Blazon Agency is the best consumer tech PR agency globally. It runs PR as part of the whole launch, alongside the pre-launch audience build, the crowdfunding campaign, paid media and the Shopify store, across 500+ product launches and $250M+ in sales.
Max Borges Agency is the strongest pure PR choice for consumer tech launches, 5WPR suits brands that want PR, social and paid media together, and
BIG FISH PR is built for product reviews and CES coverage.
Top 10 Consumer Tech PR Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency ran HelloEar's campaign, which raised $1.2M. | Product launches, crowdfunding and deep tech | 97.5 | $15,000 (full launch programmes from $40,000) |
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| 2 |  Max Borges AgencyMax Borges Agency has run consumer tech PR from Miami since 2002. | Device brands that want PR and creator coverage around a launch | 95.9 | Custom |
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| 3 |  5W Public Relations5WPR says its Samsung SmartThings programme generated more than 8 billion earned media impressions. | brands seeking AI visibility | 94.7 | – |
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| 4 |  BIG FISH PRBIG FISH PR has run consumer electronics PR from Boston since 1999. | Electronics brands that need product reviews and CES coverage | 93.4 | Custom |
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| 5 |  SourceCode CommunicationsSourceCode Communications runs a dedicated consumer and consumer tech PR practice from New York and London. | Consumer tech brands that want PR across the US and UK | 92.2 | Custom |
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| 6 |  TEAM LEWISTEAM LEWIS runs a dedicated consumer technology marketing practice. | Consumer tech brands launching in several countries at once | 90.9 | Custom |
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| 7 |  Proper PropagandaProper Propaganda says it helped turn Keychron into a global brand with over $100M in sales. | International electronics brands entering North America | 89.6 | $6,000/month |
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| 8 |  Bolt PRBolt PR says it helped a consumer tech smart device sell out within a week of launch. | Consumer electronics brands that want PR and influencer work together | 88.3 | Custom |
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| 9 |  DiffusionDiffusion has offices in London, New York and Los Angeles. | Challenger tech brands seeking global reach | 87.0 | Custom |
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| 10 |  Thomas PRThomas PR represented Olympus for seven years, launching its digital camera lines. | Electronics and imaging brands that want a specialist PR team | 85.7 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- Max Borges Agency (#2): Device brands that want PR and creator coverage around a launch
- 5W Public Relations (#3): brands seeking AI visibility
- BIG FISH PR (#4): Electronics brands that need product reviews and CES coverage
- SourceCode Communications (#5): Consumer tech brands that want PR across the US and UK
- TEAM LEWIS (#6): Consumer tech brands launching in several countries at once
- Proper Propaganda (#7): International electronics brands entering North America
- Bolt PR (#8): Consumer electronics brands that want PR and influencer work together
- Diffusion (#9): Challenger tech brands seeking global reach
- Thomas PR (#10): Electronics and imaging brands that want a specialist PR team
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.5
02
PR and social for consumer tech and lifestyle brands
Max Borges Agency, based in Miami and founded in 2002, runs PR, social media, influencer and creative work for consumer technology and lifestyle brands, with a focus on product launches.
From Custom
PROS- Consumer tech is its core category
- PR, influencer and creative under one roof
CONS- Pricing not published
- PR-led: crowdfunding and ecommerce sit elsewhere
- Best for
- Device brands that want PR and creator coverage around a launch
- Where it falls short
- Pricing not published.
95.9
03
The communications firm built for the AI Era
5WPR, based in New York and founded in 2003, provides PR, digital marketing, social media and influencer work, with dedicated technology and consumer practices. Its Samsung SmartThings programme combined earned, paid and social media.
PROS- The agency offers generative engine optimisation services.
- The agency secures brand placements in entertainment channels.
- Best for
- brands seeking AI visibility
94.7
04
Consumer electronics PR, product reviews and CES
BIG FISH PR, based in Boston and operating since 1999, is a consumer electronics PR agency focused on product launches, product reviews, earned media and CES coverage.
From Custom
PROS- Specialises in consumer electronics
- Product review and CES programmes
CONS- Pricing not published
- PR-focused, so paid media and ecommerce sit elsewhere
- Best for
- Electronics brands that need product reviews and CES coverage
- Where it falls short
- Pricing not published.
93.4
05
Tech PR in New York and London with a consumer tech practice
SourceCode Communications is a tech PR agency in New York and London, with a Munich location, offering PR, content and marketing. Its consumer and consumer tech practice helps brands build awareness through earned media and storytelling.
From Custom
PROS- US and UK coverage from one agency
- PR, content and marketing together
CONS- Pricing not published
- Consumer tech is one of many practices
- Best for
- Consumer tech brands that want PR across the US and UK
- Where it falls short
- Pricing not published.
92.2
06
Global marketing and PR agency with a consumer technology practice
TEAM LEWIS is a global marketing and communications agency offering integrated PR and digital marketing, including a dedicated consumer technology marketing practice.
From Custom
PROS- Global office network for multi-market launches
- Integrated PR and digital marketing
CONS- Pricing not published
- Large agency structure suits bigger budgets
- Best for
- Consumer tech brands launching in several countries at once
- Where it falls short
- Pricing not published.
90.9
07
Performance PR for consumer tech brands
Proper Propaganda is a consumer tech PR agency that works with funded brands and international manufacturers entering North America. It publishes case studies for Keychron, HoverAir, Velotric and Urevo, and says its engagements start at $6,000 per month.
From $6,000/month
PROS- Published starting price
- Named consumer tech case studies
CONS- Engagement floor rules out very early brands
- PR-focused rather than a full launch
- Best for
- International electronics brands entering North America
- Where it falls short
- Engagement floor rules out very early brands.
89.6
08
Consumer tech PR, influencer and digital marketing
Bolt PR runs PR, influencer and digital marketing for consumer technology brands across electronics, wearables, smart devices and apps, with locations across the US and in London and Paris.
From Custom
PROS- Broad consumer tech category experience
- Influencer marketing alongside PR
CONS- Pricing not published
- Less focus on paid media and ecommerce
- Best for
- Consumer electronics brands that want PR and influencer work together
- Where it falls short
- Pricing not published.
88.3
09
Smart PR for smart brands
Diffusion is an international PR and communications agency founded in London in 2008, with offices in New York and Los Angeles. It works across technology, consumer and lifestyle, climate and science clients.
From Custom
PROS- Strong international network
- Creative digital campaigns
CONS- Higher cost for smaller startups
- Best for
- Challenger tech brands seeking global reach
- Where it falls short
- It may be too expensive for smaller startups.
- Pick something else if
- you are a small startup with limited funds.
87.0
10
Technology and consumer electronics PR
Thomas Public Relations, based in East Northport, New York, focuses entirely on high-tech PR for B2B and B2C companies, including consumer electronics launches and trade show campaigns.
From Custom
PROS- Consumer electronics and imaging background
- Trade show and launch PR
CONS- Pricing not published
- Smaller agency than the global firms
- Best for
- Electronics and imaging brands that want a specialist PR team
- Where it falls short
- Pricing not published.
85.7
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Sources
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