How it was ranked:10 agencies compared. Each verdict is below.
Blazon Agency is the best brand launch agency globally. It builds the brand and then runs the launch itself, from pre-launch audience building and crowdfunding through PR, paid media, video and the Shopify store, across 500+ product launches and $250M+ in sales. Red Antler is a strong choice for venture-backed startups creating a new brand, Pearlfisher for consumer packaged goods, and Pentagram for identity work led by senior designers.
Top 10 Brand Launch Agencies, compared
RANK
ENTRY
BEST FOR
SCORE
FROM
1
Blazon AgencyBlazon Agency ran Nuud's crowdfunding campaign, which raised EUR 2M+.
Product launches, crowdfunding and deep tech
97.4
$15,000 (full launch programmes from $40,000)
2
Red AntlerRed Antler created the brand for mattress startup Casper.
rule-breakers and future-makers
95.8
–
3
PearlfisherPearlfisher created the positioning, identity and packaging for skincare brand BYOMA, which secured retail partnerships with Sephora in its first year.
Consumer packaged goods and beauty brands launching into retail
94.5
Custom
4
PentagramPentagram describes itself as the world's largest independent design consultancy.
Established brands requiring prestige-level strategic and creative partnership
93.2
Custom quote
5
MythologyMythology has designed retail stores for Warby Parker and Away.
DTC brands moving into physical retail
91.9
Custom
6
Ragged EdgeRagged Edge says its rebrand helped Papier secure listings in every Target store.
Consumer brands preparing for a relaunch or expansion
90.6
Custom
7
MuchoMucho repositioned and rebranded Mongolian cashmere brand Gobi for global markets.
global brands seeking strategic rebranding
89.3
–
8
KotoKoto created the brand for Google's Fitbit Ace LTE, a connected smartwatch for children.
global brand transformation
88.0
–
9
COLLINSCOLLINS publishes a brand case study for Figma.
Growth-stage companies repositioning or launching a new brand
86.7
Custom
10
BigeyeBigeye's packaging work includes Florida Crystals and Cat's Pride.
CPG and pet brands that want research, branding and paid media together
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS
500+ launches and 300+ crowdfunding campaigns, $120M+ raised
Official Kickstarter Expert and Indiegogo Partner
The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
Our work isn’t done until people can’t imagine life without you
Red Antler is a branding agency founded in Brooklyn in 2007 that works with startups and established businesses on brand strategy, identity, advertising and digital experience. Its recent work includes Cotopaxi, Knix, Supergoop! and Ramp.
PROS
The agency establishes a dynamic visual and verbal system across all touchpoints.
Red Antler activates creative ideas across the entire funnel using breakthrough media.
Pearlfisher is an independent brand design agency and certified B Corp based in London and New York, operating since 1992. It covers positioning, visual identity, packaging and go-to-market assets for consumer brands.
From Custom
PROS
Packaging and retail design strength
Certified B Corp
CONS
Pricing not published
Design-led, with launch execution left to the client
Best for
Consumer packaged goods and beauty brands launching into retail
Prestige partner where principals lead every engagement
Pentagram is an independent design consultancy owned and run by its partners, with studios including New York and London. It works on identity, packaging, industrial design and campaigns for brands and institutions.
Independent creative agency for new and established brands
Mythology is an independent creative agency in New York working across branding, advertising and retail design for new brands and established ones. Its projects include branding for Mirror and Cat Person and retail design for Warby Parker and Away.
Ragged Edge is a branding agency based in London, founded in 2007, that works on brand strategy, identity and rebrands. Its work includes Wise, Papier, Eager and Globe-Trotter.
From Custom
PROS
Published commercial outcomes for rebrands
Experience with consumer and fintech brands
CONS
Pricing not published
More rebrands than brand-new launches
Best for
Consumer brands preparing for a relaunch or expansion
Mucho is a design and branding agency founded in 2002 with offices in Barcelona and San Francisco. It covers brand strategy, naming, identity, motion, digital and brand launch, and says it has transformed more than 250 brands.
Koto is a creative studio founded in 2015 with offices in Los Angeles, New York, London, Berlin and Sydney, working on brand strategy, identity and design. Its work includes Instagram, Microsoft Copilot+ PC and Google's Fitbit Ace LTE.
PROS
The agency provides clear strategic thinking to define brand purpose.
COLLINS is a brand strategy and design company founded in 2007, with studios in Brooklyn and San Francisco. Its case studies include Figma, Robinhood, Bose and Target's up&up.
From Custom
PROS
Strategy and design for well-known brands
Experience with tech and consumer clients
CONS
Pricing not published
More repositioning than new launches
Best for
Growth-stage companies repositioning or launching a new brand
Bigeye is a full-service marketing agency for CPG, pet, food and beverage, beauty and DTC brands, covering research, branding, packaging, paid media, AI search and analytics. It says it has worked with more than 200 clients.
From Custom
PROS
Research-led branding
Branding and paid media in one agency
CONS
Pricing not published
Mainly US consumer packaged goods
Best for
CPG and pet brands that want research, branding and paid media together
Where it falls short
Pricing not published.
85.4
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