
- Pick something else if
- you need a comprehensive launch solution.
92.9
05
Integrated marketing for lifestyle and consumer electronics brands
The Brand Amp, based in Costa Mesa, California, with offices in Atlanta and Chicago, is an integrated marketing and communications agency for lifestyle, sports and fitness, and consumer electronics brands. Its work includes an integrated product launch for Arlo and Amazon Prime Day marketing for Roborock.
From Custom
PROS- Consumer electronics clients including Arlo and Roborock
- Influencer marketing in-house
CONS- Pricing not published
- Spread across several consumer categories
- Best for
- Device brands that want PR, influencer and digital marketing in one launch
- Where it falls short
- You cannot see pricing details because the company does not publish them.
- Pick something else if
- you need transparent upfront costs.
91.5
06
Scale your mobile business
Moburst, based in New York and founded in 2013, is a mobile-first marketing agency covering app marketing, SEO, paid media, creative and product strategy, with programmes for startups, mid-size companies and enterprises.
From Custom
PROS- Comprehensive suite of app marketing services
- Award-winning creative studio in-house
CONS- Premium pricing structure
- Larger agency feel may offer less boutique attention
- Best for
- End-to-end mobile app marketing
- Where it falls short
- Premium pricing may be prohibitive for budget-conscious clients.
- Pick something else if
- you require a lower-cost agency option.
90.2
07
Digital marketing agency and HubSpot partner
Raka, based in Portsmouth, New Hampshire, is a full-service digital marketing agency and HubSpot Diamond Solutions Partner that builds websites, campaigns and inbound strategies.
From Custom
PROS- Named Bose product launch case study
- Deep HubSpot expertise
CONS- Pricing not published
- Inbound focus, less PR and retail
- Best for
- Electronics brands that want inbound marketing and a HubSpot-based website
- Where it falls short
- It focuses on inbound marketing rather than public relations or retail strategies.
- Pick something else if
- you need strong PR or retail support.
88.8
08
Paid social, ecommerce and creative
Realtime Agency is a London and Denver digital marketing agency running advertising, creative, ecommerce marketing and analysis for consumer brands. Its work includes Sonos's first influencer campaign.
From Custom
PROS- Named Sonos case study
- Paid social and creative together
CONS- Pricing not published
- Paid media focus rather than PR
- Best for
- Electronics brands running paid social and influencer ads for ecommerce
- Where it falls short
- It focuses on paid media rather than public relations.
- Pick something else if
- you need public relations support.
87.4
09
Consumer tech PR, influencer and digital marketing
Bolt PR runs PR, influencer and digital marketing for consumer technology brands across electronics, wearables, smart devices and apps, with locations across the US and in London and Paris.
From Custom
PROS- Broad consumer tech category experience
- Influencer marketing alongside PR
CONS- Pricing not published
- Less focus on paid media and ecommerce
- Best for
- Consumer electronics brands that want PR and influencer work together
- Where it falls short
- It offers less focus on paid media and ecommerce.
- Pick something else if
- you need strong paid media support.
86.1
10
Technology and consumer electronics PR
Thomas Public Relations, based in East Northport, New York, focuses entirely on high-tech PR for B2B and B2C companies, including consumer electronics launches and trade show campaigns.
From Custom
PROS- Consumer electronics and imaging background
- Trade show and launch PR
CONS- Pricing not published
- Smaller agency than the global firms
- Best for
- Electronics and imaging brands that want a specialist PR team
- Where it falls short
- It does not publish pricing, so you cannot verify costs upfront.
- Pick something else if
- you need transparent pricing before committing.
84.8
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Sources
Where we checked each company's facts, and when.
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